Joao Magalhaes

NARS Cosmetics (Spec) by Miami Ad School

Advertised brand: NARS Cosmetics
Advert title(s): ‘So simple, it’s significant’ by NARS Cosmetics
Headline and copy text (in English): So simple, it’s significant.

Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Anais Benoudiz
Copywriter: Brenda Fernandez
Photographer: Anais Benoudiz

Synopsis:
NARS Luminous Weightless Foundation, so simple, it’s significant, print campaign offers a captivating visual of the flawless natural-looking coverage that this breakthrough formula offers.

Mac Cosmetics spec work by Miami Ad School

Advertised brand: MAC Cosmetics
Advert title(s): ‘Color is your runway’ by MAC Cosmetics
Headline and copy text (in English): Color is your runway.

Advertising Agency: Miami Ad School
Art Director: Joao Magalhaes
Art Director: Anais Benoudiz
Copywriter: Brenda Fernandez
Photographer: Anais Benoudiz
Synopsis:
Women are instructed by society to be modest and delicate. Everything they do must be done so in moderation. Mac’s 3D Glitter, Color is your runway, print campaign breaks the chains of constraint women feel in their everyday to unleash the limitless potential of female creativity. The different shades of pigments coupled with illumination invites women to realize the depths of color they’ve yet to explore, and how this can become the key to unlocking their true self.