Advertising Agency: Out of the box, New Delhi, India
Executive Creative Director: Viral Pandya
Art Directors: Viral Pandya, Guneet Pandya
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya
Illustrator: Bombay Duck Design
Digital /Typography: Viral Pandya, Ajay Yadav, Arvind Yadav, Sunil Singh, Komal Tondan, Monti Ji
Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrators: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar
Advertising Agency: D&H Blurb, New Delhi, India
Chief Creative Officer: Abhinav Dhar
Creative Director / Art director: Swami Anand Tirth
Creative Director / Copywriter: Vaybhav Singh
Post productions: Amit Jha, OneLab
Photographer: AJ Raina
Account manager: Anju Barasia
Advertising Agency: Ogilvy & Mather, New Delhi, India
Executive Creative Director: Ajay Gahlaut
Creative Directors: Mayur Hola, Gaurav Nautiyal
Art Director: Sudeepa Ghosh
Copywriter: Mayur Hola
Photographer: Pradeep Dasgupta
Food Stylists: Indranie Dasgupta, Sudeepa Ghosh
Sanjeev Jasani, Vice President, OgilvyOne, New Delhi writes.
Words, words, words – the power of language is something we focus on with customers everyday, but nowhere can it have more impact than with teenagers and tweens. Harnessing the power of language for today’s multi-tasking, tech-savvy youth is the first step in effectively communicating and building loyalty among them.
To truly connect with kids – to form and keep a meaningful dialogue that will help win their hearts and minds – you must learn to have a conversation. On their terms. In their language. In fact, according to teen marketing experts “Teens identify best with someone who speaks their language, dresses like them and understands their human condition.”
(more…)
Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.
Alcohol is a restricted category where advertising is not permitted. How do you then get consumers to sample single malt and then spread the word. How will the typical surrogate advertising model work here?
In a first of its kind event, over two hours across India, Canada, the US, Taiwan, Sweden, Denmark, Russia and Britain a quirky get-together was held. Whiskey experts, bloggers all, were on twitter for a single malt nosing and tasting session to choose a ‘special 2010 edition’ single malt. Virtual tasting? Not quite.
Sanjeev Jasani, VP, OgilvyOne, New Delhi writes in.
A lot of my clients have been recently talking to me about Social Media Strategy and it’s the most talked about topic over the last one year. Here is a very interesting video that walks you through the entire journey of setting up a social media strategy. It’s interesting and uses real life examples.
In future, I’ll try and post some more specific examples of Social Media Strategy that we have successfully implemented for some of our clients.
Watch this space closely and till then enjoy the video.
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Continuing with our series on Digital Marketing with Sanjeev Jasani, VP, Ogilvy One, New Delhi
The digital market has almost exploded in India. Millions of choices exist for consumers today and the average youth practically lives online. Companies like Google, Twitter and of course our favorite Facebook has changed the way we consumer media today. Social is the new Buzz word today.
Some figures relevant from India’s point of view: Google receives over 85% search queries out of all search queries, avg. no. of people spend over 400 mins on Google’s network, people spend an average of 4 hrs. a week on facebook and over 0.5 million people are accessing facebook on their mobiles. These could be surprising and shocking figures for any online brand, particularly Yahoo! which started loosing its market to these brands despite having the first mover advantage in India.
An ad that kills insects just like the product it advertises.
Advertising Agency: Euro RSCG Advertising, Gurgaon, India
Creative Director: Satbir Singh
Art Directors: Kamal Bhatnagar, Neha Sidhra
Copywriters: Kamal Bhatnagar, Abhishek Chaswal
Photographers: Kamal Bhatnagar, Ajit Singh Padam
