Food Square is a gourmet grocery store in Mumbai. It curates rare ingredients, fine staples and global flavours for those who take pleasure in cooking and those who appreciate the finer nuances of exquisite cuisine. Every product is selected for its quality and authenticity. Food Square offers a polished yet welcoming experience of refined food choices.
When Acture Media was entrusted with leading the print campaign, the objective was to inform Mumbai that Food Square now offers home delivery. For a brand recognised for its quality ingredients and premium shopping experience, the message had to be delivered thoughtfully.
Famously known for its creative intelligence and distinctive brand approach, Acture Media drafted a simple line, “Shop Like a Chef”. The line appeals to those who value fine ingredients and want the same quality trusted by chefs. With home delivery, they can enjoy this quality without making a trip to the store.
The ad also targets those who cannot visit the store regularly due to the long distance.
Print media is still widely known as a trusted source of information. Bombay Times, a regional supplement of Times of India, was the perfect choice to carry the ad into homes across Mumbai.
Acture Media, with a sharp foresight and experience in marketing, strengthened Food Square’s presence across the city and reached a new audience. This marked an important step forward for the brand.
Advertising Agency – Acture Media
