Advertising Agency: Adfactors, India
Creative Directors: Shashank Gupta, Rajnish Tripathi
Art Director / Copywriter / Illustrator: Rajnish Tripathi
Additional credits: Abhishekh Gupta, Sushil Sharma
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Maitreyi Doshi-Joshi : Graphic Design and Branding
Why are you a Graphic Designer?
I believe that communication is one of the most fundamental traits of being human. Unfortunately we as human being just do not communicate well with each other. We unnecessarily make things so complicated, by assuming and misinterpreting each other; there-by completely negating the basics of communication. Communication needs to be simple and concise.
The reason why I am a designer today is to help my clients communicate better with their target audience. Graphic Design is one of the most power forms of communication.
But I try not to identify myself only as a graphic designer, I think one of the most important things we learn early in our design education is that… designers are creative problem solvers, so no matter what kind of design problem the principals are the same… you have to just apply the design thinking and process on different substrates or contexts or problems.
Vipul Vikash/ The Brandstoryteller
His personal and professional life is driven by three fundamental values- Simplicity, Philanthropy & Integrity.
24X7 Fresh by Seagull Pune
Advertised brand: 24x7Fresh.in
Advert title(s): Fresh Banana
Headline and copy text (in English):A Fresh banana provides instant energy and restores balance in the body. Its peel on the other hand can just do the opposite.
Buy the freshest fruits only on 24x7fresh.in
Advertising Agency: Seagull Advertising, Pune, India
Creative Director: Sanju Ayyar
Art Director: Shailesh Meshram
Copywriter:Sanju Ayyar
Illustrator:Shailesh Meshram
Short rationale (optional): The ad campaign through quirky, interesting lines explains the innumerable, unknown facts about farm and dairy products which are available on the client website.
Alok Gadkar : Advertising Creative All Rounder
An alumnus of the famed JJ School and Mohammed Khan School of Communication, a sharp thinker of ideas and a sharp shooter on the pool table, Designer and communicator par excellence, brand builder who doesn’t hesitate to call a spade a spade, Fish lover and funtoon… all these put together would describe Alok Gadkar, the young award-winning firebrand General Manager and Executive Creative Director at The Classic Partnership Advertising in Dubai.
DesiCreative caught up with him to get his take on what makes him tick in advertising and how he sees the future of the industry going forward.
Why are you into Advertising?
I am not into Advertising, Advertising is in me.
Did you attend a school for fine art or design or Communications?
Oh yes, I have a B.F.A. degree from Sir J.J. Institute of Applied Art, Mumbai.
It was a fun-filled 5 years with specialization in Photography. Later, I enhanced and honed my communication skills at the Mohammed Khan School of communication (Enterprise Nexus).
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Anoop Bhat : Illustrations
Anoop Bhat is an architect and a freelance illustrator currently based in Bangalore, India. Born in Mangalore, he studied at Sir J. J. College of Architecture, Bombay. He works primarily in pen and ink and creates illustrations for gig posters, album covers and t-shirts for bands. He is currently exhibiting some of his work across venues in the UK as a part of the ‘Self Help’ art tour, a traveling exhibition put on by Cats and Bats – an art collective from Hereford, UK.
Why are you an Illustrator?
I have been drawing since a very young age, so that’s been there. I was decent at it and I didn’t have plans as such to make anything out of it. It did get me interested in design, so I chose architecture. I thought architecture was all-inclusive in a very mother-of-all-arts sort of a way – meaning, I knew I wanted to get into design but I didn’t want to restrict myself to say, graphic design or product design. Architecture allowed me to dabble in a bit of everything, including illustration.
If I had to pin-point a particular instance, it would be when I started listening to the kind of music that I listen to – heavily distorted, guitar-based music. It introduced me to a whole bunch of stuff – art, literature, history and of course, more experimental music. That’s what set off my interest in the relationship between art and music, their inter-dependence and the sub-cultures they’ve spawned together. I just wanted to be a part of it somehow and contribute to it in whatever little way that I could. I was pretty terrible with playing any instrument (still am) but I was decent at drawing things – so I said that’s it. That’s how it began really and it is why I’m still at it – to actively contribute to this sub-culture that I identify with.
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Beer Cafe by Dentsu Marcom, Gurgaon
Advertising Agency: Dentsu Marcom, Gurgaon, India
National Creative Director: Titus Upputuru
Senior Creative Directors: Jitendra Kaushik, Vishal Mittal
Art Director: Harshul Uthra
Copywriter: Aneesh Ayyappan
Illustrator: Harshul Uthra
Abhishek Chaswal : Interview With A Senior Advertising Creative
Self-proclaimed Led Zeppelin groupie in past life. Dhakkan of IITJEE 1994. Faizabad returned. Anti-depressant salesman. Occasional poet and balcony singer. Pharmacist by education. Copywriter by profession. Time-killer by choice.
Why are you into Advertising?
Because it keeps my best instincts blissfully stimulated. Also, it’s probably the only profession in the world where everyone (sometimes, even the client) wants to do your job. Copywriting saved me from doing MBA.
Did you attend school for fine art or design or Communications?
Yes.
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