Splash unveiled its new collection – We Love Pants – with a simple cheeky launch ad.

Agency: The Classic Partnership
Brand: Splash Fashions
Title: Kickass
Executive Creative Director: Alok Gadkar
Creative Director: Alok Gadkar
Art Director: Ashwin Pednekar, Alok Gadkar
Copywriter: Prakash Elumalai
Account Director: Pulkit Vasisht
Production Head: Vitthal Deshmukh
Retoucher: Pixel Paint