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Wow Captures the true essence of childhood in the launch of Hansaplast Junior

Case Study, Creative, one comment

What is Hansaplast?
Hansaplast is a healthcare brand of Beiersdorf, one of the leading skincare companies worldwide, situated in Hamburg, Germany. For more than 125 years, Beiersdorf, has gained experience and competence in wound care, more recently in the field of activity support and treatment of muscular pain as well, striving to improve wound healing and care for your skin ever since.

What is Wow Design?
WOW Design is a specialized strategic brand design company. In a span of 6 and half years, it has grown from a team of 3 members to a team of 40 members. The company focuses on its core services of Branding- Brand Strategy & Visual Brand Identity, Packaging Design, Retail Communication and Space Design.
WOW Design’s philosophy is to give solutions that are thoughtfully fresh.
We at WOW practice strategic methodology, which ensures that the solutions we give, add manifold value to the Brand image and ultimately meet the marketing objectives. This approach has enabled us to grow healthily with its service offerings in various sectors, FMCG being one of the key sectors of operation. In last six years, WOW Design has successfully partnered with a number of FMCG majors as Clients: ITC, AMUL, JK Helen Curtis, Cavin Kare, Biersdorf, BERGER Paints, PIRAMAL, Abbot , DABUR , PARLE , JYOTI Laboratories  etc.  The list of clients we have worked with is more than 60 and the number of brands we have imparted our WOW touch are over 100.
WOW design has been successful in implementing effective brand strategies in the NON – FMCG sectors in as well and has robust plans to extend its expertise into tapping the same in the coming years. Automotive, Education being the key focus areas. Having just crossed over couple of year from being a startup brand Company,
We understand how the startup environment growth is elemental in boosting the nation’s economy. We also understand that Branding plays significant role for startups. Hence WOW Design has planned to play a significant role in the startup eco-system, to partner with the startups in planning and implementing effective Branding Strategies.
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Vijit Gupta : Photography

Interviews, Photographersno comments

Vijit is a freelance photographer based in Bombay. He loves playing with light and has been learning from the best (Martin Prihoda). Is a fitness enthusiast (mainly basketball and cross fit). Briefly did a client servicing internship with Lowe Lintas just after college and realised that he had to jump onto the ‘other side’.
Why are you a photographer?
Because photography allows me to express, travel, meet new people everyday, learn new things and have new experiences.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
After my stint at Lintas for about 20 months, I moved back home (Ahmedabad) to figure out what to do with life and picked up my dad’s old Pentax Mesuper and started shooting randomly trying to make use of whatever time i was wasting. It really got my attention and i quickly enrolled myself into a basic workshop at NID Ahmedabad. After meddling around with the camera for a few months i contacted my old friends at the agency and hustled an assisting job for Martin Prihoda. That was it.

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Design most often, is not considered a business. 

Guest Articlesno comments

Tanya Khanna is the Director and Founder at Epistle Communications. Epistle is a communication consultancy providing bespoke, strategic consul ng services for architecture, design, planning and allied disciplines.

Someone has famously said that architecture is a great profession and a terrible business. In today’s globalised world, markets are in constant motion and new business can be generated from multiple means. Traditionally, most Indian designers and design practices steer away from communication activities that aid in generating business not recognizing that the success of a firm can simply be hinged on design communication. As designers, we are all inherently trained to let our work speak for itself; however, stuck in the everyday rut and ensuring the deliverance of good design, often we do not tap into our business strengths and lead them to a path of success.

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Hari Kumar : Illustrations and Graphic Design

Graphic Designer, Illustration, Interviewsone comment

Hari Kumar graduated from Srishti Institute of Art, Design and Technology, Bangalore. He has a passion for illustration amd graphic design. He enjoys illustrating for children and creating his own characters and environments.He also loves playing competitive video games with his friends and eventually wants to create concept art for the entertainment industry. He is most happy while reading comic books.
Why are you a Illustrator?
My interest in illustration was sparked when I was in school and read a comic book for the first time. Since then I knew I wanted to be in a creative field later in my life. I began drawing characters from comic books and cartoons, and soon began creating characters from my imagination. During my college years, I worked on my own style. I got the chance to illustrate storybooks for children, and really hone my illustration skills.

Did you attend school for fine art or design?
I went to Srishti Institute of Art, Design and Technology and studied Visual Communication.

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How we pushed up ‘Lead Conversion Rate’ at Langoor by 35%

Digital, Guest Articlesone comment

By Avinash MB, Digital Marketing Leader| Ex-entrepreneur| Product Marketer| Growth Hacker | Content Marketer at Langoor Digital.

One of the challenges we faced in the beginning of the year 2016 was a big drop in quantity and quality of inbound leads which were generated at Langoor. This is a seasonal behaviour where business leads dry out during Dec-Jan due to the holiday season setting in. We decided to run some interesting experiments to see if we can improve our conversion rates for leads during this lean phase of the year.
Quantity of people visiting
Having already pinned down the ‘Digital Agency’ keyword on Google Local as well as organic listing, we knew that the quantity of people visiting our website is a function of market demand. It had dipped due to seasonality so we decided to improve the number of leads by focusing on improving conversions. The aim was to get the same number of leads with lesser number of visitors to the Langoor website.

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Creative Knot : An Illustration Company

Illustration, Interviewsno comments

Creative Knot is a 10 year old and well-known and recognized illustration company in India. It was founded by a creative and professional team of experienced illustrators.

Their expertise: children’s books, animal drawings, doddles, caricatures, book covers, coloring books, character design, storyboards, sketches, game and logo illustrations etc.

Did you attend school for fine art or design?
Yes, we are from the art collage of “Academy of Fine Arts” in Kolkata.
You have a distinct style of illustration. How long did it take you to develop your style?
We take an average of two days to develop an illustration.

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Travel Sketches Calendar 2013 by Doo Creative

Creativeno comments

Poster campaign developed to promote the limited-edition Travel Sketches Calendar 2013, as there was a huge buzz, speculation, rumours about the Mayan Calendar ending in 2012.

Advertising Agency: Doo Creative
Art Director: T V Prasad
Copywriter: Viswaprasad Raju
Illustrator: Viswaprasad Raju

Poster 2

 

 

Deval Maniar : Graphic Designer

Creative, Graphic Designer, no comments

Deval Maniar was born in Gujarat. He has a Bachelors of Commerce and Diploma in Visual Communication from Srishti School of Design, Art & Technology. He grew up in a small city called Bhavnagar, and design was an alien word for him and his family. He heard the term design when he first moved to Ahmedabad. Later decided to join Srishti. Now he has worked on diverse projects from Branding, Publication Design, Illustrations, UI Design, & Packaging. He personally likes to experiment with type and wants to explore this area of design.

Why are you a Graphic Designer
For me, Graphic design is not just design for me it is visual art combining both traditional and contemporary styles. I like my work should tell a story of some kind.

Did you attend school for fine art or design?
I attended school to learn visual communication.

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