Digital

All the exciting digital work

Titan Smart by 22feet Tribal WW, Bengaluru

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Agency: 22feet Tribal WW, Bangalore
Client: Titan India
Product: Titan Smart Watch
Creative Team:
National Creative Director: Debashish Ghosh
Group Creative Director: Janardhan Natrajan
Creative Director: Balamurugan Subramaniam/ Debdatta Bajpai
Group Creative Partner: Tejas phansekar
Associate Creative Partner: Simran Aneja
Creative Partner: Arjun Raj
Associate Creative Partner: Bhavna Rao
Sr. VP & Branch Head South: Ken Sekhar
Client Solution Head: Jayson Cherion
Client Solution Director: Neha Shaw
Production House: The Bombay Ducks
Darshan Barot
Director: Rhitam Das

Walmart by Zensciences

Walmart Global Tech by Zensciences, Bangalore

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Synopsis:

Halloween brings its own flavor of humor to horror and while jump scares have a way of getting to just about everyone – engineers are an exception. They face many surprises on a daily basis and think on their feet to overcome challenges. This digital film captures an engineer’s resilience, in a funny and relatable way.

Credits

Agency: Zensciences, Bangalore
Co-Founders: Rahul Koul & Rohit Kumar MS.
Client: Walmart Global Tech India, Bangalore
VP Brand Solutions: Sathya Kumar
Head of Marketing: Mili Biswal
Creative Director: Madhura Chakravarty
Marketing Director: Mayank Panjratan
Account Director: Nikita Saxena
Copywriter: Sripriya Ganesh
Director: Naresh Nathan
Editor: Jovith Tellis & Dina Pallath
Actor: Kirubakaran Kumar, Senior Software Engineer at Walmart Global Tech India.

Digital Campaign for Fathers’ Day by 22FeetTribal

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Agency: 22feet Tribal Worldwide
Client: TTK Prestige
National Creative Director: Debashish Ghosh
Group Creative Director ; Janardhan Nataraj
Group Creative Director: Mansoor Jamal
Creative Director: Balamurugan Subramaniam
Creative Director: Maitri Ramkumar
Group Creative Partner: Tejas Phansekar

Illustrator : Chaitanya Limaye
Creative Partner: Devika Bakshi
Copywriter :C. B. Akhilesh
Creative Partner: Vineeth Mavally
Account Director: Neha Shaw
Client Services Director: Ankita Mitra
Account manager: Arjuna Inbanathan
Content Cluster Head: Samarth Ahluwalia

Save Our Stores: Miami Ad School

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Advertised brand: Google
Advert title: Save Our Stores 
Media: Integrated, Social
Advertising School: Miami Ad School, San Francisco 
Art Directors: Aarti Thamma, Katelyn Gelfand, Darian Ghaznavi 
Copywriters: David Webb

Synopsis: Small businesses compose 44% of the US economy. But the pandemic could change that forever. Over 100,000 small businesses have permanently disappeared during the COVID-19 pandemic. They desperately need help but don’t know how to ask. So how do we help small businesses get customers into the store while being cautious?

Well, sometimes the only way to get help is by being transparent about the problem. The pandemic has caused a lot of suffering across the spectrum. In times when everybody needs a helping hand, those who can help are confused 
about who they can help. In such times, if you don’t ask for help, you may not get it. 

So, let’s use the world’s most popular map to show us which businesses need help and how one can map their impact. Google Maps releases S.O.S Mode allowing small businesses to map their financial health in real-time during the pandemic.

PAW : Miami Ad School, Hamburg

Digital, Student Workno comments

70 million stray cats live in the US. Most people know you can adopt them, yet there is a lot of misinformation about the subject.

What’s the best way of making people empathize with stray cats? A video game where you play as the stray cats themselves! An open-world game where you’ll have various missions which revolve around the daily lives of stray cats like scrounging for food, harsh weather, etc. Stray cats are social, and we use that to add multiplayer to our game.

The cat you play with will end up being found by an animal shelter. This shelter and the cat you played as will actually exist in the city you play in, waiting to be adopted. PAW is not just extremely fun to play with, but also serves our purpose: a safer world for stray cats.

Team Members
Creative Technologist: Sukratti Jain, Paras Juneja
Art Director: Shadab Wajih

Titan ‘World Environment Day’ by 22Feet Tribal Worldwide

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In the past year, time ticked backward to a cleaner, brighter planet.
As we move forward from these trying times, let’s take a pledge to continue
giving our planet the time it needs to heal.

Agency: 22feet Tribal Worldwide
Client: Titan
Group Creative Director: Janardhan Nataraj
Group Creative Director: Mansoor Jamal 
Creative Director : Balamurugan Subramaniam 
Creative Director: Debdatta Bajpai 
Group Creative Partner: Tejas phansekar 
Content Strategist: Arjun Raj 
Client Solutions Director: Neha Shaw

Reposition Menopause: Student PSA Work from Edinburg Napier University

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Brief: Reposition Menopause and promote the topic. 

Summary: Menopause is an ignored topic not just in the mainstream media but also at home. It is considered to be a social stigma, even though women need to prepare rather than be confused and ashamed. One in 10,000 under 20s experience early menopause. 

According to a UCL study, women who are sexually active on a regular basis were at a 28% lower risk of entering menopause early.

Repositioning menopause for everyone we present, WORK THAT PAUSE. To educate about menopause, we use a series of hand gestures inspired by Indian culture, which encourage self-touch and focus on strengthening the body and mind. 

Credits: Copywriting and Art Direction : Nithika Romy, Nanda Kovic, Paula Uzicanin

School: NIFT Delhi, Brixton Finishing School, Edinburg Napier University

https://vimeo.com/551581897

Back To School with Pepsi : Student Work From Miami Ad School

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Advertised brand: Pepsi
Advert title(s): Back to School with Pepsi
Advertising Agency: Miami Ad School, Miami, USA
Creative Director: Gustavo Sanchez
Art Director: Tassia Valim
Copywriter: Tassia Valim
Illustrator: Tassia Valim
Design: Tassia Valim
Short rationale: “A dynamic and fun promo video for a Back to School campaign attracting younger audiences to Pepsi’s new app.”

Lay’s : Student Work From Miami Ad School

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Advertised brand: Lay’s
Advert title(s): #SaltyNotSorry
Advertising Agency: Miami Ad School, Miami, USA
Creative Director: Manolo Garcia
Art Director: Tassia Valim
Copywriter: Skyler Braswell, Luvkumar Khemlani
Design: Tassia Valim
Short rationale: “#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.”