Creative

Creatives from around the world.

Mayor : Spec Work By Miami Ad School

Creative, Digital, Student Work, , no comments

Touristification of a locale may seem beneficial but locals may not always agree with this idea. Apart from the obvious economic upside, it brings a lot more issues in the city like crowds, pollution, an increase in rates of commodities, etc. All this leads to friction between tourists and locals. To ease this friction, Niantic developed ‘Mayor’. It is an application that caters to both locals and tourists. The locals recommend their favorite spots and activities to tourists. Tourists can vote for these recommendations. Each month the local with the most votes gets to be the virtual mayor of the city. Being the mayor brings a lot of perks such as discounts, free parking, and the like. With Mayor, locals get a new way to enjoy the touristification of their city.

Awards and Publications
Vega Digital Gold Award
Published in Ads of the World

Team Members
Creative Technologist: Sukratti Jain, Paras Juneja

IAA by Madison BMB, Mumbai

Creativeno comments

The world didn’t need a virus, but it badly deserved a detox. This fly-on-the-wall perspective of how the world has changed (for the better), thanks to this deadly pandemic, is a long copy print ad done for the International Advertising Association. This was released as a front page, full page ad on the Free Press Journal on 25th April, 2020 and was warmly received on social media. Retweeted by none other than Dave Trott.

Self Promotional by Yellow, Mumbai

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Our designs speak about the importance of physical distancing in helping to prevent the spread of COVID-19. Rather than just telling people how it’s done, we wanted to display the intensity and seriousness of the situation with the help of this creative series that puts forth everyday instances. We’ve been told to stay in for ourselves and for our families but yet such appeals fail to get the recognition it needs. These creatives simply state that the virus is EVERYWHERE and to save yourself as well as others, the best destination for you is home.

Advertising Agency: Yellow | Branding and Digital Marketing Agency, Mumbai, India
Creative Director: Shrey Doshi
Writer: Maansi Parikh
Graphic Designer: Milind Gawas

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Holi by Madras Brand Solutions, Bangalore

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Holi, the festival of colours, and its inherent message of diversity is the focus of this campaign for Travel Tours, one of India’s top travel aggregators. Inspired by the many-hued celebration, ‘Rang De India’ cleverly highlights stunning domestic destinations through a shade card.

Advertising Agency: Madras Brand Solutions, Bangalore, India
President: Vikram Menon
Senior Vice President: Sriram Sunder
Creative Directors: Ajit Devadason, Sendil Kumar
Art Directors: Vinay Saya, Ajit Devadason
Copywriters: Ajay S Kurpad, Sendil Kumar
Illustrator / Typographer: Vinay Saya
Client Service Director: Narayan Ganeshan
Group Account Manager: Malvika Sekhar

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Croma by Wunderman Thomson, Kolkata

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With only a mere 5% of India’s 2 Million E-waste generated annually getting recycled, the remaining 95% are left in the hands of scrap dealers who simply dismantle it, instead of properly disposing it. A hazardous practice that causes irreparable damage to our planet and environment. Leading to extinction of various living species as well. So next time you want to dispose of your old electronic product, recycle it responsibly, without risking the planet.

Advertising Agency: Wunderman Thompson, Kolkata, India
Executive Creative Director: Arjun Mukherjee
Art Director: Sougata Banerjee
Copy Writer: Anurag Acharya
Branch Head: Vijay Jacob Parakkal