Mother’s Pride

Advertising Agency: Out of the box, New Delhi, India
Executive Creative Director: Viral Pandya
Art Directors: Viral Pandya, Guneet Pandya
Copywriters: Viral Pandya, Sabu Paul, Guneet Pandya
Illustrator: Bombay Duck Design
Digital /Typography: Viral Pandya, Ajay Yadav, Arvind Yadav, Sunil Singh, Komal Tondan, Monti Ji


2 thoughts on “Mother’s Pride

  1. saumya says:

    stunning art. looks too good to be true….

  2. MOTHER'S PRIDE : MONEY MAKER CHEATS N FRAUDS says:

    Fraud In the name of Baby Show from MOTHER’S pride schools
    Hi All,

    Let me start the story which simply portrays the fraud happened in Mother’s Pride in the
    name of Baby show.(business centre in the name of school)

    One fine morning we got a sealed plamphlet from mother’s pride school inviting us, dont know
    first of all from where we took our phone number and address for this fraud.my wife said
    that she wants our baby to take part in the Baby Show which is going to be held in Mother’s
    Pride Campus on 13th March’2011.first they asked for money to be as a registration fee to
    be submitted before 13th march .which i submitted at their rajouri garden branch j9/25 their
    ph numbers: 7838653107 / 7838653116.On Sunday afternoon we reached Mother’s Pride
    Campus at rajouri garden to be a part of the baby show but to my sheer surprise i found a
    different story altogether.
    Here is the story goes…
    First of all, i was shocked when i saw the kind of event it was.I had seen many baby shows in
    my life so far, but this was very much different from those.firstly we waited for an hr
    because they were calling by token numbers provided to the parents for each kid.firstly they
    asked us to fill pre admission form and that was a compulsion, next stage we were
    transferred to the principal room , principal played with our kid for 5mins and talked very
    very impressive about our child.( oh my God ur child’s so active very beautiful and blah blah
    isko mother’s pride mein daalo zindagi ban jayegi) but then she came to the point and then
    where we felt just kidnapped (me my child n wife) principal just insisting and presurrizing us
    to take the admission to the school , we said child is jus 6 months old. she said pay now n get
    admission after 2yrs at nominal rates of yearly charges around 37000 and monthly
    1600+200.after much arguing and deeply shocked we said we dont want to admit our child
    now.There was a doctor on the venue who simply measured the weight of the babies.There
    were more than 50 babies and their parents who came to the venue with a wish that their
    babies will get some prizes which was mentioned in brouchers and all the advertising.Those
    things were simply misleading information and fraudulent too in nature.The Mother’s Pride
    authorities were busy making people fool out of this.Their only motto is to build their
    customer base and advertising for their school.no water provided even to the parents and
    when we asked for the prize declaration they said we will tell tommorow.tommorow never
    came.we inquired at rajouri garden branch delhi and they said it’ll come after an hr..i called
    after 2 hrs and they said it will come after 30 min. and after 1 hr i called up again and the
    voice from other said sorry ur child’s not selected , after that i tried to call them again but
    alas they didnt picked up the phone because they knew they are cheating the parents.
    how come its so when the doctor was got impressed the principal got impressed and even
    other parents from our child and there’s no prize 🙂 its all gimmicks and marketing stunt,
    nothing was transparent.for which innocent parents suffered monetarily as well as spent the
    most precious time.if not then why not the results declared at the venue itself? and why they
    talked about the kids less and admission more?they dont know through this fraud they are
    getting negative advertising.
    Now my point of concern is why did they mislead people in such a way, on top of this, its all
    about harassment of babies and their parents who managed their time and money for this so
    called noble event.
    It’s my urge to the Gov.Of India , as a citizen of my motherland to eradicate these sort of
    corruption and fraud which is happening in public in broad daylight.
    rest all the parents and even kids would have given badua’s(cursed) to the owners of the mother’s pride school.for money they are doing this wrong.

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