WOW Design is a independent strategic branding consultancy located in Mumbai. The journey started 6 years ago, by me as a founder in a 100sq ft room in my House along with Sai Prasad and Saswata being the co- founders. Currently I work with the team putting best of my sharp strategic insights and my eclectic design understanding into key strategic branding projects apart from focusing on growing the business for WOW Design. Mission is to bring WOW Design in the top 5 list of the most sought after branding houses in INDIA.
What made you start Wow Design?
An immense passion for branding and design coupled with an adrenaline rush to test the deep waters with the knowledge gathered over a decade of experience in the branding industry.
Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
The designers come from reputed art colleges like J.J school of Art, Raheja and Rachna Sansad and the communication professionals from Mudra Institute of communication .
Can you tell us the process of building a design language for a brand?
We follow a 4 pronged process for PROBE – PONDER – PLAN & PURGE as a basic process to approach any brand building project. Apart from this we have several modules in place for various aspects of branding and design.
How important is the focus on good design in Wow Design?
Good Design is a key focus in WOW Design off course but we strongly believe that a good design is that which not only looks good but empathizes with consumer needs and add value to the brand Image.
What does Wow Design do which sets it apart?
The approach towards any branding project that WOW Design takes is more of a brand custodian thus a creating and nurturing brands in all aspect that would lead to adding value to the brand in a long term.
Tell us something about Design in the Digital Era.
Design is seeing great evolution in the digital era, transcending boundaries of mediums making it more potent, dynamic and omni dimensional.
Were there any particular role models for you when you grew up?
Yes when I was growing up as graphic design student, my role models were Andy Warhol, Neville Brody, MIRO, Mallika Favre, LADY GAGA & MADONNA
Who was the most influential personality on your career in Brand Building?
My shift from Graphic Design to brand building happened when a couple of BIG FMCG branding projects were thrown at me by my boss then with utter confidence. That gave me an opportunity to meet and brainstorm with some bigwigs in the real time branding world likes of Godrej, ITC, HIENZ, FUTURE Brands. All those people who were heading the Mammoth tasks of launching and relaunching the brands have left an influence and lessons in my life.
Do you work with any advertising agencies? Or mostly directly with brand teams at clients’ side?
We work directly with the brand teams at the client’s side
What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
I think India is on the brink of transformation and people are getting appreciative of good design. More programmes and events need to be undertaken to bring about the understanding and raising the bar of design.
Any other Indian design firms that you admire?
I really admire Ray + Keshavan for the remarkable work that they are doing.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
It’s my sincere advice to all aspiring creative professionals to jump in this profession only if they are really ignited with a passion for Design. Also I keep telling my team of designers not to fall in love with their creations so much that they cease to come up with something fresh.
Mac or PC?
Whats your Twitter Handle?
I am fairly new on twitter & my id is: @deepti_brandbug