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Arushi Sethi a.k.a feed your head : Graphic Designer, Artist

Creative, 2 comments

Arushi a.k.a feed your head is a passionate thinker and an artist with a psychedelic adventure in her head. A design professional by practice, she is among the fresh eccentric talent our country is brewing today. An observer of people and the stranger with a muted inquiry, Sethi shares with all the dark side of her imagination through her diverse body of work. Mad is a fair word to describe her “if nothing, what you say would be drawn !”
Why are you a Graphic Designer?
I like to communicate visually and aurally. I craft perception and experiences. It could happen in the form of a brand or a conversation, a sketch or an interface. irrespective of the medium, I am not only a graphic designer but also an illustrator, a user interface designer, a home chef and a trooper. I like to swim in the ocean and eat the fish that comes from it .

Did you attend school for fine art or design?
“A school of art design and technology” we call it! OH SRISHTI! Also i am 2/3 rd major in psychology!
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Swachh Bharat by Happy Creative Services

Case Study, Creative, no comments

TEAM SWACHH PARTNERS WITH HAPPY FOR DESIGN

Bangalore based integrated creative agency, Happy creative services, contributes two design projects to the Team Swachh initiative: Brand Logo and Identity; and the creation of a play-based school kit called the Team Swachh Action Kit. Happy won these design mandates after a massive multi-agency pitch held in Delhi by WASH United, a Berlin based non-profit organization, and UNICEF India, who have jointly initiated Team Swachh.

In support of the Government of India’s Swachh Bharat Mission, Team Swachh seeks to spark a social movement for sanitation and toilet use. This movement plans to cut across urban and rural population, class, gender, age, region and religion to help make India a clean nation, where everyone uses a toilet. To achieve that, Team Swachh taps into what Indians unanimously love: Cricket. And Sachin Tendulkar is the captain of this team. Team Swachh aims to move people from apathy to concern and taking action. By joining the movement, people become team members and will be given options, online and offline, to become active agents for change.

For the logo, the insight was that toilets alone won’t change India. People wanting to use toilets will. Hence, the logo merges the universal sign of good with the icon of an Indian toilet. The message: toilets are fantastic! The composition also brings out a keen eye for cleanliness. This logo was launched on 18th January 2016, with ICC and Sachin Tendulkar. And the Team Swachh initiative will be officially launched at the ICC T20 World Cup 2016.

The second design project – The Team Swachh Action Kit — is designed specifically for schools. It is based on the principles of play-based learning and rule-based habit formation. It uses thoroughly thought out, tested games and activities, interspersed with discussions. The team at Happy, WASH United and UNICEF India have collaborated to ensure that the activities in the kit create a joyful and exciting experience, while at the same time driving life-saving behavioural change. The kit is created in English, Hindi and Bengali. And it will be adapted in other official regional languages to reach schools across India.

Praveen Das, Co-Founder and Chief Creative Officer, Happy Creative Services, says, “Happy since inception has always been keen on communication for good. Team Swachh gives us an excellent opportunity not only in terms of doing good work but also working towards a bigger goal of educating the country on clean toilets and making India a young, healthy and vibrant nation.”

Kartik Iyer, Co-Founder and Chief Executive Officer, Happy Creative Services, adds, “We have always believed in work that makes a difference. It is a matter of great pride to be collaborating with WASH United and UNICEF. The cause, which is very basic, is something that our country needs to wake up to while we race into the next decade. We strongly believe in the solutions we have created for the movement. We look forward to a considerable impact by 2019.”

Sören Bruhn, Chief Creative Officer, WASH United says, “We have thoroughly enjoyed working with Happy from day one. The Happy team very much bought into the goal of Team Swachh to create transformative social change across India and went above and beyond to deliver outstanding quality. We look very much forward to teaming up again on other projects.”

The website is already live, where people can become part of Team Swachh

Sachin with Kids

 

 

 

Tanya Eden : Graphic Designer /Illustrator / Visualizer

Graphic Designer, Interviews2 comments

Tanya Daniel Eden is an Indian Graphic Designer /Illustrator / Visualizer from Mumbai. She graduated from Sophia Polytechnic Institute of Applied Art and Design. Tanya is a visual storyteller and believes to squabble for a social cause and to open up to issues that matter to the society, her work and personality are two different things, like an alter ego. Art is something she can rely on profoundly, her pillar of strength she abides with, her consonance lies in art alone and is highly ambitious.

