Digital

All the exciting digital work

Little Chorti : The Guardian Angel App : Memac Ogilvy, Tunisia

February 15, 2017Creative, Digital, Internationalmemo Ogilvy, Tunisiano comments

Advertising agency: Memac Ogilvy Label, Tunis, Tunisia

With more than 1500 people dying every year, Tunisia, has the world’s highest death rate due to drivers breaking the speed limit. Oilibya a regional Petroleum Brand approcahed us to do something about this.
So we decided to put the solution in childrens hands.

The Idea:
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road.
The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.

Live Kill for Or Yarok by BBR Saatchi & Saatchi

February 3, 2017Digital, Internationalno comments

Texting while driving and even live broadcasting while driving has become an international plague. Truth is over 80% of accidents are caused by people using their phone while driving. Yet still, regular communication campaigns don’t deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers still ignore them.

Because they’re ads.

So we decided to engrave the experience of watching a real car crash in young drivers’ minds FOREVER.
By getting them to watch someone they love die.

LIVE.

To do that we hacked YouTube’s live broadcast feature and broadcasted a 6 minute pre-filmed video of their favorite vlogger as if it were live.

The hacked broadcast generated record high results:
Over 2500 fans watched in real time
Fans sent in thousands of worried comments and “Aha-got the message” posts
By the next day 57.000 youngsters had watched the broadcast – a clear indication our message made an impact.

Credits
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Idan Regev
VP Creative Director: Idan Levy
Social & Digital Creative Director: Idan Kligerman
Creative Team: Niv Herzberg & Evgeniy Utkin
VP Client Services: Maya Salomon
Account Executive: Shirley Konka
VP Content & Production: Dorit Gvili
Production Manager: Maya Palmon
Creative Coordinator: Eva Hasson
Video Editor: Dan Deutsch
Traffic Director: Ronit Doanis
Studio Manager: Yaron Keinan
Graphic Designer: Yulia Zak

FruitBowl : Agency Profile

January 18, 2017Agency Profiles, Digitalfruitbowl digitalno comments

In 2010, FruitBowl was co-founded by Faisal Amin and Dedeepya Reddy. The company is a creative digital marketing agency of the freshest minds brought together to conjure the most creative effective solutions to all the brand challenges. It has successfully served more than 300 accounts which include national giants like Reliance Energy, Mumbai Metro, Hilton, TATA, Vadilal, Zodiac, BMW, Saint Gobain, Sansui, and more. The company has also won numerous prestigious awards like Asian Consumer Engagement Forum, Drivers Of Digital Awards, etc. Today, FruitBowl is a formidable name in the industry with a strong physical presence in three countries; India, USA and France, and has a marquee of 300+ happy clients and award winning campaigns. FruitBowl’s co-founder Faisal Amin has been featured in the list of Top 50 Digital Marketing Professionals in India. He has also been featured on the list of The 30 Most Influential Young Entrepreneurs of 2016.

What made you start FruitBowl?
As a budding advertiser, I had a humble beginning. Post my management studies, I worked with a few companies and realized the fact that decision-making processes in big places were often a tedious process, I planned to take control and go solo. Cutting out unwarranted time on discussions and meetings, I focused more on getting result oriented decisions with low time slack. The result of putting this decision making to the test was Fruitbowl Digital.

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Bekol : Sound Changes Everything : BBR Saatchi and Saatchi

January 11, 2017Creative, Digital, InternationalBBR Saatchi & Saatchi, Ben Muskal, Dorit Gvili, Eva Hasson, Eyal Vinizer, Idan Levy, Idan Regev, Kobi Cohen, Michael Shelly, Reni Bracha-Landau, Ronni Azulay, Roy Zoaretz, Shiran Atuan Rachamim, Yossi Lubatonno comments

A clickbait campaign designed to test the hearing of the video-muting Facebook generation

We’ve all fallen prey to clickbait. Those small innocuous looking posts in our Facebook feeds with ‘interesting’ headlines created to combat banner blindness. Posts most of us cannot resist clicking which usually lead to a double digit lift in click through rates.

With that in mind, we decided to put this knowledge into practice for ‘Bekol’, Israel’s Organization for the Hard of Hearing, and get people to take a hearing test in spite of their reluctance to do so.

Appealing to the 85 percent of Facebook users who usually view videos with the sound off, we dared them to click on our post. Those who clicked were surprised to discover a video with a soundtrack that did not quite match the cute picture portrayed. A soundtrack which once added, presented in fact a whole new and creepy narrative. Viewers who still thought our campaign video was cute, fun or even romantic were invited to get their hearing tested by Bekol.

Credits:

Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Chief Creative Officer: Idan Regev
Creative Director: Kobi Cohen
Creative Team: Ronni Azulay, Idan Levy
Creative Technology Director: Roy Zoaretz
VP Client Services: Ben Muskal
VP Content & Production: Dorit Gvili
Account Supervisor: Reni Bracha-Landau
Account Executive: Shiran Atuan Rachamim
Marcom Director: Eva Hasson
Digital Studio Manager: Michael Shelly
Video Editor: Eyal Vinizer

Glamour World Ayurvedic by SoS Ideas, Kolkata

January 10, 2017Creative, DigitalKolkata, sosno comments

Kolkata based agency SoS created an episodic idea for its client Glamour World Ayurvedic where every day one single episode was uploaded and after a week, all the episodes brought out a compelling story highlighting the product benefit.

