Digital

All the exciting digital work

Burger King Presents The NafNa Phone by Leo Burnett Israel

Israeli Independence Day is also known as ‘National BBQ Day’, because everyone – and we mean e v e r y o n e – is gathering around their grills for a celebration.

Really. True story J. Come to Israel on that day and you will see people fanning their grill everywhere: from national parks and the beachfront sands right down to traffic islands left for those who simply didn’t get up early enough to capture a spot. (Seriously, just google “Israel independence day BBQ” and you’ll see things here are mental!)

So as the flamed grill pros BURGER KING are, they decided to help everyone get ready for the holiday, and created an interactive mobile phone pre-loader ad experience which invited people to practice their BBQ fanning skills… with their phone!

The higher the flame they managed to fan up– the higher the discount they got on a delicious grill flamed Whopper Meal.

And if you want to try to ‘LeNafNef’ yourself, here is a link to our interactive ad: http://camp.spotad.co/rch/burger_king0417/index.html

Advertising Agency: Leo Burnett Israel
CEO: Adam Polachek
CCO: Ami Alush
CTO: Yacov Zoaretz
Copywriters: Elad Gaizler, Ouriel Ferencz, Oren Ben-Naim
Art-director: Meital Miller
VP Clients: Idit Zukerman
Account Supervisor: Laura Zimin
Agency Producer: Menny Zarhia
Production company: Tiferet

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TalkingStandee by WindowSquare Hyderabad

Be it a store, or a stall in an event, or a kiosk in a mall, we always want to draw the attention of the customers passing by, isn’t it? How do you call a customer without being an interruption but an attraction? That’s what TalkingStandee from WindowSquare does. Imagine you are walking and suddenly on your right or left side, at a distance of 4 to 10 feet, there is a light flashing and sound coming, will you turn your head? Will you turn your head to see it and listen to it?
Exactly! TalkingStandee is the Head turner for your Brand.

How does it work:
TalkingStandee detects anyone approaching it and talks the audio message that is pre-uploaded. The other function includes focus lights flashing on along with the audio message being played when a person passes by the standee. This grabs the attention of the passer by and hence the brands get a chance to deliver their message to the prospects and customers.

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Samsung Presents : the Smart Billboard by Leo Burnett Tel Aviv

One of the advantages of the Samsung Gear S3 watch is its design: it looks nothing like a smart watch.
In fact watch purists and design aficionados alike will most likely agree it is one hell of a beautiful and smart design.

That’s why to communicate this design edge in a smart and notable way, we launched a bus poster campaign under a fake brand name which looked like any other watch advertising campaign you may have ever seen…that is, until we brought the posters to life.

Leveraging the everyday situation of waiting for the bus – we built a smart billboard that could communicate with commuters waiting for their ride.

The billboard featured a male model striking a typical “watch advertising” pose – the only difference being that the model was actually eavesdropping on commuters’ conversations and his picture came to life every time people struck a subject they could use the smart watch for. That way, as the model responded to the situation and interacted with commuters, he got to show off the watch’s innovative features to the great surprise and delight of passengers whose response made blatantly clear that they never for a moment saw it coming. Using a simple a smart billboard, we proved to them beyond a shadow of a doubt that the Samsung Gear S3 was not only the smartest but probably also the best looking watch around.

Samsung Gear S3: A smart watch that looks like a… watch!

Watch our case video here:


Credits:
Advertising Agency: Leo Burnett, Tel Aviv, Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriters: Oren Ben-Naim, Oded Zur
Art Directors: Meital Miller, Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account Supervisor: Inna Tubin
Account Manager: Tseela Freund

Samsung Gaming Marathon

If you’ve ever participated in a marathon, you’ll know that at every marathon event they use the chest chip and stepping pad combo as a system for measuring a runner’s results. So this year, to capitalize on the massive participation in the Samsung Marathon – Israel’s largest running event – we decided to HACK THE RUN FOR GOOD by turning the marathon course into a gaming track and the runners into players.

How? By adding more stepping pads along the running course and turning them into game coin collection points.

