Digital

All the exciting digital work

Doreme Kidswear by Monkey Wrench, Kolkata

Headline: Doreme celebrates Holi beyond the splash!

Homegrown Indian kidswear brand Doreme has unveiled a thoughtful short film for their Holi campaign ‘Ban Jao Colourful!’.Conceptualised by Monkey Wrench, Kolkata, the campaign film challenges the default exuberance of festive advertising. Instead of a vibrant colour-splashed chaos, the film centres on a young girl hesitant to play Holi with traditional colours. Her mother responds not with persuasion, but with empathy – pulling out a vibrant outfit from her wardrobe and reframing the celebration: you don’t need colour on your skin to enjoy the festival of colours. Rooted in the insight that not every child plays the same way, the campaign reinforces Doreme’s comfort-first philosophy – where true comfort is feeling safe. 

Licious Friendship Day

Licious Creative Studio, India

Creative Team: 
Creative Director : Tejas Phansekar, 
Sr. Copywriter : Arjun Shriyan, 
Design Lead : Balamurugan, 
Head of Design :  Janardhan Nataraj, 
Director – Content & Copy : Mustafa Hasan.
Brand Team: Santosh Hegde, Chandni Mukherjee, Divya Sud, Aina Barker.

Producer: Archit Bansal
Production House: OMG Mediaworks
Producers: Durgesh Dadhich & Bhakti Sakpal
Film Director: Sayan Mukherjee
Executive Producer: Durgesh Dadhich

Titan by 22 Feet Tribal Worldwide

Client: Titan
Agency: 22 Feet Tribal Worldwide

National Creative Director: Vishnu Srivatsav
Executive Creative Director: Diya Sarkar
Group Creative Partner: Tejas phansekar
Senior Creative Partner: Pramodh Sebastin, Katherine John.
Senior Creative Partner: Nayantara Shah
Creative Partner: Rhea Kotia, Apoorva Anand
President: Preetham Venkky
Sr. VP & Branch Head South: Ken Sekhar
Client Solution Head: Jayson Cherion
Client Solution Director: Laveena Barapatre
Client Solution Associate: Meghana Sunil

Titan Smart PRO by 22feet Tribal Worldwide, Bangalore

Introducing Titan Smart PRO. A watch that will bring out the PRO in you. It comes with exciting features like AMOLED Display, Built-in GPS, Body Temperature Monitor, 14 Days Battery Life and much more.#TunedInToYou for a smarter life!

Agency: 22feet Tribal Worldwide, Bangalore.
Client: Titan India
Product: Titan Smart PRO
Creative Team:
National Creative Director: Debashish Ghosh
Creative Director: Balamurugan Subramaniam, Debdatta Bajpai
Group Creative Partner: Tejas phansekar
Associate Creative Partner: Simran Aneja
Creative Partner: Naimish Srivastava
Sr. VP & Branch Head South: Ken Sekhar
Client Solution Head: Jayson Cherion
Client Solution Director: Neha Shaw
Production House: The Bombay Ducks
Darshan Barot
Director: Rhitam Das

McKinsey : Spec Work By Miami Ad School

Brand Name: McKinsey: The Case For Her
Campaign Title: #TheUnholyGoddess
Media Type: Ambient / Outdoor
Industries: Public interest, NGO

Synopsis:
In India, people worship many goddesses, and also consider women goddesses. But still, women aren’t allowed to enter temples when menstruating, because they’re considered “impure”. #TheUnholyGoddess is an activation that showcases idols of Indian goddesses outside their own temples. Through this activation we shed light on the myth, to promote menstrual education in a society that truly needs it.

Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe, Saloni Mittal

Dove Men+Care : Spec Work from Miami Ad School

Brand Name: Dove Men+Care 
Campaign Title: The Non-tradable Bond
Media Type: Experiential / Outdoor

Description:
Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave. But they forget about what they would miss out on, at home. How could Dove Men+Care change this?

So, we executed a stunt at the New York Stock Exchange, a marketplace dominated by men. We took over the screens at NYSE showing moments of babies to new fathers working there. The campaign pushes fathers to invest more time in the bond they share with their new born.

Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe

Chivas Regal : By Independent Creatives

Brand Name: Chivas Regal
Campaign Title: The Rarest Chivas
Media Type: Digital
Industries: Alcoholic Drink
Synopsis:

Chivas Regal wants to continue building on its legacy while being relevant to the next generation of hustlers. So, we made the only whiskey that grows in value after you buy it. We converted a barrel of our whiskey into an NFT, called ‘Chivas One’. Whoever purchases the NFT gets to decide how long they want to age the whiskey barrel. As the whiskey ages, the price of the NFT appreciates too.
Credits:
Art Director – Hitarthy Shah
Copywriter – Rohit Wani