Productivity and Tools

RecordCast : Free Screen Recording and Video Editing

Interesting Things, Productivity and Toolsno comments

RecordCast is an all in one tool for screen recording and video editing that helps everyone create professional looking videos starting from recording the screenshot in just a matter of a few minutes.

You can cut a clip from your video quickly and make it far more dynamic with the combination of dynamic text and background music. With RecordCast, you can record online courses and lectures; record video tutorials; present remote remote study; improve your business communication, etc.

HIGHLIGHTED FEATURES

• Completely free of charge.
• Record your computer screen with webcam easily.
• Control your video clips and photos easily on a clean storyboard.
• Split your videos with powerful tools.
• Combine or merge multiple videos and photos into one single video.
• Many handpicked text animations at your fingertips.
• Edit text color, font, size, alignment, etc. quickly.
• Place a logo to anywhere of a video.
• Drag a favorite background music to the video.
• Save your video under your account for further editing.
• Video output resolution options include 480P, 720P, and 1080P.

InfluencerMarketing

Monetise Your Influence

Digital, Interesting Things, Productivity and Toolsno comments

A workshop on influencer marketing and monetisation.

How to become an Online Influencer and be able to monetise the same.

With Takesh Singh, Actor, Producer and Marketeer

Monetize your content creation skills to become an online influencer for brands, and individuals across You Tube, Facebook and Instagram. Learn the simple tips and tricks to put you on track for your influencer journey.

Register here:
https://www.townscript.com/e/monetise-your-influence-211002

A 40 minute Zoom Video Session followed by 20 minutes of Q/A.

The Zoom Link and password will be sent one hour before the workshop on November 29, 2020. Make sure you check your emails.

Brought to you by KissFilms and DesiShoots

Campaign 1.0 Workshop by Art Impression

Advertising Workshop: Campaign1.0

Creative, Interesting Things, Productivity and Toolsno comments

Campaign1.0 was held in Kolkata in the month of May and June’ 2019, organized by Impression. It was first of its kind and was highly appreciated by the mentors and participants. The 4-day workshop was for those who are interested in pursuing their career in advertising and it touched upon every aspect of the advertising industry. All the participants got a holistic understanding of the industry expectations, from identifying brand needs, learning from market research, planning, to cracking creative briefs for final campaign development with hands-on training. According to Sayantani Chaki, co-founder of Impression, “There is always a need for creative minds in advertising agencies, and people joining from different sectors need to have a basic idea of how agencies basically work. They must be aware of the creative process that one has to undergo before making an ad. Impression is a forum for lovers of art and ideas where insights about various creative professions are nurtured, discussed, exchanged and shared. And Campaign1.0 was one of them.” 

Campaign1.0 was mentored by renowned industry experts like Mr. Soumya Chowdhury, AVP & CSD, Wunderman Thompson (Day 01), Mr. Anurag Acharya, Creative Director, Wunderman Thompson (Day 02), Mr. Diptanshu Roy, Senior Creative Director, Wunderman Thompson (Day 03) and Mr. Arjun Mukherjee, VP & Executive Creative Director, Wunderman Thompson (Day 04). 

Participants were involved in creating logos, writing taglines, sharing ideas and also had the opportunity to review and discuss their thoughts on advertising with the mentors. They were also given a guideline on how to progress and meet the industry expectations in different phases of their advertising career. At the end of the workshop every participant was awarded with a certificate of completion by Impression.

Workshop Details:

Workshop Dates: May 26, June 02, June 09, June 16, 2019

Venue: Debovasha, 9/2 fern Road, Gariahat, Kolkata 700019

Workshop Fee: 3,000/-

Impression can be contacted via their website here. They can be found on Instagram as @artimpressionindia

Campaign 1.0 Workshop by Art Impression
Campaign 1.0 Workshop by Art Impression
Campaign 1.0 Workshop by Art Impression
Campaign 1.0 Workshop by Art Impression
Campaign 1.0 Workshop by Art Impression
Campaign 1.0 Workshop by Art Impression
Campaign 1.0 Workshop by Art Impression
Campaign 1.0 Workshop by Art Impression
Campaign 1.0 Workshop by Art Impression
Campaign 1.0 Workshop by Art Impression

