Creative

Creatives from around the world.

No Lockdown For Education : MonkeyWrench, Kolkata

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The crisis of Covid-19 has brought the world to a standstill. The hustle and bustle of our lives and the clockwork of the giant corporate world and various consumer industries have come to a grave pause. While we are safe indoors, our bankers, scientists, policemen and scientists have been fighting at the frontline to keep us safe. And to prepare the future for an even stronger fight, our teachers have been quietly sitting indoors and teaching online every single day to mould the future set of bankers, scientists, policemen and change-makers. From the blackboard to the laptop, from picking up chalk to picking up video classes – the world may be under a lockdown but the mind is free – and our teachers globally have been imparting knowledge with courage through every technological way possible. We salute our frontline warriors in the education sector for continuing to fuel hope and shape a stronger world.

CREDITS:

Agency: Monkey Wrench Communications
Creative Director : Ashis Mridha
Associate Creative Director : Madhura Chakravarty
Client Servicing Head : Kusumanjan Banerjee
Illustrator: Santanu Mitra
Animation & Edit : Soumitra Sengupta
Copywriter: Madhura Chakravarty
Graphics : Anubhav Mridha, Soumitra Sengupta
Supervision & edit : Arijit Seth
Music : Arijit Chakraborty
Voiceover: Debarjo Banerjee, Debalina Chakraborty

Wherever. Together. Student Spec Work

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Kindly note that this is STUDENT SPEC WORK and has not been commissioned by the brand. It was created for the One Show Young Ones awards.

Advertised brand: The North Face
Advert title: Wherever. Together.
Advertising School: Miami Ad School, Mumbai, India + Miami Ad School, Mexico City, Mexico
Art Directors: Xavi Ocaña, Catarina Barcala Gosende
Copywriter: Palak Kapadia
Synopsis: There are women all around the world who spend their days outdoors – often traversing over uneven and steep terrain – who we don’t conventionally consider explorers. To the next generation of explorers, what could be more inspiring? We identify women in developing countries who champion causes such as education, entrepreneurship and empowerment. Collaborating with the popular fitness tracking app Strava, their daily walking route is mapped and mirrored all over the world. When women run, hike or cycle along these special routes, we turn their miles into contributions. Bringing sisterhood to the outdoors, we dare to lead the world forward through exploration.

#GoViralToStopTheVirus

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#GoViralToStopTheVirus is a collaborative effort by artists around the world to battle the atmosphere of depression and fear in the world through positive artistic posts in social media.
The brief given to the artists was, they had to use the shape of COVID 19 and give it a positive twist. The challenge is they can’t show the virus negatively. It can’t be shown as a weapon,
a bomb or a round blade. It has to be shown in a positive light, to spread a positive message.
The shape of the virus that spreads dread and anxiety, has to be used as a symbol to spread hope and positivity.

These are the Posters I created,
Art: Arup Pramanik
Copy: Vibhav Sharma

ProQuizzin League Film by YUWEUS, Kolkata

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Attached is a homemade digital film created by YUWEUS to promote the online leg of the first every Quiz Sports League – the ProQuizzin League. In the future, the league will have its on-ground legs (in format like the IPLs) once the world normalizes. For now, people can enjoy the quizzing battle between 6 cities online on Youtube.
Film Credits:Title: PROQUIZZIN LEAGUE FILM BY YUWEUS, KOLKATA
Client: ProQuizzin League
Agency: YUWEUS, Kolkata, India
Story & Script: Sanjeev Dassani
Shoot & Edit: Aanton Mookherjee
The film is totally homemade. No humans were harmed in the making of the film.

We Didn’t Start The Fire : Miami Ad School, SFO

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Title: We Didn’t Start The Fire
School: Miami Ad School San Francisco
Art Director: Willow Ennen
Copywriter: Hatem El Akad and Josh Peterson

Description:

Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t.

Sustainability needs to taste good.

Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from.

But Adnams is only one company pursuing sustainability.

What happens when other companies aren’t sustainable?

Rising tides, lakes of fire…

In other words? The apocalypse.

