Discover the very best in creativity at India’s biggest creativity event – MAKE IT Everywhere on 30 June at The Lalit Hotel
Register to join and learn how Adobe Creative Cloud delivers on our vision of a creativity platform that allows you to work seamlessly across desktop and mobile devices. See how you can ideate with our companion mobile apps and learn how they link with our desktop apps, via creative sync.
You will also get a chance to meet Adobe Evangelists Paul Burnett & Karl Soule and also hear from fellow industry professionals & creative visionaries – Kunel Gaur – Cofounder Animal, Design agency and Debashis Das, post production consultant & understand what inspires them to create their best work.
Rationale: There are various health issues faced by diet-conscious and over-weight people. They have to take extra-care when eating food, be it cholesterol, fats or carbs. Some oils are not healthy and can damage veins by creating blockages. With Evoo Olive Oil all your hurdles concerned with eating food are taken care of, because it’s light and fat-free adding to the health-quotient of your food!
The Designery is a ‘Graphic Label’ turned into a fresh new multi-disciplinary design studio based in Mumbai. We specialize in innovative design and visual communication. Out-of-the-box design thinking, Fresh perspective & a killer graphic style that has come to being loved over the years are what make The Designery. We love taking on the role of a ‘story-teller’ while we weave creative brand stories from which stems our highly design-led work belonging to various design verticals, such as branding, editorial, illustration, surface design & our line of exclusive products belonging to the home, lifestyle & fashion space.
What made you start The Designery?
The Designery –the label came into conception in 2012. The Studio with its various verticals was what the label evolved and matured into very recently. Back in 2012 The Designery was primarily a product driven label.
As a freelance Graphic Designer my core expertise was always branding and design for print that were honed and refined while working at various design studios in London and Mumbai, but starting The Designery was what gave me a whole new dimension as an artist.
Design is a wonderful world to tap into if you’re all about ‘looking at things differently’. It gives you the power to make the world see things the way you see them and make them go ‘wow’!
I wanted to explore, experiment and push conventional design standards without being bound to a creative brief that usually comes with studio driven work. I wanted to establish an irreverent graphic style that I would be known for, something that is exclusive to me and what I do and so I took some time off from my job as a Graphic Designer.
We did a whole collection of home décor pieces, which were themed with light and Time that were inspired by glass and typography & exhibited them at various exhibits around the city. And every time someone picked up the piece I created and went ‘that’s amazing!’ gave me an adrenaline rush that I had never experienced before and this is when The Designery was born.
As the leading beauty, cosmetics retailer in the country, Super-Pharm Israel is proud to announce the launch of its YouTube “Beauty Academy”.
An academy which will mold and instruct Israel’s next generation of beauty vloggers.
Like in other parts of the world, online video searches for beauty& cosmetic reviews and tutorials has reached gargantuan proportions.
To date in Israel there are: – over 3.5 million monthly beauty related searches – over 1 million monthly make-up & cosmetic searches – with 35% of those searches being carried out on YouTube
At the forefront of this trend lie the YouTubers. People like Zoella and our local Ashley Waxman Bakshi who attract a vast following of people who actively search for and engage with their posts. Therefore, in order to ascertain Super-Pharm’s leadership also in the digital realm, we decided to create an opportunity for young beauty conscious women to follow their passion and build a career for themselves doing what they love most.
So Super-Pharm’ launched a search for Israel’s next big “Beauter”:
20 candidates have been selected so far to attend the Academy which will open its door on May 16th.
The academy which is based on a month-long series of biweekly workshops held in conjunction with YouTube, will teach the contestants the ins and out of beauty video blogging:
From video self-presentation and video editing techniques, to journalism and social media skills.
Amish Sabharwal, one of the lost children of the bridge generation has desperately tried to do nothing and everything at once and ended up in Advertising. He believes in happily ever after (Not be confused with Happy Endings) and would like to be a celebrated work in progress.
If a Schizo was to yank pages out of random books about music, fiction, Chess, TV, beat poetry, theatre, cinema, voice performance, dance and stick them hastily into a hardbound cover in no particular order, he would get a piece of work called ‘The life and whims of Amish Sabharwal’. And it might read out like a rant.
Why are you into Advertising?
I wanted two things in life, a fairy tale romance (which has nothing to do with advertising) and a job I would love going to every single morning. Advertising has been a book shelf for a disjointed work like me. And I love the hunt. Nothing like pumping distracted and cynical minds with magic lead. (more…)
Advertising Agency: Hakuhodo Percept, New Delhi, India
Creative Directors: Elvis Sequeira, Sabuj Sengupta
Art Director: Niloy Som
Additional credits: Atul Kumar
Advertised brand: Allianz
Advert title(s): Travel Insurance
Translation of headline to English: Travel Insurance
Advertising Agency : Miami Ad School, Miami, USA
Art Director: Carlos García
Copywriter: Felipe Molina
Illustrator: Carlos García
Kruti Saraiya is a graphic designer/ typographer based in Mumbai. The focus of her practice has been to allow for a contemporary Indian design narrative to emerge to fill the gap between mtv kitsch and traditional Indian crafts.
As a typographer, she sees her role in infusing context into letters and bringing the written word alive. Her strengths lie in working with scripts of Indian languages to create an equal space for them alongside English in urban India. Her commercial and experimental work celebrates the Indian aesthetic in a fusion of east and west. ‘The key’, she says, ‘is to change our mindset from an either-or to an AND.’
Besides this her portfolio includes branding, packaging, editorial and web design across verticals. She has been a speaker at the Indian Design Forum – IDF 2013 and a part of the core team to set up Design Museum Dharavi (2016). Her work has also been published in International design magazines like Creative Review (UK) & Visible Language (USA). She has exhibited in a group show ‘Pushpa Patha: The Flower Trail’ in gallery BMB, Mumbai.
She graduated from the London School of Printing. She has worked with Rabia Gupta Designs, Mumbai and taught at Srishti School of Art, Design and Technology, Bengaluru for several years.
She currently has an independent practice and teaches in the Visual Communication Department at the Indian School of Design and Innovation (ISDI) and Ecole Intuit.
Why are you a Graphic Designer?
I actually identify more with being called a typographer – I love words. I’m super excited by words of all languages – what they mean, how they sound and especially how they look.It is an immensely satisfying feeling waking up each day and infusing context in to the words. (more…)
We at Adobe are undertaking a survey into the importance of creativity across the Asia Pacific region. We understand that creativity and innovation in any organization are vital to its successful performance. For creative professionals like yourself, this means a constant pressure to step outside of traditional roles, update your skills at a rapid rate and deliver creative content faster and into multiple new mediums.
The crux of this study is to understand how you as a creative professional are responding to the pace and nature of this change. How is technology and mobile transforming the face of creativity? How critical is creative thinking to your business? What motivates you as a creative?
Your insights are extremely valuable to us. This survey will take 10 minutes of your time to complete. Additionally, we will be happy to share the survey finding with you at the completion of the study. Start the survey!
