Super-Pharm Israel Beauty Academy

As the leading beauty, cosmetics retailer in the country, Super-Pharm Israel is proud to announce the launch of its YouTube “Beauty Academy”.

An academy which will mold and instruct Israel’s next generation of beauty vloggers.

Like in other parts of the world, online video searches for beauty& cosmetic reviews and tutorials has reached gargantuan proportions.

To date in Israel there are:
– over 3.5 million monthly beauty related searches
– over 1 million monthly make-up & cosmetic searches
– with 35% of those searches being carried out on YouTube

At the forefront of this trend lie the YouTubers. People like Zoella and our local Ashley Waxman Bakshi who attract a vast following of people who actively search for and engage with their posts. Therefore, in order to ascertain Super-Pharm’s leadership also in the digital realm, we decided to create an opportunity for young beauty conscious women to follow their passion and build a career for themselves doing what they love most.

So Super-Pharm’ launched a search for Israel’s next big “Beauter”:

20 candidates have been selected so far to attend the Academy which will open its door on May 16th.

The academy which is based on a month-long series of biweekly workshops held in conjunction with YouTube, will teach the contestants the ins and out of beauty video blogging:

From video self-presentation and video editing techniques, to journalism and social media skills.

It’s bound to get interesting, so stay tuned!

Links:

Super-Pharm “Beauty Academy”:


Super-Pharm “Beauty Academy” making of :

“Beauty Academy” website is here.

Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
Creative Director: Idan Levy
Digital Creative Director: Maayan Dar
Digital Copywriter: Liron Cohen     
Art Director & Craft Artist: Carmel Gilan
Digital Creative Director: Maayan Dar
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Idit Zukerman & Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Tal Glantz & Shiran Rachamim
VP Strategy: Shai Nissenboim
Planning Supervisor: Roni Arison
Planning: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Adoni (Udi Efrat)
Director and post-animator: Oren Meyuchas
Advising Director: Ram Baruch

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