Apart from this Tanya is a professional swimmer, animal lover, fasionista, foodie and loves to travel, enjoys adventure sports and explore new people and places. She is fond of collecting local mask and exquisite antiques while she travels.

Why are you a Illustrator/Graphic Designer?
I believe one can do a good job on any position only if he likes what he does. And I love to design and create art, ther’s so much to do and explore in this field. So my job preference is obvious and decided to do this, period. People are visual beings and decide rather emotionally than rationally. I believe Graphic designers / illustrators have a different vision and tend to see and absorb things differently than others, which I find very interesting.

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Pari Purohit : Studio Glyph

Interviewsno comments

A little about your outfit Studio Glyph. What do you do?
Well, simply put, we provide branding and communication solutions to companies. We’re media neutral, and we prefer not to slot ourselves in the ‘advertising’ or ‘design’ buckets. We believe those lines overlap, especially in todays age, where barring the giants, not too many people have budgets for conventional media and marketing.

What made you start Studio Glyph?
I’m trained in design from the National Institute of Design Ahmedabad. If one were to investigate the history of the institute, it was set up to boost industry in India. The very foundation of the school was to nurture entrepreneurship. So I guess it was something that was instilled in me then.

However, starting up is a big challenge, which requires maturity and experience. I did my rounds of working at design companies and advertising agencies in Mumbai, big and small, and reached a point where I found something lacking in the way that I liked to approach communication.

I like partnering with clients, thinking alongside them, experimenting and finding results. Most companies come to you with an output and ask you to create for it.

I decided to start Studio Glyph, not knowing where it would lead me, but knowing I could work with clients in ways that I never had. It came with its challenges, but every minute spent was immensely gratifying, and an education in itself. That convinced me to continue on.

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Aaiba : Creatives

Creative8 comments

“AAIBA is a design & brand consulting studio. The name AAIBA was created from the mixing of two words, ‘AAI’ = Mother in Marathi and ‘BABA’ = Father in Marathi. So… ‘AAIBA’ for the simple reason that they Inspire us. Inspire us to give birth to a child called ‘brand’, inspire us to bring the child up to the level he make his mark in the world called ‘market’. ” 

In the above image:
Rasika Chandekar : Founder / business director
Saurabh Chandekar : Founder / Creative Director

Below

Tejas Tikle: Art Director

Sonali Jadhav: Creative copy writer

Brandy ( dog ) 🙂 Sleeping partner

We had covered an ‘Agency Preview’ with Aaiba here.

 

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come on charlie

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BIOSCOPE

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ABSOLUT INDIA

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FILM BIOSCOPE_GULZAAR PROJECT

GSK horlicks wall art

the tshirt store

 

MOOD BOARD

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Spreading Love on Valentine’s Day by NH1 Design

Creative, , no comments

NH1 Design is a boutique branding agency based in Gurgaon. This Valentine’s Day, we decided to spread some love. And lots of smiles.

“We designed Love Coupons and sent it to our clients, family and friends. And then we thought, hey, let’s go give it to strangers and spread some more love. And we are so glad we did! Love Coupons, are the little gifts in form of promises you give to your loved one, that can be redeemed anytime, no questions asked.

From young, excited, love struck couples, to cute aunties and uncles, everyone was pleasantly surprised and only had smiles on their faces. We were so happy that everyone unwrapped the gift for us and read out each coupon. Some of them were so excited, they filled it for their loved one there and then.

Since we good a good response, we added a digital version of these coupons so could reach more people. A microsite helps people download these coupons. Spread some love.

It was indeed, a Happy Valentine’s Day!”

Credits: Team NH1 Design

Spreadsomelove

Wow Design : Agency Preview

Agency Profiles, Case Study2 comments

WOW Design is a independent strategic branding consultancy located in Mumbai. The journey started 6 years ago, by me as a founder in a 100sq ft room in my House along with Sai Prasad and Saswata being the co- founders. Currently I work with the team putting best of my sharp strategic insights and my eclectic design understanding into key strategic branding projects apart from focusing on growing the business for WOW Design. Mission is to bring WOW Design in the top 5 list of the most sought after branding houses in INDIA.

What made you start Wow Design?
An immense passion for branding and design coupled with an adrenaline rush to test the deep waters with the knowledge gathered over a decade of experience in the branding industry.
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