Every time a runner steps on one of the pads, he collects a coin which is registered in real time via his chest number chip, added to our database and turned into real money. At the end of the marathon, the sum accumulated is then donated on behalf of the runner to the charity of his choice.

From our preliminary data, participation numbers are set to hit a new record high with 40,000 runners attending from all over the world (from over 40 different countries) so we’re talking about lots of money that will be making a difference for many people. Now that’s worth running for!

Samsung Gaming Marathon

Samsung Gaming Marathon

. Run. Play. Donate.

 

Advertising Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriter: Oren Ben Naim
Copywriter: Oded Zur
Art Director: Meital Miller
Art Director: Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account manager: Tseela Freund
Account Executive: Inna Tubin

 

Stop Bulying by Miami Ad School

Advertised brand: Stopbullying.gov
Advert title(s): Words Kill
Headline and copy text (in English): Teach bullies that words can kill.
Media (see available options below): Digital

Advertising Agency: Miami Ad School, New York, USA
Creative Director: Adam Sherbell
Art Director: Oleg Pak
Copywriter: Jon Gruber, Dan Morris
Synopsis: With the help of the victims’ families, Facebook, and Twitter, we used the profiles of cybersuicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill.

 

 

Valentine Is Gross : BBR Saatchi & Saatchi

 

 

Splendid – the bitter dark chocolate brand that operates under the “When you grow up you’ll get it” tagline – has been tormenting kids for a few years now.

The way our brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys & girls, love & romance thing.

Want proof? Just watch our ad and take a look at what our kids had to say about that:


Happy Valentines!
Wanna watch more? Here are our previous ads:
“Kids Try Dark chocolate for the first time” and really focusing on kids psyche “The Sequel”

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Jonathan Lang
VP Creative Director: Idan Regev
Creative Director: Yaron Perel
Art Director: Noa Navot
Copywriter: Eddi Gartsman
Digital Creative Director: Idan Kligerman
VP Production: Dorit Gvili
Production: Maya Palmon
VP Client Services: Ben Muskal
Supervisor: Lee Bryn
Account Executive: Naor Azubel
Strategic Planning Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson
Social Media: Aviv Melamed
Traffic: Ronit Doanis
Production: Bonamaze
Post: Bonamaze
Sound: Broadcast
Director: Roy Raz
Marketing Manager Chocolate Category: Talya Babai
Brand Manager chocolate category: Idit Maor
Marketing Director: Tal Ben-Porat
CEO: Eyal Dror

Ola Observes International Women’s Day With ‘Respect Every Day’ by Happy mcgarrybowen

The 8th of March, International Women’s Day, is an occasion to mark the importance of women across the world. It also is the advertiser’s opportunity to create, engage and be of relevance to women. Hosts of brands ranging from women’s apparel, FMCG to generic use make their voices heard.

Ola Cabs, India’s largest transport aggregator, isn’t one to be left behind. Always ones to have a unique and relatable point of view on subjects, the brand features a present-day take on Women’s Day. With a video featuring stand-up comic and actor Sumukhi Suresh, Ola urges women to watch out for all the expected tropes the media will be full of.

The video is a heartfelt ode to all things one can expect on the occasion of International Women’s Day. Right from patronising text messages and the customary bouquet from HR, to hashtags of all sorts, Sumukhi delivers a passionate monologue, concluding it with the message ‘Respect every day’.

Conceived and produced in partnership with creative agency Happy mcgarrybowen, now a Dentsu Aegis Network agency, the video has clocked in over 600,000 views on the brand’s Facebook page, gathering strong social media sentiment in its favour.

 

The video can be viewed on the link below:

About Happy mcgarrybowen:

Happy mcgarrybowen is a Bengaluru-based marketing communication outfit and part of the Dentsu-Aegis Network. Their core suite of services include Integrated Communication, Design and Digital. They have been around for around 9 years & manage the communication mandate brands such as Ola, Myntra, Jabong, Lee, People, Chai Point, Preethi Kitchen Appliances, Pearsons – just to name a few. Happy has won multiple awards for both creative excellence and marketing effectiveness. For more information, visit www.happymgb.com

About Dentsu Aegis Network India

Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen and Fractal Design Studio.

