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VLCC by JWT India

Advertising Agency: JWT, Gurgaon, India
Creative Director: Amit Shankar
Art Director / Illustrator: Nishit Shankar
Copywriters: Shivangi Sharma, Nishit Shankar

coronation_india

Ravi Chavan : Interview With An Advertising Creative

Ravi Chavan. Day dreamer. Design enthusiast. Loves everything designer. Avid traveler. Loves working on ideas in any form (Advertising, fashion, Marketing, business etc..) Amateur photographer. And last but not the least a keen learner.

Why are you into Advertising?
I realized early in my career that engineering was not my cup of tea. Still I went ahead and completed the task of “being an engineer” given by family; worked in that space for nearly 6 months and then finally broke the shackles.
I knew that I wanted to do something interesting and exciting enough for the daily life; and which will keep me young, Always. I guess that’s the reason I am here.

Did you attend school for fine art or design or Communications?
I come from a school of life… though I had never attended any art school. But yeah…currently I am pursuing a “Post-graduation in Digital Design Pro” (part-time) from Ecolè Intuit-Lab (A French School of Design).

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Spec work for Gym

Issue: Persuading obese people to work out.
Thought process : Obesity creates an inferiority complex. A sense of dissatisfaction creeps in.
Deep down within there is this gloom (of not fitting into apparels, of watching own-self
in a mall mirror ) that often controls the thought.
Idea: Touching this sensitive spot by tweaking the most popular and accepted visual frame.
AntiObesity_UnlaughingBuddha
Credits: Creative Director: Sourya Bhattacharjee
Art Directior: Shubhobroto Bose

Kritika Trehan : Graphic Designer To Follow

Kritika Trehan is a student in her final year at Srishti, Bangalore. Her main interests lie in illustration and graphic designing. She often finds inspiration in Indian streets and the rich visual culture present in the country. Apart from design, she likes to travel and read.

Why are you a Graphic Designer?
I feel like Graphic Design is not just about creating pretty pictures, its more to do with how people perceive things around us and using that to create something out of the ordinary.

Did you attend school for fine art or design?
Design.
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Diabetes Specialty Clinic by P(x), Bengaluru

Advertised brand: Diabetes Specialty Clinic (Health Care)
Adverttitle(s): Jarred LifeHeadline and copy text (in English): “India’s Sweetest Serial
Killer ‘You will be Jarred for Life’.The death count caused by Sugar is more
compared to Smoking, Alcohol & Terrorism”
Advertising Agency: P(x), Bangalore,
Creative Director: Deepak
Art Director: Drishya & Amaljith
Copywriter: Nikhil Kashyap

Short rationale (optional): Consumption of sugar is causing millions of death each
year. Our client Diabetics Specialty Clinic Diagnostic and Laboratory is treating
people suffering from diabetes each day. To creating awareness about the harmful
effects of sugar consumption, we designed an illustration displaying sugar being
sentenced to a rough life time imprisonment for killing millions of people
mercilessly. This Ad would grab the attention of the masses and get people inquest
in knowing the harmful effects of consuming sugar.

Sukanya Bose : In A Chat With a Student Graphic Designer

Sukanya is a student at Srishti Institute of Art, Design and Technology, Bangalore. An avid dog lover and daydreamer, she seeks inspiration in the everyday things of life. Passion for visual designs and image making her motivation. Exploring with forms, typography and media – design is her attempt to make this world a better place!

Why are you a Graphic Designer?
I have always had an interest in art since I was a kid. Over a period of time it grew into passion for images and colors. What really pushed me to be a visual artist was my keen interest in understanding the psychology of images and how it affected each human mind so distinctly and differently.

Did you attend school for fine art or design?
Design School, I always knew I wanted to attend design school.

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