Link:

#GoViralToStopTheVirus

Creativeno comments

#GoViralToStopTheVirus is a collaborative effort by artists around the world to battle the atmosphere of depression and fear in the world through positive artistic posts in social media. The brief given to the artists was, they had to use the shape of COVID 19 and give it a positive twist. The challenge is they can’t show the virus negatively. It can’t be shown as a weapon, a bomb or a round blade. It has to be shown in a positive light, to spread a positive message. The shape of the virus that spreads dread and anxiety, has to be used as a symbol to spread hope and positivity.

Biswarup Nath
SoS Ideas
Creative Director

#GoViralToStopTheVirus Poster
#GoViralToStopTheVirus Poster
#GoViralToStopTheVirus Poster
#GoViralToStopTheVirus Poster
#GoViralToStopTheVirus Poster
Mazda Spotify

BBR Saatchi & Saatchi and Mazda present: Your Getaway Car

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Mazda x Spotify set you up for some badly needed peace and quiet and uplifting tunes

We’re all feeling the effects of the Covid-19 pandemic. Whether it’s worrying about our health, juggling between looking after the kids and working from home or simply the stress that comes from being cooped up all together 24/7 with no privacy – this crisis is definitely taking its toll. So Mazda thought it would give you a little ‘Me Time’.

For many the car is the one place they can get a little respite and privacy. In regular times it’s their private sanctum –and now even more so. That’s why teaming up with Spotify, Mazda decided to create and curate a few playlists (only 10 minutes long each – so you won’t get into trouble with the misses) that are bound to lift your spirits. Whether you’re looking for an energizing ‘Pick Me Up’, ‘Zen Me Out’, or ‘G-d Give Me Strength’ effect – Mazda has the perfect playlist lined up for you.

Credits:
Agency Credits: BBR Saatchi & Saatchi Israel
Client: Mazda – Delek Motors
CEO: Ben Muskal
CCO: Yaron Perel
Creative VP: Lior Meiri
Creative Director: Ori Hasson
Creative Team : Lika Mishne, Noam Nizrad, Itamar Paradny
Agency producer: Iris Yisraeli
VP Client Services: Aviv Benzikri
Account Supervisor: Moran Herscovich
Account Manager: Lilia Zigelboim, Alex Gurfinkel
Marcom: Eva Hasson

Panic Aid : Miami Ad School, SFO

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Title: Panic Aid
School: Miami Ad School San Francisco, Hamburg, Berlin and New York
Art Director: Abdo Soliman
Copywriter: Hatem El Akad, Ahmed “Reef” Radwan, and Refaat Rico

Description:

People who suffer from panic attacks are too embarrassed to ask for help when they go through one. They also constantly think that the panic attack is a heart attack and they are about to die. So Apple Watch decided to innovate in order to alleviate the social and personal stress of panic attack patients.

Link:

Ganpati Festival Decoration Awards Ad by Ascend Adcom, Mumbai

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During the Ganesha Festival in Mumbai, people erect decorative arches or ‘Makhars’ at home to celebrate the arrival of the Lord. Maharashtra Dinmaan, the local Marathi language daily distributes awards to the best decoration during this period. This advertisement was meant to encourage people to register for the awards. The visual of crepe paper roll with a curled end graphically depicts the elephant head of Lord Ganesha. Crepe paper is a common material used in these decorations which instantly connects with the audience.

Advertising Agency: Ascend Adcom, Mumbai, India
Photographer: Shirish Lalge
CCO, Copywriter: Adesh Navkudkar
Creative Director: Pranav Lele
Art Director: Shirish Lalge

Leo Burnett Israel and Doritos present: “The Last Doritos”

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If you’ve tried recently tried lacing a grocery delivery order, you may have discovered that the more this health crisis drags on, the longer the grocery delivery timeframes become. A that’s a major problem if you’re running out of Doritos.
Everyone knows that you simply can’t resist a pack of Doritos. From the moment you crack a pack open till you see the last crumb, less than a minute will go by for the entire pack to be downed and forgotten. So what do you do in times of Corona when you’re in self isolation and the next grocery delivery isn’t for another two weeks? The answer: self-mastery and rationing – to make the last crumb last.

Credits:
Agency Credits: Leo Burnett Israel
Client: Doritos- Strauss Group Israel
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Idit Zukerman
Creative Team : Meital Miller, Michal Perry
Agency producer: Menny Zarhia
Account supervisor: Shiran Feldman
Account Manager: Sapir Yaron
Director, Editor, Photography and Acting : Asaf Asulin
Marcom: Eva Hasson