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Tejas Phansekar : In A Chat With An Advertising Creative

Interviews10 comments

Born in small village of Maharashtra – Kochara (Sindhudurg) in 1988.
His father wanted him to pursue agricultural studies following his family tradition but he had other plans, aimed with a dream to study art where no one had even heard or dreamt, he came to Pune guided by his sister to study in Abhinav Kala Mahavidyalaya and did his foundation.
This is where he heard of Sir. J.J. Institute of Applied art, the land of artists in Mumbai.

He got in with merit, during the third year after winning a inter college competition – Vignettes for the brand Taj Holidays amongst all colleges. He was awarded a internship with Ogilvy. Which opened a whole new world of advertising for him. After which he did ATC Photography part time course for 1 year which led to him to becoming the finalist – CAG Filmmaker of the year, in the final year of graduation. After completing graduation he set out to work with TBWA\ India. Followed by Ogilvy & Mather, Mumbai .

He has worked for clients like Nissan, Raymond, Standard chartered, Datsun, IDFC, Lenovo smartphone & laptop, IPL Mumbai indians, TATA Sumo, TATA Safari, Nutrela, Dulcoflex, Kirloskar, Onida, Brooke bond, Reliance, Star, Vodafone, BJP, LYF Smartphone, Ongo.

Why are you into Advertising?
Since childhood , I had this urge to prove to people that art has a career and my passion for it will take me places. It was precisely in third year of jj when I won Vignettes ( A inter college competition) where I got an internship at ogilvy. I realised, this is where I have to come back,
the glamour, the creative pressure, the blossoming of ideas and pitches
of victory everything felt like a dream.
“Advertising is based on only one thing – Happiness ” – Madman
So, bringing Happiness to people is a pretty damn good job.

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Jack Daniel’s Celebrates 150 Years of brand Building

Generalno comments

What does completing 150 years mean for the brand and the celebrations and marketing initiatives planned around it in India.
In 1866, exactly 150 years ago, Jasper “Jack” Daniel had the foresight to place his distillery at a source of iron-free water flowing from a cave spring in Lynchburg, Tennessee. Today, the quiet town in Tennessee still produces every single drop of the world’s Jack Daniel’s, proof that mastering a craft with a focus on quality can propel a brand beyond borders and cultures.

The year 2016 truly marks a landmark year for Jack Daniel’s as the distillery celebrates its 150th anniversary and as part of the celebrations, Jack Daniel’s is looking forward to delighting its fans all over the world in some very special ways. The planned initiatives include limited edition bottles, themed on-ground events, special duty free promotions and social media outreach among other initiatives. Headlining the celebrations will be the first-ever worldwide whiskey barrel hunt – the ‘Jack Daniel’s Barrel Hunt’, that will unite Friends of Jack across the world.
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Understanding Crowd Funding with Satish Kataria

Sponsoredno comments

YOUR VIBE ATTRACTS YOUR TRIBE

We always hear about surrounding ourselves with people who are like us, who understand us and who encourage us inspite of our failures and mistakes – NO, NOT TALKING ABOUT YOUR PARENTS.

Go For It Ventures is organizing an event on Business & Entrepreneurship to do exactly this.

We want to connect individuals; committed to building a business; with successful professionals & business owners for exchanging knowledge, ideas & information.

We are pleased to have Mr. Satish Kataria, Founder & MD of Catapooolt (India’s largest & fastest growing crowdsourcing & community engagement platform) as our speaker for our event on “Crowdsourcing Your Dreams”.

Satish has more than 13 years of experience in PE/ VC, PR & Brand Management. Apart from helping startups in fundraising, he helps them with networking, organizing offline fundraisers, preparing investor meetups & providing help & resources for global expansion.

Satish is quoted regularly on topics related to business, entrepreneurship, startups, funding & investing in major media outlets. He is one of the few people to have worked in India’s first SEBI registered Film Venture Capital Fund.

Click on the link below to book your tickets:
https://www.townscript.com/e/crowdfunding-with-catapooolt

When – Sunday, 28th August 2016, 5PM – 8PM

Where – ISDI Indian School of Design & Innovation 4th Floor, Tower 2A One Indiabulls Centre Senapati Bapat Marg, Lower Parel, Mumbai 400012

Click on the links below to know more:

Crowdfunding your dreams with Satish Kataria – Founder & MD Catapooolt (India’s fastest growing crowdfunding & community engagement platform)

Go For It Ventures aims to help individuals connect with successful professionals & business owners for exchanging knowledge, ideas & information. To learn about building successful businesses & organizations by learning from the examples cited by speakers of the various experiences that they have had in their careers.

We regularly update our blog juststartitblog.wordpress.com to help business owners & aspiring entrepreneurs with different ideas and information.

