Little Chorti : The Guardian Angel App : Memac Ogilvy, Tunisia

 

Advertising agency: Memac Ogilvy Label, Tunis, Tunisia 

With more than 1500 people dying every year, Tunisia, has the world’s highest death rate due to drivers breaking the speed limit. Oilibya a regional Petroleum Brand approcahed us to do something about this.
So we decided to put the solution in childrens hands.

The Idea:
The first ever mobile app that enables children to remotly monitor their parent’s speed when they are on the road.
The app links both, the child and the parent phones and notifies the child everytime his relative exeeds the authorized speed limitation.When the child recieves the notification, he would be able to record a voice message that can be played immediatly on his parent’s sounds system.

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