Interviews

Shirin Johari : Interview

I love the sea. It calms me. And I am often in need of calming – seeing as I go about for the most part of my life, excited, dramatic and impusive. I am a seeker. Whether it is a spiritual quest or one to find the perfect balance between science and design, I am always asking questions. On a separate note, my friends also say I am a space cadet.

I work as an Associate Creative Director with DDB Mudra.

Why are you into Advertising?
It seems to be the only place where there’s freedom to come up with almost any idea across any medium and watch it come to life while it solves a problem, makes something easier to do, changes perception, enlightens or just entertains.

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Harshvardhan Kadam @ Inkbrushnme

 

Can you

 

tell us about Inkbrushnme ?
Inkbrushnme actually originated in 2005 as my final year campaign project when I didn’t have a budget for photography and it required a lot of effort, models, locations. I didnt want to compromise on my creative thought process. Time was running out and our display was in 4/5 days. I could not sleep and during that sleepless night, I came up with the idea of making an ad campaign
on myself, a studio that creates illustrations. A concept like that never existed in our country as far as I knew. I created a few illustrations and on that night, some basic layouts and inkbrushnme was born. Those 4/5 days were one of the most productive days
of my entire life.

Later I went for a post grad to IDC, IIT B and soon after my studies a new life began.
A few years down the line, inky has been bouncing like a ping pong ball with a soul through various platforms related to Art, Design, Music & Entertainment. We develop projects which have a tremendous potential for exploring illustration to an extent no one has tried. We would like to illustrate on the moon if given a chance!

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Vinay Daniel : Digital Art

Vinay Daniel an Electrical engineer by education but a concept artist and digital painter by passion; Currently working with an animation company in Bangalore as a 3D Lighting and Compositing artist. He has been artistic as a child and has continued working towards it each day. He creates digital art of surreal worlds and intense characters that build through the use of Photoshop. Vinay’s worlds intertwine the elements of fantasy, adventure and science fiction that have been assembled and put down to visuals. When he is not drawing, he likes to spend his time bird watching, nature travels, watching movies and listening to music.
When I was asked to choose a profession, I took up Electrical Engineering. 4 years of my life was the best time spent exploring various things in life. Art being one of it and something that molded everything I am today.
A vital part of my life growing up has always been Art and its influences. Colors beckoned me to experiment what I could do. I have constantly been involved and interested in different artworks; be it poster color painting or canvas painting. I watched and learnt from various people I have come across in the walk of my life. I am still learning and exploring all aspects of my creative thoughts and capabilities. I am currently working as a 3D professional for an animation studio in Bangalore.

Why are you an Illustrator?
Why not? Illustrator, Concept Artist, Artist… different words all connecting art. Art is in everything and anything you see. So why not do something I would love? An artist is like the protagonist and the audience to his own work. An Artist has a very broad spectrum to explore and understand. A role of an artist is never defined. It changes, grows and evolves every passing day.
Digital painting is fun and interesting, yet very serious business all at the same time. For me, this stream of art gives me a high, an elevation with endless freedom of infinite nights of doodling and scribbling. Painting requires the bravery of solitude, it requires disciplined labor. To be a painter is to search the world with a benevolent eye for every subtle beauty that the infinite world offers.
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Sajesh Pudussery : Interview

Sajesh Pudussery is an Art Director who started his career with Y&R, Dubai.
He currently works with FP7, Dubai.

I am from Kerala, where I did my schooling and then went to School of Arts, Thalassery (Kerala).
I love ideas, food and my wife. A lot.

Why are you into Advertising?
I’ve always loved art, beauty and scribbling.
I was doing textile design before joining Idiom in Bangalore as a graphic designer. They say the grass is always greener on the other side, but sometimes it really is greener on other side.
Soon after, I moved to Dubai and started my career as an Art Director at Y&R.