So guys don’t wait for it:

Just Go For It – Because one day the world’s gonna know your name.

Click on the link below to book your tickets:
https://www.townscript.com/e/crowdfunding-with-catapooolt

Sarang Bijagare : Illustrations

Illustration, Interviews, , 7 comments

Coming from a small city of Yavatmal, Sarang Bijagare took to Polytechnic instead of Art College. He graduated as a Civil Engineer, and worked for a while before diving into the world of Art. He admitted himself to Abhinav Art College in Pune, and started his exciting journey in Art.

Why are you an Illustrator?
Because drawing is my first love.

Did you attend school for fine art or design?
Yes, I did my G.D.Art (Applied Arts) from Abhinav Kala Mahavidyalaya, Pune.

You have a distinct style of illustration. How long did it take you to develop your style?
I basically focus on realistic drawings & try to simplify them with different forms & styles.
I can adapt any style of illustration, because we all know how advertising illustration is.
Creative directors are always looking for something new.
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Junglee Rummy by JWT Hyderabad

Creative, , no comments

Junglee Rummy, the online gaming portal, launched its very first television ad for all its rummy enthusiasts.

Rummy is a popular skill-based card game in India that people play regularly in social circuits. Unlike other card games, Rummy requires a blend of mathematical skills and distinct memorizing capacity. Said that, the ad campaign conceptualised and crafted by J Walter Thompson Hyderabad; highlight the changing times and the aspiration quotient across age group to elevate oneself to the digital universe.

Capturing the strategic insight of the portal, the campaign highlights the convenience and liberty to play the game anytime, anywhere without any distraction; featuring the brand ambassadors – Actor Prakash Raj and Actor Rana Daggubati.

http://youtu.be/PczAMdmemDU

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Yogesh Bhusare : Illustrations and Graphic Design

Illustration, Interviews, one comment

Why are you a Graphic Designer?
Just like every other student in arts I too dreamt of creating masterpieces in art ..My journey began with joining an event agency. Though it was not a design firm, it gave me that creative freedom to experiment an find the space I’m looking forward to fit in. I experimented with styles, elements and did much work on a personal level to improve myself. After some time Taproot happened! I got to learn number of things in taproot where I thought I was a nobody in the industry. It enhanced my creativity and helped me understand how curative’s in advertising works. Through all the ups and downs in my life I have always believed in one thing that is hard work pays off, maybe not immediately, but someday it will.

Did you attend school for fine art or design?
I completed my Bachelor of Fine Arts from D.Y Patil College of Applied Arts and crafts, pune.

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Dabur Real Volo by Wow Design

Brands, , no comments

What is WOW Design?
WOW Design is a Strategic Brand Design firm which has been the strength behind some of the major Brand Launches and Revamps in the country, and has been growing steadily under the able leadership of the powerful trio: Deepti Kshirsagar, Saswata Das and Saiprasad Karalkar. While it was Deepti’s brainchild fueled with creativity, it was Saswata who brought in majority of the clients and Sai who got in the best of talent, which helped lay down the strong foundations of the company. Each one of them has brought in the best industry expertise and experience to form a strategically strong, creatively fresh and technically perfect team. WOW Design, a private limited entity with a strength of approximately 40 employees, has won over the trust of its esteemed clients by its Thoughtfully Fresh approach. It’s known in the industry for its expertise in Brand Strategy, Visual Identity, Packaging, Retail and Space Design. WOW Design has been associated with the top FMCG majors in INDIA and International wiz:
ITC
Amul
JK Helen Curtis
Cavin Kare
Beiersdorf
Berger Paints
Piramal
Abbott
Dabur
Parle
JYOTI Laboratories etc. to name a few. WOW design has been successful in implementing effective brand strategies in the NON – FMCG sectors in as well and has robust plans to extend its expertise into tapping the same in the coming years.

What was the brief given by Dabur?
The client’s brief was to extend the fruit equity of Real to the fizz category and target a new TG which was not directly being targeted by Real – the youth. It had to appeal to the target group including Males & Females, SEC A within the age group of 22-25 years living in the metro cities.

The TG looks for a drink with aspirational value and they consume the beverage as a mood enhancer, which helps them break from the monotonicity to elevate their mood. They have graduated from the Carbonated Soft Drink usage and need the fun of fizz in their drink along with tangible benefits. It is the format of the drink that is fruit & fizz which is a new appealing proposition that they want to try, also the variants is a trigger for usage due to the taste perception & exoticness of the berries.

This is a drink that gives the consumer a new tasty option of a fizzy drink with the goodness of fruits, an exotic treat that uplifts their mood. The core reason to believe was an offering with exotic fruits with the excitement of fizz from the house of Real.

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