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Pixel Fox Studios : Agency Profile

Agency Profiles, Creativeno comments

Pixel Fox Studios is serious fun! We are an award-winning full-service creative studio based out of Mumbai that creates meaningful creative experiences and crafts each pixel carefully to make the work memorable and unique. We are a team of young creative professionals who essentially started working out of home in 2014 and moved to a double-terrace office in 2015.

We started off focusing on a simple goal – to create great work for clients. Initially being a production house, we are now evolving into a full-service creative studio.

What made you start Pixel Fox Studios?
As the saying goes, if you do what you love, you’ll never work a day in your life! We are very passionate about what we do and are always looking for new ways to make a difference to the advertising world. We started Pixel Fox Studios for our love of challenges and problem solving.

Tell us about your designers/animators. How do you pick hire them?
While hiring, focus on quality; test their skills first because sometimes, résumés are all fart and no s#!T. A first impression is everything; so always remember how they made you feel. Don’t bite off more than you can chew. It always leads to quality being compromised.

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Harnesh Joshi : Photography

Interviews, Photographersno comments

Harnesh Joshi, a Mumbai based fashion and advertising photographer, had a rollercoaster ride from pilot training to graphic design, from being a illustrator to a photographer. He always tires to push himself out of the comfort zone to create something new with creative & innovative ideas. As they say it there is no alternative to hard-work.

Harnesh’s contrasting and conceptual pictures can be found amongst the emerging and creative designers featured in leading fashion magazines & various national and international exhibitions. He can seen in the global directory of photographers Production Paradise. He has won awards & honorable mentions such as Photographer The Year by One Eyeland, Fashion photographer Of The Year by Monochrome Awards for his fine art and fashion photographs.

Why are you a photographer?
“I would rather have a camera than a notepad & pencil”
Documenting since childhood, over the years I realized that accidentally I documented priceless moments & the places we travelled. Photography is an exciting medium for me where it lets me peek into a person’s viewpoint for a moment, lets me self explore, beautiful language without words & capability to freeze a moment.
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Eti Goel : Graphic Designer and Illustrator

Graphic Designer, Illustration, Interviews5 comments

Eti Goel is a Graphic Designer and Illustrator based out of Bangalore. She studied Animation and Multimedia from Birla Institute of Technology, Mesra, Ranchi. Growing up, watching cartoons and animated movies inspired her to choose a career that stimulates her creative mind.

Apart from graphics, she is an animal and nature lover, fashionista, foodie and loves to travel. Her weakness lies in interesting stationery and good packaging.

Why are you a Graphic Designer?
I am happy being in a profession where I get the chance to make anything visually appealing. I always look into the details of everything around me, like hoardings, packaging of products, or the simplest of ads, and think how I would create it in my own style and make it better.

Did you attend school for fine art or design?
Yes, I graduated in Animation and Multimedia from Birla Institute of technology, Mesra, Ranchi.
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Mazda by BBR Saatchi & Saatchi

Creativeno comments

The truth is that we’ve come to expect most things we buy to come “all included”.
Just think about it for a minute.
 
We order holidays that are “all included”, we expect our computers to come with all the right software and our kids’ toys to come with batteries and the necessary parts so they can have a good time. So why not our cars?
 
Mazda doesn’t believe in “Not Included”. That’s why the new Mazda 3 comes with everything standard: Advanced security features, 2.0 engine with 165 BHP, xenon headlights and 18″ alloy wheels STANDARD.
 
Settle for anything less and we guarantee you’ll be in for a frustrating, not to say infuriating experience.
 
Mazda 3. We don’t believe in not included.

 

Mazda | Batteries Not Included:

Mazda | Cars Not Included:

 

Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
C.C.O: Jonathan Lang
VP-Creative Director: Eran Nir
Copywriter: Lior Shoham
Art-Directors: Tal Leshetz Abugov, Ori Hasson
VP-Group Account Head: Ben Muskal
Account Supervisor: Chen Halpern
Account Executive: Gil Gershon
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Lora Goichman
Head Of Production & Content: Dorit Gvili
Producer: Alon Shmoelof
Creative Coordinator: Eva Hasson
Social & Digital Director: Idan Kligerman
Social Media Editor: Aviv Melamed
Studio Digital: Michael Shely, Yossi Tayeb, Yossi Ben Aviv
Studio ATL: Yaron Keinan, Yulia Zak, Idan Mareli, Chen Graizman
Zenith Optimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Eran Amit
Director: Yoram Ever-Hadani
Production: Tiferet Productions
Client: Delek-Motors LTD
Marketing Communications Manager: Yogev Weiss
Head Of Digital Marketing: Matan Arad
Training Manager: Gal Arbel
Special thanks to: Carmel Gilan, Orit Bar-Niv, Niv Steve Herzberg, Shiri Israeli and Ran Even