10 Email Marketing Dos and Donts

Productivity and Toolsno comments

2018 is about to end but we all know that email marketing still works better than many other forms of marketing. If you have a business in this day and age and want to grow your brand and your business, you must start connecting with your audiences. And that starts with email. Though other forms of social media are very prevalent, emails still work most effectively. To be able to connect with your audiences via email, you must start knowing your TG and collecting their email address. It only starts from there. Building email lists takes time and managing them takes effort, but its all worth it because emails work. It takes special care to ensure that your email doesn’t land up in someone’s spam box, or that your target audience deletes your email without reading it. We have collected a few notes on how to manage your email marketing for more effective ROI. It’s also easy to make your campaign go wrong. So here are some very helpful tips on what to do and what not to do with your email campaign.

Here are a 1o points to keep in mind about the dos and donts of email marketing. There are many more interesting articles on this subject here at Campaign Monitor.

Dos and donts of email marketing

 

3 Tips for Creating a Creative Logo Design for Your Brand

Productivity and Toolsno comments

Believe it or not, a company logo is more important than you think. It offers a medium for instant recognition that has a tremendous potential for marketing a business. It’s no surprise that big companies go to great lengths for creating logos that are unique, appealing, and convey strong messages.

Take UK oil group BP, for example. In the year 2000, the oil giant spent a whopping £136m introducing its sunflower design that we are all familiar with.

Now, while not every business has that kind of budget, the good news is- you don’t have to. You can create your own company logo at a really small price but without compromising the quality. For instance, Tailor Brands is one of the leading logo creation studios in the industry that offers a wide range of features and easy to use tools that you can use to create your own company logo easily and quickly.

However, before you get started, it will help to know about a few basic things first, which are:

(more…)

Karthik M : Interview with an advertising creative

Interviews, Productivity and Tools, , , , , , 4 comments

 

Just like it says on his website, Karthik M is a guy who loves to make things, who lives with his musical better half, and who sincerely believes that one day both his feline sons will start talking to him. He loves doing side projects, just like Ji Lee and SwissMiss. He’s the author of @mysmallstories on Twitter. He keeps a thick beard to hide his double chin, and will often scratch it while pretending to think. He finds it very, very difficult to write about himself, be it in the third person, or out of that person.

Why are you into Advertising?
Because it lets me revel in my misfit-ness, and pays me for it too.
(more…)

What the font!

Interesting Things, Productivity and Toolsone comment

What the font  

Ever seen a font and wondered which was it? WhatTheFont? is a wonderful new service that lets you identify fonts. Just upload a jpeg and it will tell you what font it is. We tried with the DesiCreative logotype. After upload, WTF? wanted us to help it confirm some characters.  It couldn’t give us a match, but suggested we could consult a font expert in the font forums. Worth a try once. What the heck!

Remember the milk

Productivity and Toolsone comment

remember the milk
remember the milk is an absolutely brilliant task management service.you can create a free account, set tasks and reminders. you can set due tasks through Twitter as well. you can recieve reminders via email, SMS and instant messenger (AIM, GAdu-Gadu, Google Talk, ICQ, Jabber, MSN, Skype and Yahoo! are all supported).

Work together to get things done.Share, send and publish tasks and lists with your contacts or the world. You could Group your contacts. 

Groups are simply groupings of your contacts. You can give them names like Friends or Enemies.

Putting your contacts into groups makes it easier when you want to share a task with multiple people. For example, instead of individually select the names of everyone in your office, you could just choose to share with your Co-workers group.

Departments/Groups can set up Groups. Client Management teams can setup tasks, deadlines and reminders and add them to the group. All related people in the group, Creatives,Media, Planning, Servicing, suppliers etc, will be automatically reminded of the tasks, as well as the task location, using the Maps. So Servicing people’s chores of reminding and following up on people is reduced.

Work together to get things done.Share, send and publish tasks and lists with your contacts or the world. You could Group your contacts. 

Groups are simply groupings of your contacts. You can give them names like Friends or Enemies.
Putting your contacts into groups makes it easier when you want to share a task with multiple people. For example, instead of individually select the names of everyone in your office, you could just choose to share with your Co-workers group.