YUWEUS creates Rotary’s global symbol for Thalassemia

Rotary Clubs of Rotary International District 3291 joined hands to launch a ‘global symbol for Thalassemia’ and a ‘global mission statement’ with the vision to ‘strike off Thalassemia’ from the society by creating widespread awareness and undertaking focused initiatives for a ‘Zero Thalassemia’ world. The symbol and mission statement has been created by YUWEUS, a new-age brand communication agency from Kolkata.

The symbol was launched at a historic seminar on Thalassemia Awareness and Prevention ‘SACHETANATA 2018’ organized by Rotary on 19th November 2018 at Kolkata. Termed as ‘T in the blood drop’, the symbol is a strong reminder of the fact that how deeply is the disorder affecting the human blood, especially that of children.

Speaking about the mission statement, one of Kolkata’s leading Orthopedic Surgeons and the man behind the mission Rotarian Dr. Ramendu Homchaudhuri said, “When carriers of thalassemia marry each other and intend to have children, there is a very high possibility of them conceiving a thalassemic baby. The new statement ‘Check the T. Strike off Thalassemia.’ aims to create mass awareness on ‘checking for Thalassemia before marriage’. And we expect to make it as impactful as our ‘End Polio Now’ campaign.” 

An awareness booklet designed by YUWEUS, containing vital information about the disorder, titled ‘End Thalassemia. Strike it off!’ was also unveiled at the event. 

Sharing their views on the movement, Sanjeev Dassani and Aanton Mookherjee, the guys behind YUWEUS said, “It’s an immensely prestigious opportunity for us. It’s like creating the ‘Plus’ for Red Cross or the ‘Red Ribbon’ for AIDS awareness. The symbol and the statement play crucial role in familiarizing movements like this and we hope we have done justice to the cause. The work has just begun and we shall always be there to support Rotary till we ascertain a ‘Zero Thalassemia’ world.”

Thalassemia Symbil from Rotary Club International


Jack Daniel’s Celebrates 150 Years of brand Building

What does completing 150 years mean for the brand and the celebrations and marketing initiatives planned around it in India.
In 1866, exactly 150 years ago, Jasper “Jack” Daniel had the foresight to place his distillery at a source of iron-free water flowing from a cave spring in Lynchburg, Tennessee. Today, the quiet town in Tennessee still produces every single drop of the world’s Jack Daniel’s, proof that mastering a craft with a focus on quality can propel a brand beyond borders and cultures.

The year 2016 truly marks a landmark year for Jack Daniel’s as the distillery celebrates its 150th anniversary and as part of the celebrations, Jack Daniel’s is looking forward to delighting its fans all over the world in some very special ways. The planned initiatives include limited edition bottles, themed on-ground events, special duty free promotions and social media outreach among other initiatives. Headlining the celebrations will be the first-ever worldwide whiskey barrel hunt – the ‘Jack Daniel’s Barrel Hunt’, that will unite Friends of Jack across the world.

Ola Cabs deploys boats in flood hit Chennai


Also to distribute food and drinking water in areas short of supplies.
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Tamil Nadu, the southern state of India, is severely affected by heavy rains and cyclone for the past few days. The situation got worse with the state capital, Chennai, facing its worst calamity till date. The entire city was flooded and thousands of citizens were left stranded for hours and the entire public transport system in the city was disrupted.

Living up to the promise of being a ‘complete transportation provider’, India’s larger cab operator Ola immediately sprung in to action. What is interesting, however, is that this action came as an immediate response to a meme posted on Twitter by a customer. Keeping the ‘typical Chennai humour’ alive, one consumer tweeted about how Ola should have boats to save the people who are affected. The brand, and its Bangalore based agency Happy Creative Services, immediately worked out a plan to implement this suggestion. Within 24 hours, multiple fishermen and their boats were in action and the rescue operation continues even now.

In a bid to help transport citizens stranded due to water logging in the city of Chennai, Ola, India’s most popular mobile app for personal transportation, today deployed boats in water logged and partially submerged areas, basis information provided by the Fire and Rescue Department of Tamil Nadu. The boats manned by professional rowers and fishermen, will also be used to provide food and drinking water in specific areas which are reportedly short of basic supplies. Both ferrying services and supplies will be offered free of cost to citizens.

Each boat will be manned by two rowers and can ferry anywhere between five to nine people in a single attempt. Ola is also providing rain gear to all rowers, which will help them ferry people without any hassles. In order to guard customers from rain, Ola has also stocked umbrellas in every boat. Details of the rowers and fishermen were provided to Ola by local firemen and the Chennai Sport Fishing Company.  These services are expected to be available over the next three days and might get extended if water-logging continues in the city. Many employees and drivers of Ola are also coordinating with the fishermen on ground to enable smooth operations.
Ravi Teja, Business Head of Tamil Nadu at Ola said, “Thousands of citizens have been stranded and are suffering due to heavy rains and water logging in Chennai. While we are addressing the increased demand for transportation in the city through the Ola app, we are working closely with local stakeholders to help ferry those stranded in water logged areas. Boats deployed by Ola will help ferry people to safer areas and in distribution of essential supplies like food and drinking water in affected areas.”
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About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 250,000 cabs, 75,000 auto rickshaws, Kaali Peeli taxis and yellow taxis on its platform. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand. Please visit for more information.

Finding your own Moses

by Arjun Mukherjee
Arjun is a Creative Director with Bates 141 Kolkata

Arjun Mukherjee

Sometimes you have this queasy feeling that sacrifice is such a bitch. As a strappy 22-year old one fine day I decided to chuck a bank job like one tosses an unwanted banana peel carelessly by the roadside. Ann Rynd got the better of me and like Ché crisscrossing the virgin countryside I decided to follow my heart. Jaws dropped, eyebrows took the shape of previously unseen arcs and discouraging words dropped like sharp icicles when I announced that I wanted to be an advertising copywriter.

Armed with fresh smelling resumes I started calling up advertising honchos and doing the rounds of big agencies. The rejections were quick and brutal. The drowsy secretaries bleated out the same answers and catching a glimpse of the Creative Director seemed as difficult as spotting a snow leopard in
a blizzard. After experiencing several such ‘push aways’ I resorted to lies, calling up as car loan agents, making appointments as book suppliers and several such cheesy disguises. The results as expected were disastrous and broke away big chunks from my fragile confidence.


The Dilbert Career Advice

  Scott Adams, creator of Dilbert, reflects on his own career (which includes majoring in economics, picking up an MBA, and working at a bank and a phone company before becoming a world-renowned cartoonist) and gives his thoughts on what it takes to develop a successful career.

If you want an average successful life, it doesn’t take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you want something extraordinary, you have two paths:  

 1. Become the best at one specific thing. 

 2. Become very good (top 25%) at two or more things.The first strategy is difficult to the point of near impossibility. Few people will ever play in the NBA or make a platinum album. I don’t recommend anyone even try. 


The second strategy is fairly easy…

Cannes 2007 : The Desis

 GochiIn the desi party there was Usha Uthup singing. Piyush Pandey danced. and there was this guy who shot nike cricket film, and Josy Paul and Prasoon Joshi and Khai. and Sonal Dabral. there was free food and lot of goras could be seen as well. some gori girls gave a belly dancing show and the white girls dressed in saris also danced to bollywood number. 

Desi Party at Cannes Gori in Sari at the Desi Party Desi Party at Cannes Desi party at Cannes Usha Uthup at Desi Party at Cannes