The Designery is a ‘Graphic Label’ turned into a fresh new multi-disciplinary design studio based in Mumbai. We specialize in innovative design and visual communication. Out-of-the-box design thinking, Fresh perspective & a killer graphic style that has come to being loved over the years are what make The Designery. We love taking on the role of a ‘story-teller’ while we weave creative brand stories from which stems our highly design-led work belonging to various design verticals, such as branding, editorial, illustration, surface design & our line of exclusive products belonging to the home, lifestyle & fashion space.
What made you start The Designery?
The Designery –the label came into conception in 2012. The Studio with its various verticals was what the label evolved and matured into very recently. Back in 2012 The Designery was primarily a product driven label.
As a freelance Graphic Designer my core expertise was always branding and design for print that were honed and refined while working at various design studios in London and Mumbai, but starting The Designery was what gave me a whole new dimension as an artist.
Design is a wonderful world to tap into if you’re all about ‘looking at things differently’. It gives you the power to make the world see things the way you see them and make them go ‘wow’!
I wanted to explore, experiment and push conventional design standards without being bound to a creative brief that usually comes with studio driven work. I wanted to establish an irreverent graphic style that I would be known for, something that is exclusive to me and what I do and so I took some time off from my job as a Graphic Designer.
We did a whole collection of home décor pieces, which were themed with light and Time that were inspired by glass and typography & exhibited them at various exhibits around the city. And every time someone picked up the piece I created and went ‘that’s amazing!’ gave me an adrenaline rush that I had never experienced before and this is when The Designery was born.