Advertising Agency: Cheil, India
Associate Creative Director / Art Director: Debmalaya Mitra
Executive Creative Director: Nima Namchu
Creative Directors: Navajyoti Pegu, Ankur Kalita
Copywriter: Ankur Kalita
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Splash by The Classic Partnership, Dubai
Splash unveiled its new collection – We Love Pants – with a simple cheeky launch ad.
Agency: The Classic Partnership
Brand: Splash Fashions
Title: Kickass
Executive Creative Director: Alok Gadkar
Creative Director: Alok Gadkar
Art Director: Ashwin Pednekar, Alok Gadkar
Copywriter: Prakash Elumalai
Account Director: Pulkit Vasisht
Production Head: Vitthal Deshmukh
Retoucher: Pixel Paint
Ola Cabs deploys boats in flood hit Chennai
INDIAN CAB BRAND, OLA, DEPLOYS BOATS IN WATER-LOGGED CHENNAI FOR FERRYING CITIZENS TO SAFER AREAS
Also to distribute food and drinking water in areas short of supplies.
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Tamil Nadu, the southern state of India, is severely affected by heavy rains and cyclone for the past few days. The situation got worse with the state capital, Chennai, facing its worst calamity till date. The entire city was flooded and thousands of citizens were left stranded for hours and the entire public transport system in the city was disrupted.
Living up to the promise of being a ‘complete transportation provider’, India’s larger cab operator Ola immediately sprung in to action. What is interesting, however, is that this action came as an immediate response to a meme posted on Twitter by a customer. Keeping the ‘typical Chennai humour’ alive, one consumer tweeted about how Ola should have boats to save the people who are affected. The brand, and its Bangalore based agency Happy Creative Services, immediately worked out a plan to implement this suggestion. Within 24 hours, multiple fishermen and their boats were in action and the rescue operation continues even now.
In a bid to help transport citizens stranded due to water logging in the city of Chennai, Ola, India’s most popular mobile app for personal transportation, today deployed boats in water logged and partially submerged areas, basis information provided by the Fire and Rescue Department of Tamil Nadu. The boats manned by professional rowers and fishermen, will also be used to provide food and drinking water in specific areas which are reportedly short of basic supplies. Both ferrying services and supplies will be offered free of cost to citizens.
Each boat will be manned by two rowers and can ferry anywhere between five to nine people in a single attempt. Ola is also providing rain gear to all rowers, which will help them ferry people without any hassles. In order to guard customers from rain, Ola has also stocked umbrellas in every boat. Details of the rowers and fishermen were provided to Ola by local firemen and the Chennai Sport Fishing Company. These services are expected to be available over the next three days and might get extended if water-logging continues in the city. Many employees and drivers of Ola are also coordinating with the fishermen on ground to enable smooth operations.
Ravi Teja, Business Head of Tamil Nadu at Ola said, “Thousands of citizens have been stranded and are suffering due to heavy rains and water logging in Chennai. While we are addressing the increased demand for transportation in the city through the Ola app, we are working closely with local stakeholders to help ferry those stranded in water logged areas. Boats deployed by Ola will help ferry people to safer areas and in distribution of essential supplies like food and drinking water in affected areas.”
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 250,000 cabs, 75,000 auto rickshaws, Kaali Peeli taxis and yellow taxis on its platform. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brand. Please visit www.olacabs.com for more information.
Twine Tree – compete, vote and shop from the most loved illustration community
With its unique concept, New Delhi based Twine Tree is attempting to transform the art and illustration scene in India by building a community of artists and art lovers. Working with the motto “Connecting Creatives”, Twine Tree is essentially a competition platform for illustrators, artists and designers as well as a meeting place for all kinds of creatives and art lovers.
Twine Tree continually hosts fun, quirky, often themed online competitions on its platform. Every competition is an opportunity for up and coming illustrators and artists to upload their work and compete. Twine Tree users vote and shop for their favorite designs and choose the winners. The most loved illustrations join the Twine Tree collection, get featured on Twine Tree products and are sold on the online store. The artists decide the price of the products featuring their work, retain all copyrights, and earn a share on every sale.
