vial is a multivitamin packaging and identity project designed by Presentable, an independent design studio based in Gurugram, India. It reimagines supplement packaging as a designed system that prioritises consistency over intervention. Rather than positioning supplements as corrective or clinical, the project frames daily nutrition as an integrated ritual: accessible, structured, and enduring.

Supplement packaging often leans on urgency, clinical signals, or aspirational lifestyle cues, frequently resulting in visual clutter and exaggerated promises.
Conventional products rely on pharmaceutical visual codes — clinical typography, saturated colour palettes, bold efficacy claims, and urgency-driven messaging — to signal potency and justify purchase. While effective at communicating authority, these cues frame supplements as corrective interventions, encouraging episodic use tied to perceived deficiency rather than sustained daily practice. The visual language positions the product as a response to something wrong, reinforcing a reactive model of health in which consumption begins and ends with the problem.

That approach was built for a moment that matters less each year. Packaging was always designed for the three seconds of the shelf grab, and for that moment, louder worked. But health and beauty are now lived with rather than glanced at, seen daily at the bathroom counter and the bedside shelf, and consumed as ritual on Instagram: morning routines, shelfies, restocks. A pack that shouts can win a second at the store shelf; on a counter, it feels out of place. Quiet is what people can live with, and be seen living with.

Kingshuk Chowdhary is an illustrator and designer with over a decade of experience creating character-driven visuals rooted in storytelling, humor, and emotion. Over the years, he has collaborated with brands and organizations such as Instagram, Google, Pratham Books, Chumbak, and Wonderchef.
He is also the creator of the Khopdi universe, a growing collection of original characters and stories centered around a playful skull-headed character that appears across illustrations, comics, and merchandise. His work often draws inspiration from animation, Indian culture, films, wildlife, and everyday life.
Alongside commercial projects, Kingshuk continues to explore personal storytelling, collectible design, and original IP creation, with a long-term dream of building worlds and characters people can emotionally connect with.

Why are you an Illustrator?
I never really planned on becoming an illustrator. I was simply someone who loved drawing from a very young age.
As a kid, I used to copy anything I could find around me, comic books, newspaper illustrations, film posters, random magazine images. I was especially obsessed with Raj Comics superheroes growing up. That was probably my first real connection with drawing and visual storytelling.
Later, I discovered Disney animation and films like Jurassic Park, Alien, and Terminator, and that completely changed the way I looked at art. I became fascinated by creature design, characters, and world-building.
That curiosity stayed with me. Over time, drawing slowly became the way I understood and expressed things.
Even today, what excites me most is creating visuals that make people feel something, whether it’s humor, nostalgia, curiosity, or emotion.