Self-proclaimed Led Zeppelin groupie in past life. Dhakkan of IITJEE 1994. Faizabad returned. Anti-depressant salesman. Occasional poet and balcony singer.  Pharmacist by education. Copywriter by profession. Time-killer by choice.

Why are you into Advertising?
Because it keeps my best instincts blissfully stimulated. Also, it’s probably the only profession in the world where everyone (sometimes, even the client) wants to do your job. Copywriting saved me from doing MBA.

Did you attend school for fine art or design or Communications?
Yes.
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