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PK Anil Kumar : Interview

Why are you into Advertising?
One strong reason could be that it’s not rocket science.
Because I hated Physics even though I took science stream to please my parents, neighbours and pretty girls who thought arts stream was a waste bin for rejected rouges.
Somewhere I think God silently guides you to where you want to go.

And then coming from a defense back ground, I didn’t want to wear uniforms, bother about haircuts, and salute somebody only because of seniority and rather than out of respect or the persons’ merit.

From the very beginning I knew what I was good at and more importantly, what I was not good at.
Once I even asked my mathematics teacher where we would be using calculus in real life and all she said was, it’s in the syllabus, so just pay attention.

I used to sketch and paint well; I used to write poems from a very young age and was very active on stage as well. So the only place I thought where I could utilize all my talents without sacrificing or compromising on another talent would be advertising.

And I am one of those few lucky people who get paid for having fun with my hobbies.
I eat, drink, make merry and money.

And believe me, it’s been a wonderful journey so far.
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Nidhi Chanani : Illustrations

 

Why are you an Illustrator?
To tell a story, attempt to connect with people … I received my BA in Literature and I’ve been in love with storytelling since I first learned to read. I try to create a story that is relate-able and can make people happy.

Did you attend school for fine art or design?
I went to the Academy of Art in San Francisco for a year and a half. After receiving what I felt like was a good foundation, I dropped out. I’ve been drawing every day since.
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Kunel Gaur : Interview

Kunel hails from New Delhi, India. He works in advertising. And like every art director, he shares the burden of being a great photographer, illustrator and artist. He is a non-drinker, non smoker and hence very non-advertising, which is why at times he thinks he should just stick to becoming a film maker. That’s because he’s ok with coke overdose (He also owns a tshirt brand called Cocaine – for which he just directed his first film titled “This is cocaine”). While some may think he has lost it, he believes he hasn’t even found it yet.

Why are you into Advertising?
I have no idea. Maybe because it has a mix of everything in it, and I like that. Advertising uses you in every way it can, which is a good thing if you do have a lot to offer.

Did you attend school for fine art or design or Communications?
I attended a 3 year course in Advertising and Graphic design from WLCI. Ten years back it did seem like a better idea than going for an engineering school when you didn’t want to become an engineer.

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Sachin Karle : Interview

 

Sachin Karle. Terrace gardener. Alternative therapy practitioner. 
Avid traveller. Food enthusiast. Tech geek. Shoe-o-phile.

Why are you into Advertising?
Because I was very clear that I never wanted to be a doctor, an engineer, a banker or a professor.
I wanted to do something new every day. I honestly don’t know what I would have done if not advertising.

Did you attend school for fine art or design or Communications?

Yes. I did my GD Art (Commercial Art) from L.S. Raheja School of Art, Bandra, Mumbai in 1995.

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Priti Nair : Interview

Why are you into Advertising?
Well frankly I finished college with English Literature and at that time the three professions were teaching (which meant I had to study more)  journalism (which I was not keen on) and advertising (that like everyone else thinks I thought was yummy to do).

Did you attend school for fine art or design or Communications?
I did a diploma course in copywriting. That kind of initially outlined even if it was scratchily so an idea about the business .it also made me do an assignment that got me a job at DART advertsing

.

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Akshata Shanbhag : Illustrator

 

Drawer of quirky, colourful stuff.
Incorrigible daydreamer, crazy about desserts, laughs a lot, thinks of herself as a modern-day Alice (in Wonderland).
An all-or-nothing person.

Why are you an Illustrator?
All through a timeline that included a Bachelor’s Degree in Medical Electronics, an IT job, a course in animation, learning graphic design through self-study and some half-baked ventures, there was one thing I kept coming back to – illustration. So, illustration it is!

Did you attend school for fine art or design?
No, I learnt through self-study – books, free online tutorials, blogs etc. Not having a degree in any of the art-related fields, held me back mentally when I started out. Now I see it as an advantage, because I’ve realized that I have never been cut out for any kind of classroom learning. So I have been able to do things my way – be it learning or creating.

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