Advertised brand: Nike
Advert title: Run
Translation to English: NA
Advertising Agency: Pipe Bomb Advertising, Bengaluru, India
Creative head: Moulish Vishnu
Copywriter : Moulish Vishnu
admin
McKinsey : Spec Work By Miami Ad School
Brand Name: McKinsey: The Case For Her
Campaign Title: #TheUnholyGoddess
Media Type: Ambient / Outdoor
Industries: Public interest, NGO
Synopsis:
In India, people worship many goddesses, and also consider women goddesses. But still, women aren’t allowed to enter temples when menstruating, because they’re considered “impure”. #TheUnholyGoddess is an activation that showcases idols of Indian goddesses outside their own temples. Through this activation we shed light on the myth, to promote menstrual education in a society that truly needs it.
Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe, Saloni Mittal
Dove Men+Care : Spec Work from Miami Ad School
Brand Name: Dove Men+Care
Campaign Title: The Non-tradable Bond
Media Type: Experiential / Outdoor
Description:Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave. But they forget about what they would miss out on, at home. How could Dove Men+Care change this?
So, we executed a stunt at the New York Stock Exchange, a marketplace dominated by men. We took over the screens at NYSE showing moments of babies to new fathers working there. The campaign pushes fathers to invest more time in the bond they share with their new born.
Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe
#EqualPockets by DDB Berlin
Brand Name: Kings of Indigo
Campaign Title: #EqualPockets
Media Type: Integrated
Industries: Fashion
Synopsis:
DDB Berlin turns denim into a symbol for equal pay by creating the first women’s jeans collection with pockets equally as deep as men’s.
Credits:
Client: KINGS OF INDIGO:
Founder: Tony Tonnaer
Managing Director: Elisabeth Verheijen
Communication: Ana Vujanić
Illustration: Salimah Gablan
Agency: DDB BERLIN
Chief Creative Officer: Dennis May
Managing Directors Creative: Jan Harbeck, David Mously
Creative Director: Patrik Lenhart
Senior Art Director: Marco Lemcke
Copywriter: Maximilian Müller
Art Directors: Alice Rotelli, Sirena Grace Martinelli
Junior Creative: Hitarthy Shah, Rohit Wani, Vaishnavi Rai
Chivas Regal : By Independent Creatives
Brand Name: Chivas Regal
Campaign Title: The Rarest Chivas
Media Type: Digital
Industries: Alcoholic Drink
Synopsis:
Chivas Regal wants to continue building on its legacy while being relevant to the next generation of hustlers. So, we made the only whiskey that grows in value after you buy it. We converted a barrel of our whiskey into an NFT, called ‘Chivas One’. Whoever purchases the NFT gets to decide how long they want to age the whiskey barrel. As the whiskey ages, the price of the NFT appreciates too.
Credits:
Art Director – Hitarthy Shah
Copywriter – Rohit Wani
Sriram Iyer : In a Chat With An Agency Creative
A little about yourself:
Now this where I fumble. Mostly because I don’t know how one answers this question. But I’ll give it a shot nonetheless.
I’ve been in advertising for over 10 years now. I’ve been fortunate to have worked with some wonderful people. The industry has also given me great friends, introduced me to certain substances (no, not that kind), made me gain weight, made me lose temper but also helped me find myself.
Why are you into Advertising?
I got into the industry because I thought I was good enough to be a part of it. I am still here because it continues to be fun, even though it’s equally challenging.
Titan Smart by 22feet Tribal WW, Bengaluru
Agency: 22feet Tribal WW, Bangalore
Client: Titan India
Product: Titan Smart Watch
Creative Team:
National Creative Director: Debashish Ghosh
Group Creative Director: Janardhan Natrajan
Creative Director: Balamurugan Subramaniam/ Debdatta Bajpai
Group Creative Partner: Tejas phansekar
Associate Creative Partner: Simran Aneja
Creative Partner: Arjun Raj
Associate Creative Partner: Bhavna Rao
Sr. VP & Branch Head South: Ken Sekhar
Client Solution Head: Jayson Cherion
Client Solution Director: Neha Shaw
Production House: The Bombay Ducks
Darshan Barot
Director: Rhitam Das
Jatin Sangwan : In Conversation With A Sr Copywriter
Jatin is a Senior Copywriter at FCB Ulka. He is the kind of guy who drinks Frooti (or Maaza, never Slice) while everyone is chugging down beers. Bike riding, playing football, and reading true crime are his favourite hobbies. After herding some blue and brass elephants to his cabinet and a few Effies, he is hungry for some international stuff. When not working, he’s annoying his team by telling them bad jokes (and laughing at them). Also, super cute.
Why are you into Advertising?
I love thinking up new things. Not just ads. Jokes, movie plots, products that I will never invent. And advertising is the only place that lets me do this, every day. Plus, you can work in pyjamas and sleep on the job (more often than I’d like to admit).
Did you attend school for fine art or design or Communications?
Nope.
Were there any particular role models for you when you grew up?
I did not get to decide my role models. My parents did that for me and was often a colleague’s son or daughter.
Rajesh Sinha: In Conversation With A Creative Director
Rajesh is currently working at Innocean Worldwide, NCR, as a Creative Director. He is a very affable person. He has a mass market sensibility and thinks from his heart. He loves to come up with visual ideas as much as crafting good lines. He believes that the greatest advertising insight is the fact that people just love a good story.
Why are you into Advertising?
I was in Chennai, doing an engineering course. It was really boring. I used to read lots of magazines those days. Once I read about advertising in ‘Competition Success Review’ in their regular section called ‘Fast Track Careers’. That got me interested. I also did a small course in advertising from The British Institute. Then I applied at a few agencies and joined Equations, a small agency in Chennai.
Did you attend school for fine art or design or Communications?
I did a diploma in advertising from The British Institute and BBA from University of Madras.
Tell us about your Awards? How has that impacted your career? Do clients listen to you more?
I have not been a big believer in awards. But I do think it helps in advancing ones career. I have been featured in Lurzer’s Archive a couple of times and recently won a bronze in MTV Buzz In Content Awards, 2021 for Sony Alpha cameras.
Reshu Singh : Illustration
Reshu Singh is an independent illustrator and visual artist, with work rooted in drawing, mark-making and storytelling. She has a keen interest in graphic narrative, moving and still image, interaction of art, science, culture and environment. Her comics have been published in anthologies by Zubaan Books (India), mairisch Verlag (Germany) and Ad Astra Comix (USA). In 2016, her comics work was recognised to be among 100 pioneering female comic artists around the world and was exhibited at House of Illustration, London, in an exhibition curated by Paul Gravett and Olivia Ahmed.
Why are you an Illustrator?
I have always loved drawing, and being an illustrator lets me make a living doing that.
Did you attend school for fine art or design?
I attended College of Art, New Delhi and studied Applied Art there which included graphic design, illustration and advertising.
You have a distinct style of illustration. How long did it take you to develop your style?
It has been evolving since the beginning. I have always enjoyed working with brush and ink. I think drawing a lot over time has helped me shape my voice.
Were there any particular role models for you when you grew up?
I think my role model was my grandmother, always a strong woman who I looked up to.