E-waste affects the Indian ecology adversely. Chemicals and fumes from old dumped electronic waste affect birds and animals around the country. This campaign addresses the issue directly using an Indian folk art form. The call for action asks people to call Croma Electronics, who would collect old E-waste from doorsteps and would recycle them responsibly.
Advertising Agency: SoS Ideas, Kolkata, India
Creative Director: Souvik Misra, Soubhik Payra
Copywriter: Uttaran Chaudhuri
Art Director: Siddhartha Sankar Ray
Illustrator: Tiyasa Das