Bullets for Life by JWT Gurgaon

Creativeno comments

Advertising Agency: J Walter Thompson, Gurgaon, India
Chief Creative Officer: Senthil Kumar
Executive Creative Director: Amit Shankar
Creative Directors: Madhusudhan Rao, Ankur Kalita
Art Directors: Madhusudhan Rao, Amit Shankar
Copywriter: Thounaojam Shrikant

 

Super Pharm : Toiletico Fantastico by BBR Saatchi & Saatchi

Internationalno comments

Our newest commercial for Israel’s largest drugstore retailer pulls a page from one of life’s most thrilling and magical experiences: the circus.
Using the many talents of the Inbal Pinto and Avshalom Pollak Dance Company – which have become synonymous with the brand –
Super-Pharm creates a unique, playful and wonder filled experience to invite consumers to its upcoming holiday season sales event.
 
The outcome is as dreamlike as walking into one of our stores…well almost.

https://youtu.be/xzRpc4CwOTQ

Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
Chief Creative Officer: Jonathan Lang
Executive Creative Director: Idan Levy
Copywriter: Yair Zisser
Art Directors: Michal Gonen, Tani Zipper
VPGroup Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Ronny Chaikin
Chief Strategy Officer: Shai Nissenboim
Strategic Planning Supervisor: Roni Arisson
Creative Coordinator: Eva Hasson
Head Of Production & Content: Dorit Gvili
Producer: Gali Starkman
Social & Digital Director: Idan Kligerman
Digital Copy: Liron Cohen
Traffic Director: Ronit Doanis
Traffic: Avia Ben Ishay
Director: Ram Baruch
Production House: Shoshi & Udi Productions
Post Production: Post Office
Special thanks to: Oren Amiran & Oded Nadir

CRY by BBH, India

Creative, , one comment

Advertising Agency: BBH, India
Chief Creative Officer: Russell Barrett
CEO: Subhash Kamath
Creative Director: Sapna Ahluwalia
Copywriters: Yohan Daver, Sean De Jervis Sequeira
Art Directors: Rebecca Daniel, Kushal Birari, Chetan Mahajan
Illustrator: Anant Nanvare
Photographers: Abhijit Kalan, Pratim Shankar, Saish Kamble
Retoucher: Avinash Mahadik
Agency Producer: Reema Asrani
Senior Business Partner: Rutika Shroff
Business Partner: Monisha Khanna, Ankita Kadambande

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IBIS HOTELS – Creatives by Rasta

Creative, Digital, no comments

Rasta is a 4-year-old Creative Lab that works with brands on how they can reach young people effectively.

Context
Ibis is a chain of hotels under the Accor Group present in 60 countries. With over 13 hotels in India, it’s the aimed at travelling young corporates. The hotel offers three distinguishing features:
Superior quality bedding
24 hour kitchens
Promise to fulfil all your needs in 15 minute

Pro Kabaddi League
Kabaddi is a high intensity contact sport, with seven players on each side The league started in 2014, with 8 teams owned by leading corporate houses representing 8 different cities in India. Currently in its 4th season with a viewership, standing at over 400 million, second only to the IPL.

The Bengal Warriors Partnership
For the duration of this Pro Kabaddi season, Ibis Hotels will play host to the Bengal Warriors and serve as their official hospitality partner.

Campaign
Ibis – Host to Travelling Warriors Both Kabbadi players and Ibis’ core TG are hardworking people during the day. Nothing exaggerates a tough day at office than playing and practicing for a Kabbadi game. Therefore, it becomes increasingly important for peak performance to take good rest. Sleep, good nutritious food and a general relaxed atmosphere are part of this preparation and IBIS as hospitality partners offer just that.

Video #1 – Akshat Vs Ibis Akshat Singh, Bengal Warriors’ brand ambassador and The Ellen Show Alumnus, is given the chance to wreck as much havoc as he can in an Ibis room. After which, Team Ibis gets 15 minutes to clean it all up and ultimately win.

 

What Does It Feel Like To Be Black In America : Miami Ad School

Creative, International, Student Workno comments

Wanting to respond to the recent tragedies in the news, and thinking about the fact that we, personally, will never be able to understand what it is like to be in a black individual’s shoes. But, we can open up the lines of communication.
We can start a dialog. So what better way to understand how they feel than to just ask?

We created posters that will be placed around the city that simply state, “What does it feel like to be black in America?”
It will have a blank area for people to add their response and then a hashtag #inoneword and #blackinamerica to allow it to be shared through social media such as twitter, Instagram, and Facebook site that will be created solely for this.

Our goal is to generate a response and allow people to begin to heal and communicate with one another…in one word.

Advertising Agency: Miami Ad School
website: https://www.behance.net/laurensandersdesign
Art Director: Lauren Kimrey-Sanders
Copywriter: Lauren Kimrey-Sanders/Kaitlyn Clark

In One Word : On Instagram

inoneword-9

 

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