About Ola:

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 500,000 vehicles across cabs, auto-rickshaws and taxis.  Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com and www.olacabs.com/media for more information.

Sonic Sweetener by Beijing Dentsu

In order to help people reduce their sugar intake, we created “Sonic Sweetener”.
Based on the research by Dr. Charles Spence at University of Oxford, (and their support)
We created the sound track help focus your attention to sweet taste in food / drink, it makes you taste sweeter as a result.

Background:
Over consumption of sugar causes many health risks,
And it is becoming global issue. In recent years, many media such as New York Times, Wall Street Journal, BBC, Time magazine etc,,, are
Talking about this problem frequently. New facts has been revealed. US, UK and other countries started Sugar Tax (Soda tax).
In China, obesity is social problem. Over consumption of sugar is one of the reasons. Lack of awareness on this problem is contributing factor.
So, we wanted to propose unique, innovative idea to reduce consumption of sugar and enhance awareness.

Solution:
Based on research by Dr. Charles Spence at University of Oxford, and their support, we created original sound track, “Sonic Sweetener.”
Because we naturally associate a specific soundtrack with sweetness, listening to the soundtrack helps focus our attention on the sweeteness in the food / drink, and that is why it feels sweeter as a result. Thus, it could help people reduce their sugar intake.

*XINCAFE is café / creator’s space in Shanghai. They have always paid attention to the diet habit of younger generations in China, and also supports innovative technologies.

The project website is here.

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STAFFLIST:
Advertising Agency: Name, City, Country BEIJING DENTSU ADVERTISING CO., LTD.
Executive Creative Director: Kazuki Tsuburaku
Creative Director: Takamori Kadoi
Art Director: Atsushi Fujimaki (IMGSRC)
Copywriter: Takamori Kadoi / Si Tan
Planner: Takamori Kadoi
Sound Production: LADER PRODUCTION
Sound Designer: Chester Beatty
Producer: Ryo Harada
Technical Advisor: Qian Wang (University of Oxford)
Product & Web: IMGSRC SHANGHAI
Product Designer: Yuki Zetsu, Kazuya Otsuka
Producer: Shinji Takahashi, Ryuta Ohara
Technologist: YAGUCHI ELECTRIC CORPORATION, DAI TAKAHASHI (IMGSRC)
Technical Advisor: Qian Wang (University of Oxford)
Film Producer / Director: Taiki Soma (DNA CHINA)
Cinematographer: SIE RUIMING
Gaffer: SUN YATAO
Executive Producer: Taiki Soma & Chow Xin Yi

Voice for Victims : M-Indicator by Bates Chi & Partners

Agency : Bates Chi & Partners, Mumbai
Client : M – Indicator
Campaign : #voiceforvictims

Credits:
Chief Executive Officer : Srikanth Vs
Chief Creative Officer : Manmohan Anchan
President : Asheesh Malhotra
Executive Creative Director : Pk Anil Kumar 
Senior Creative Director: Mehul Patil 
Creative Director: Yogesh Khairnar
Art Director : Tejas Phansekar
Copy Supervisor : Rigved Sarkar
Client Services Director : Sheeba Faheim Inamdar
Account Executive : Akshaya Gangan
Production Team : Augustyanag Jadhav
Director : Sagar Palkar
Co – Director
Music: Www.bensound.com
Photographer : Vaibhav Shedge
Mindmap Communication
Retoucher : Satish Modhave
Prajakta Malvade (Print)
Srikant Waigankar (Film)

 

 

MadWomen PodCast by Miami AdSchool Students

Advertised brand: MadWomen Podcast
Advert title(s): MadWomen Podcast
Headline and copy text (in English): A podcast with badass women and beer.
Media (see available options below): madwomenpodcast.com
Advertising Agency: Miami Ad School, Miami USA
Agency website: http://madwomenpodcast.com
Art Director: Alex Krahling
Copywriter: Yessy Downs
Synopsis: A podcast with badass women in the advertising industry…and beer!