Hotwheels from Miami Ad School

Hot Wheels was once a household name as children raced the small die-cast cars in living rooms. However with the digital revolution, Hot Wheels were parked aside as they lagged behind. To enter the digital realm while staying true to its brand equity, Hot-Wheels introduces: ScanRace for Xbox— where the living room actually becomes the racetrack and the digital realm drives [pun intended] physical-product sales.

Advertised brand: Hotwheels
Advert title(s): Scanrace
Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Zuheir Kotob

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