For Sanket the idea of product photography was born while he was pursuing his Masters in Product Design at Industrial Design Centre, of IIT Bombay.
With an experience of working as a Car designer (CMFG) with TATA motors design studio, he further honed his astute visual sense of communicating finer product details using photography and lighting as a medium.
Taking his passion further, he is now working as a still life photographer based out of Mumbai.
He specialises in shooting products, food, lifestyle and architecture-interiors.
In a short span of time, Sanket has worked for renowned brands like Godrej, Raymond, Park Avenue, EBCO, Future Group, Medimix, Dainik Bhaskar, LivSpace, Futuring Design, SKYi Developers and iStudio Architecture.
His work has been acknowledged by an honourable mention by the IPA (International Photography Awards) for his personal project of Indus Pride Beer Campaign.
Why are you a photographer?
I have always been a visually sensitive person, tryst with photography happened long back when I got 2-megapixel camera at the back of my then Sony w700i. I soon realized lighting is my medium to capture the visual aesthetics that I observe and imagine, and thus camera became my tool of choice.
Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Rather than a moment, there were series of incidences that have led me to this very present day. One such clear incidence I vividly remember is, on one of those corporate outdoor training sessions the course instructor was asking everybody where do you see yourself after 10 years etc., without hesitating for a moment my answer was ‘ I would like to have my own independent photography career in place ‘. I think the dialogue was going on internally for quite some time, it just needed an external provocation to come to the surface.