Interviews

Amod Dani : Interview

January 14, 2013Creative, Interviews2 comments

Amod is a Vice President & Senior Creative Director at Contract, Mumbai

Amod is a simple guy who just wants to be happy doing some good work and making some long-lasting friends in the process.

Why are you into Advertising?
I can give a long spiel in response to this question but the simple truth is that I am in Advertising because I knew this is what would make me happy. I have always enjoyed watching great ads, and Piyush’s work for Fevicol truly inspired me to take the plunge into this mad world. I am in it because I find my source of happiness here.

Did you attend school for fine art or design or Communications?
I did do my stint at Mudra Institute of Communications, Ahmedabad.

(more…)

Nasheet Shadani : Senior Art Director at Ogilvy and Mather

January 7, 2013Interviews11 comments

Rago mein daudte phirne ke hum nahi qayal
Jab ankh hi se na tapka to fir lahoo kya he – Ghalib

Nasheet was born and brought up in Old Delhi. Doodling on his fathers important papers, novels, making mustaches and beards on faces of all the pretty girls in the magazines, he used to get lost in his own world. Living in a house in the shade of a huge tree, he could observe nature to his heart’s content. Also, he thinks himself lucky to have observed old Delhi’s very rich and unique cultural heritage so closely.

After completing his BFA, Nasheet became restless within a month and joined McCann Erickson, Delhi. Since then he has been trying not to create ads. Instead of creating something which looks like an ad, he tries to make something that is less boring, looks more welcoming and entertaining but does not, from any angle, look like an ad.

Currently Nasheet is working as a senior art director in Ogilvy & Mather, New Delhi. He is really happy and he is enjoying his work. But his doodles are becoming restless day by day, looking for new companions in different materials, colors and spaces.

Why are you into Advertising?
Because advertising is the only industry where my hobbies come first. I don’t work in a bank so I can take my hobbies to work. I can make a painting, watch movies or do whatever I enjoy in my office and in doing so I can come up with much fresher ideas, which is good for all of us.

(more…)

Megha Ramesh : Happy Creative

December 24, 2012Interviews4 comments

Graduated from a school in Kathmandu. No, really.Previously worked at Mudra and Draft FCB in Bangalore. Speaks in questions. Joined as an art trainee, but soon realized Photoshop and her will never get their relationship on track. Loves the ocean, doesn’t really understand mountains. Can’t get enough of color – more the merrier. Crazy-cat-meme lady. Will never turn down a Jägerbomb. Relieved that ‘homeless-hobo-chic’ is actually a legit look. Hopes to one day become a YouTube sensation. Likes are much appreciated.

Why are you into Advertising?
Not only do I get paid to daydream but I also get to wear flip-flops to work!

Did you attend school for fine art or design or Communications?
Visual communication from Madras. I knew I wanted to do something creative, and could never choose between design and copy. VisCom allows you to dabble in all the possible options.

(more…)

Interview with Jeevan Sebastian- Partner/Creative Director at Watercrab

December 17, 2012Creative, Interviews5 comments

From Aerospace Engineering to trainee Copywriter to Creative Director to Startup Owner, Jeevan Sebastian still manages to crack complex briefs and bowl over clients with a rather peculiar drawl and a monotone. So what is a sworn recluse doing in Advertising? He doesn’t know either. Last we heard, he’s on a solo ride across India to find out what he’s in doing in Advertising and more importantly, the purpose of his existence in this universe.

Why are you into Advertising?
There’s something very uninhibited about advertising. The majority of people in the industry are good and happy people. And good begets good. So there’s a self-thriving community that’s putting out some terrific work and at the same time, there’s enough room for everyone to grow and be happier.

(more…)

Omkar Chitnis : Photographer

December 10, 2012Interviews, Photographerschitnis, desicreative, interview, omkar, photographer2 comments

“I a Mumbai based photographer. I completed my graduation from J. J. Institute of Applied Art, Mumbai in 2007 with photography as Major. My college years not only groomed me aesthetically but also provided me with a sound understanding of photography as well as related media.
Having assisted the ace fashion photographer Prasad Naik, I started on my own in 2009. In past two years he has worked for clients like Kaya Skin Clinic, Red Fm, Vodafone, Reliance, Officer’s Choice, Yes Bank, Axis Bank, Wagh Bakri Tea, Aquaguard, Aquasure, Vinegar and many more.
I believe in learning by best of his abilities & making most of any opportunity.”

