Pixel Fox Studios is serious fun! We are an award-winning full-service creative studio based out of Mumbai that creates meaningful creative experiences and crafts each pixel carefully to make the work memorable and unique. We are a team of young creative professionals who essentially started working out of home in 2014 and moved to a double-terrace office in 2015.
We started off focusing on a simple goal – to create great work for clients. Initially being a production house, we are now evolving into a full-service creative studio.
What made you start Pixel Fox Studios?
As the saying goes, if you do what you love, you’ll never work a day in your life! We are very passionate about what we do and are always looking for new ways to make a difference to the advertising world. We started Pixel Fox Studios for our love of challenges and problem solving.
Tell us about your designers/animators. How do you pick hire them?
While hiring, focus on quality; test their skills first because sometimes, résumés are all fart and no s#!T. A first impression is everything; so always remember how they made you feel. Don’t bite off more than you can chew. It always leads to quality being compromised.
How would you define the design style at Pixel Fox Studios?
At Pixel Fox Studios, we are open to experimenting with various styles and techniques. A lot of research goes into the concepts we come up with and we try to take things to a new level each time.
What does Pixel Fox Studios do which sets it apart from other digital agencies?
We work, work, work, work, work, work, work and still find the time to bond as a team. We also spend a lot of time on research and observing every single thing that happens around us. By simply being aware, we gain consumer insights that are honest and relatable. These insights help us make each pixel, perfect. We evolve by connecting, observing, communicating and sharing.
Were there any particular role models for you when you grew up?
Uncle Scrooge, Duck Tales fame!
Who was the most influential personality on your career in Brand Building?
How important is the focus on good design in Pixel Fox Studios?
We read somewhere that, “If you think that good design is expensive, you should look at the cost of bad design”. And that is so true! It is important to focus on good design and this can be achieved through a lot of structured research, brainstorming sessions and trial and error.
Do you function like a traditional advertising agency? Or would you call yourself more of a graphic design/branding/social media agency?
From our interiors to our work dynamics, we are far from the traditional ad agency. In fact, we are a creative studio with wide open spaces, experimental wall art, shared lunches, scrabble, thread art, UNO, pot lucks, counter strike, movies, office parties, charades, Game of Thrones which make for great conversations and a lot of laughter.
What do you feel about the state of design in Brand Building in India?
Design should be simple and relatable. Today in India, we are bombarded with what we would like to call ‘visual chaos’. It’s very rare that you will find a piece of communication that is crisp, clean and clear. And we need a lot more of those!
How do you think that the digital arena will provide communication solutions to the clients?
Consumers are always looking for something to wow them and keep them hooked. With technology advancing every second, there is always a scope for improvement, challenging existing content, breaking stereotypes and pushing limits.
Any other Indian ‘Digital Agencies’ you admire?
We admire the path-breaking work created daily by various digital agencies. They inspire us to think differently and dig deeper.
Can you share a successful case study of one of your campaigns?
Well, we like to create several pet projects in the studio. One such campaign we did recently was for Friendship’s Day which was titled #WorkBuddies. The project had funny puns to honor the relationship between a designer and their tools. The campaign was featured on ScoopWhoop, Vagabomb, Design Taxi, Digital Synopsis, Filter Copy, Freepik etc. It organically reached over 1,000,000 people with over 5000 shares across the globe.
What is your dream project?
To be able to create something which causes disruption in the current advertising space in a positive way.
What advice do you have for aspiring creative professionals? Would you advise them to take on Digital Agency as a career option? Or Advertising and brand building?
We would not restrict anyone with choosing a particular career. It’s what one aspires to become. We would suggest one should observe, work on a lot of college projects, take up internship opportunities and then see what career option works best for them. Most importantly, one should learn how to work under pressure.
What apps do you commonly use on your phones?
8-Ball Mini Pool.
Mac or PC?
Who would you like to take out for dinner?
Piyush Pandey. Really curious to know his thought process.
What’s on your iPod?
Don’t have one. But we mostly listen to AR Rahman, Kishore Kumar, Infected Mushroom, Coke Studio, Dewarists.
Whats your Twitter Handle?