What does completing 150 years mean for the brand and the celebrations and marketing initiatives planned around it in India.
In 1866, exactly 150 years ago, Jasper “Jack” Daniel had the foresight to place his distillery at a source of iron-free water flowing from a cave spring in Lynchburg, Tennessee. Today, the quiet town in Tennessee still produces every single drop of the world’s Jack Daniel’s, proof that mastering a craft with a focus on quality can propel a brand beyond borders and cultures.
The year 2016 truly marks a landmark year for Jack Daniel’s as the distillery celebrates its 150th anniversary and as part of the celebrations, Jack Daniel’s is looking forward to delighting its fans all over the world in some very special ways. The planned initiatives include limited edition bottles, themed on-ground events, special duty free promotions and social media outreach among other initiatives. Headlining the celebrations will be the first-ever worldwide whiskey barrel hunt – the ‘Jack Daniel’s Barrel Hunt’, that will unite Friends of Jack across the world.