Why are you a photographer?
I don’t really remember how I decided to be a photographer. I had this connection with camera since I was a kid. I had a toy camera, which kept me busy for hours. Somewhere I knew I liked this field. Once I got into J. J. School of Art I got the opportunity to know photography in better sense. In my 3rd year I chose photography over other elective subjects because I knew this is what I am good at than anything else. And that’s how it started.
(more…)

Karthik M : Interview with an advertising creative

December 4, 2012Interviews, Productivity and Toolsart, Creative, desicreative, director, interview, karthik, m4 comments

Just like it says on his website, Karthik M is a guy who loves to make things, who lives with his musical better half, and who sincerely believes that one day both his feline sons will start talking to him. He loves doing side projects, just like Ji Lee and SwissMiss. He’s the author of @mysmallstories on Twitter. He keeps a thick beard to hide his double chin, and will often scratch it while pretending to think. He finds it very, very difficult to write about himself, be it in the third person, or out of that person.

Why are you into Advertising?
Because it lets me revel in my misfit-ness, and pays me for it too.
(more…)

Bhavesh Doshi : Interview

November 25, 2012InterviewsBBDO, Bhavesh, desicreative, Doshi, interview, rk, swamyno comments

Bhavesh Doshi is a Unit Creative Director at LinHealth, Lintas, Mumbai (at the time this interview got published)

Why are you into Advertising?
When people would ask what I did for a living and I’d say I am in Advertising, they would raise their eyebrows. Not because they knew how great this world is, but because they didn’t. What really is it? they would ask and I would go into a detailed explanation of what it is not.
Does that answer your question? No. But it did get you this far, didn’t it? That’s advertising. And I love it.

(more…)

Amitav Misra : Creative Director, JWT

November 12, 2012Creative, Interviews8 comments

Professional day dreamer. Compulsive music player. Virtual comic consumer. Streaming content spooler. Habitual beard puller. Science fiction enthusiast. Avid conspiracy theorist. Juggler of words. Amitav ‘Tabhu’ Misra.
 

Why are you into Advertising?
Sometimes, when I come across an unsuspecting trainee or a clueless intern, and I take them to the side and conspiringly whisper to them –“Abhi bhi time hai tere paas. Bhaag le advertising se. Jee le apni zindagi. Kuch saal mein aadat lag jayegi, phir nahi nikal paayega.” I guess that’s what has happened to me. I got hooked to advertising! On a more serious note, advertising is a safe shelter for anyone who suffers from the creative persuasion. An honest to goodness job that parents can proudly tell their neighbours over a cup of tea. And, an environment that can sustain sensitivity while the said creative can breathe easy, knowing he is not the only weirdo in town. There’s an entire circus of us.

(more…)

Sreejith Kodoth : Creative Director, DDB Mudra

November 5, 2012Interviews18 comments

An alumnus of the College of Fine Arts, Trivandrum.
Then, had a fabulous year and a half as part of the Kerala Forest Department, where I fully indulged my passion for wildlife photography. And enjoyed living in the middle of a forest.   Beginning my advertising career with JWT, Bangalore, I have had satisfying stints with Lintas, Leo Burnett and Ogilvy & Mather in Mumbai.
Currently, with DDB Mudra, Mumbai, and handling Volkswagen. 
Have been lucky to have worked on a wide selection of brands, like Cadbury, Bajaj Pulsar, Van Heusen, Kingfisher, McDowell’s, Complan, GluconD, Castrol, Red FM and Adidas
 Been awarded at places like Cannes, Adfest, New York Festivals, The Work, abbys, effies and emvies.
Photography, music, painting and traveling are my passions.

Why are you into Advertising?
I love adverting. That’s why I am in advertising: )
Coming from an art family background, I consider myself very lucky. Both my parents are enthusiastic about the arts. Father is a talented painter and musician, while my mother is a trained Kathakali dancer. My initial plan was to join the Pune Film Institute (FTI) and study Direction. While I had some time for the entrance exam, someone told my dad about this Fine Arts college and he insisted I attended the entrance exam. And what do you know, I got in.
I found the campus and the people around interesting. Especially the library there. I was spell bound by their collection and loved browsing their advertising manuals.
Going through those books almost gave me a high. And before I knew it, I was totally hooked.

(more…)

Van Golsalves : Interview with an Advertising Art Director

October 15, 2012Interviews4 comments

“I’m a little crazy and a little funny and a little musical and a little cartoony and a little anti-social and a little kid.”

   Why are you into Advertising?
I’m not into advertising. Who said I’m into it? Sue them.  I’m into music and drawing and sarcasm.

Did you attend school for fine art or design or Communications?
Yes I did attend a commercial art college but it was totally useless.  The best artists are the ones for whom art comes from within.  Luckily my bad college in a way helped me from becoming stereotypical.

(more…)