Advert title: True Country Icon
Advertising School: Miami Ad School, Miami, USA
Art Director: Ksenia Gaman
Copywriter: Brenda Fernandez
Description: Dixie Cup’s “True Country Icon” aims to take back the spotlight from Red Solo Cup, and restore its rightful place as the #1 disposable cup brand for Country Music lovers. By hijacking Country’s most-recognizable symbol: the Spotify genre icon, and replacing it with a Country legend: the Dixie Cup logo, we’ll remind Country aficionados of our 100-year influence on Country Music history. Not to mention, we also have an epic playlist that highlights the 24 times our brand has been mixed up with Country.