Says Yukti, co-founder at Twine Tree, “Our mission is to fill the world with beauty through art. We’re for all who have an idea, and need a platform to showcase their talent.” An illustrator herself, she would often challenge her creative skills by giving herself a random theme to illustrate on every week. With Twine Tree and its themed competitions, she wants illustrators to get inspired, illustrate and just have fun.
Currently, Twine Tree features winning illustrations on canvases and art prints, is developing new products to feature artwork and illustrations and will be expanding into t-shirts very soon.
Twine Tree is also extending the competition concept to offline events, with an offline illustration competition series – “Illustration Playground”. The first competition is coming up at antiSocial, Hauz Khas New Delhi on the 29th of November, 2015.
Says Yukti, “Illustration Playground, as the name suggests, is a way for illustrators to come together and just have fun. Come undone from the tried, tested and been there and we offer you a topic to doodle, paint, draw, articulate and play with at our debut illustration event. So keep twining and looking forward to seeing you on the 29th”
Illustration Playground | Website | Twitter: @twinetree
Sonali Zohra : Dangercat : Art and Graphic Design
Sonali is an illustrator, photographer and graphic designer based in Bangalore. She goes by the alias; Dangercat.
Why are you a Graphic Designer?
I was inclined to the arts from a very early age. As an only child, drawing was something I did to keep my mind occupied. I kept journals where I would document what I learnt in school, wrote down lyrics of songs I was listening to, even made detailed accounts of school trips through photography and drawing. I added leaves and feathers and other things along the way to the pages and soon found myself focusing on the layout of the page itself. I remember enjoying drawing, painting, writing, taking photographs and filling up those pages so much; I didn’t ever want to do anything else.
Did you attend school for fine art or design?
Yes I did, College of fine arts Bangalore. It wasn’t the best of courses, but it did give me a lot of time to wander off and explore different mediums, I went on to study photography at Light and Life Academy in Ooty.
VLCC ‘Fit In’ by JWT India
Advertising Agency: JWT, Gurgaon, India
Creative Director: Amit Shankar
Art Director: Nishit Shankar
Copywriters: Nishit Shankar, Shoneeka Ghai
Illustrators: Nishit Shankar / Myooworks
Govind Milk by Paradigm Plus
Creative Director – Ira Gupta
Account Director – Rajat Sarkar
Account Planner – Vinay Joy
Account Manager – Kalyani Badave
https://www.youtube.com/watch?v=tavYOLxYhZg&feature=youtu.be
Sharanya Kunnath : Artist And Graphic Designer
Sharanya Kunnath is an illustrator and graphic designer based in Dubai. Her work centres around spirituality, mysticism, mythology, women, and nature. She is just starting out on her career, and hopes to work in the publishing industry, and with anyone who wants her to draw pictures.
Why are you an Illustrator?
Because I love words and images, and I like to draw.
Did you attend school for fine art or design?
Yes, I did. I went to the American University in Dubai to study Graphic Design, and then did a Masters degree course in Illustration at the Arts University Bournemouth in England.
VLCC by JWT India
Advertising Agency: JWT, Gurgaon, India
Creative Director: Amit Shankar
Art Director / Illustrator: Nishit Shankar
Copywriters: Shivangi Sharma, Nishit Shankar
Ravi Chavan : Interview With An Advertising Creative
Ravi Chavan. Day dreamer. Design enthusiast. Loves everything designer. Avid traveler. Loves working on ideas in any form (Advertising, fashion, Marketing, business etc..) Amateur photographer. And last but not the least a keen learner.
Why are you into Advertising?
I realized early in my career that engineering was not my cup of tea. Still I went ahead and completed the task of “being an engineer” given by family; worked in that space for nearly 6 months and then finally broke the shackles.
I knew that I wanted to do something interesting and exciting enough for the daily life; and which will keep me young, Always. I guess that’s the reason I am here.
Did you attend school for fine art or design or Communications?
I come from a school of life… though I had never attended any art school. But yeah…currently I am pursuing a “Post-graduation in Digital Design Pro” (part-time) from Ecolè Intuit-Lab (A French School of Design).