Executive Creative Directors: Souvik Misra, Soubhik Payra
Creative Director: Sourya Deb
Copywriter: Sourya Deb, Koushik Jana
Art Director: Koushik Jana
Illustrator: Harsho Mohan Chattoraj

The project FaceBook page is here.

Hotwheels from Miami Ad School

December 29, 2016Creative, Digital, Student Workno comments

Hot Wheels was once a household name as children raced the small die-cast cars in living rooms. However with the digital revolution, Hot Wheels were parked aside as they lagged behind. To enter the digital realm while staying true to its brand equity, Hot-Wheels introduces: ScanRace for Xbox— where the living room actually becomes the racetrack and the digital realm drives [pun intended] physical-product sales.

Advertised brand: Hotwheels
Advert title(s): Scanrace
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Zuheir Kotob

The Vertical Blind Spot for Ford b: BBR Saatchi & Saatchi

December 22, 2016Creative, Digital, Internationalno comments

To promote the Ford Edge’s innovative BLind Spot Information System, Baumann Ber Rivnay / Saatchi & Saatchi Israel is leveraging the growing popularity of the vertical video format on Facebook to launch a mobile commercial that creatively uses the two standard black bars that appear in regular horizontal ads. When playing the video, the black bars which initially cover portions of road drivers would not see unless they had BLISS, fall away to reveal how the car’s advanced system would capture them.

Not surprisingly, the Facebook post generated record high results for the brand with over 600.000 views in 4 day, 300 shares and a reach of over 1.1 million Israelis (in a country of just 8M).
Clear proof that in a world where consumers can no longer be bothered to turn their smartphone horizontally to watch content, vertical rocks!

Take a look at the original Facebook post (Hebrew version):

Credits

Air date: November 28th 2016
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
VP Creative Director: Eran Nir
Social / Digital Director: Idan Kligerman
Copywriter: Shushu E. Spanier
Art Director: Aia Kujnitzy Bechor
Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executives: Gil Gershon, Hadar Goren
VP Production & Content: Dorit Gvili
Production manager: Maya Palmon
Strategic Planning Supervisor: Lora Goichman
Planner: Roie Gortler
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Studio manager: Yaron Keinan
Production Company: Tifferet Films
Head of Production: Doron Lahav
Director: Shushu E. Spanier
DOP: Guy Mador
DOP Assitant: Ori Aloni
Editor:Matan Cohen-Grumi
Ford driver: Paz Alush
Motorbike driver: Hai Tal
Production’s Assistants: Shoham Baruch, Tal Bar

Prepare to be amazed by Mazda : BBR Saatchi & Saatchi

December 7, 2016Creative, Digital, Internationalno comments

For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car’s popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited.

But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That’s when we realized that to redress misconceptions, we’d have to address Israeli consumer’s concerns head on. To do that, we took on consumers’ harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear’s “Stig”, we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is.

The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world’s dumbest dog just to prove that no matter who’s taking its picture, the Mazda will always look amazing.

https://www.youtube.com/watch?v=m7piXpklCYg&list=PL5wG8ufpfMB5ib1SrLcs-f3ayEZQbbjET&index=1

Campaign commercials – “The Hunt”, “The Blind Drive”, “The Caraoke” & “The Beauty Shot”:

The YouTube Channel is here.

Campaign showcase page is here.

Campaign Website is here.

Credits
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Executive Creative Director: Jonathan Lang
VP-Creative Director: Eran Nir
Copywriter: Ran Even
Art-Director: Ori Hasson
VP-Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executive: Gil Gershon, Hadar Goren
Strategic Planning Supervisor: Lora Goichman
Head Of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Digital Creative Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Michael Shely, Yossi Tayeb, Liron Harel, Yossi Ben-Aviv, Eyal Vinizer, Jenny Gindos
Studio ATL: Yaron Keinan, Idan Marely, Chen Graizman, Yaniv Shahar
ZenithOptimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal KatzafEran Amit
Director: Yoram Ever-Hadani
Production: Tiferet
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head Of Digital Marketing: Matan Arad
Training Manager: Gal Arbel

Spec work for Microsoft Outlook from Miami Ad School

November 30, 2016Creative, Digital, International, Student WorkBogdan Rackow, Miami Ad School, Tanvi Tandonno comments

Advertised brand: Microsoft Outlook
Advert title(s): Two To Nurture
Headline and copy text (in English):
Media: Digital

Advertising Agency: Miami Ad School, New York, USA
Website: http://www.tanvitandon.com
www.bogdanrackow.com
Creative Director (Instructor): Alex Reinoso
Art Director: Bogdan Rackow
Copywriter: Tanvi Tandon

Gender inequality begins at home. Fathers don’t get paternity leave like mothers do in the USA. Why is this unequal? So Outlook, the platform where all office employees coordinate holidays, creates a new feature that allows people within your office donate their unused paid leave to expecting fathers.

Gender inequality begins at home. Before we form our own opinions, we view the world through the eyes of our parents. When their contribution is uneven, a child’s perspective also becomes uneven. Parents need to be a part of raising and teaching a child equally, but unfortunately most of the burden falls on the mother. And the policy with the biggest impact at home is parental leave.
In America, paternal leave is nearly non-existent. So Microsoft Outlook came up with a way for fathers to also be there for their kids. Employees use Outlook to schedule their work lives – so we add a new ‘Occasion’ feature to Outlook’s Calendar that lets expecting fathers’ colleagues donate their unused paid leave to them to use as paternal leave.
Only if fathers experience what the mother does will there be empathy – and with Two To Nurture we can push for gender equality.