social media

5 Crucial Aspects of Brand Building in the Digital Age

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Brand building today is nothing like it was just 10 years ago. With almost half of the world’s population online, companies have shifted their brand building efforts to the digital realm. As you might have already guessed, since everyone is online trying to make the name for themselves, the competition has became harsh.

This is why you have to stick to the basics, those crucial aspects of brand building in the digital age that promise success. If you are lost in the sea of information, this list may prove useful. Here are the five things you can do to successfully build a brand in the digital age.

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How Startups Are Using Social Media (A Report on I00 Indian Startups)

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“How to use social media to achieve business objectives?” is still once of the biggest questions marketers and digital marketers have to deal with on a daily basis. A 2015 EY Study showed that not being able to measure social media success and sustain engagement rate are biggest challenges for Indian brands.
XOR Labs decided to make sense and quantify the social media efforts in India by tracking social media profiles of 100 Indian startups for a period of 3 months—from July 1 to September 30.
Although many large businesses have adapted social media, Indian startups are the pioneers in deploying social media strategy. So instead of selecting old players, they chose Indian startups to be the subject of the study.
Although fundamentals are the same, how social media is managed for an ecommerce has to be different from sexual wellness space. So to make the report more meaningful, they categorized 100 startups into 13 segments—from horizontal ecommerce and food delivery to fashion and fintech.
Here are some insights from the report. Download the full report and more information from the Xor Labs website here.

 

 

Xor100 Social Media Report on 100 Startups by DesiCreative on Scribd

Alternatively view the document here.