Junglee Rummy, the online gaming portal, launched its very first television ad for all its rummy enthusiasts.
Rummy is a popular skill-based card game in India that people play regularly in social circuits. Unlike other card games, Rummy requires a blend of mathematical skills and distinct memorizing capacity. Said that, the ad campaign conceptualised and crafted by J Walter Thompson Hyderabad; highlight the changing times and the aspiration quotient across age group to elevate oneself to the digital universe.
Capturing the strategic insight of the portal, the campaign highlights the convenience and liberty to play the game anytime, anywhere without any distraction; featuring the brand ambassadors – Actor Prakash Raj and Actor Rana Daggubati.
The Junglee Rummy TVC starts with the background score “Aao Khele Rummy”, inspired by the nostalgic tune from the 1957 Bollywood track “Sar jo Tera Chakraye”, which had the famous comedian Johnnie Walker singing it onscreen. The tune has been recreated to generate an eclectic mix of modern and old world that takes the viewers back to the yesteryears where a family is sitting in their living room playing a game of rummy. However, due to numerous distractions perpetrated by other family members, the protagonist – played by Raj – gets constantly interrupted, making it impossible for him to play his beloved game. Meanwhile, Daggubati, who is also a part of the family but is not playing the game, is having a lot of fun seeing Raj in such misery. In the end, he comes to Raj’s rescue and introduces him to JungleeRummy. The setting changes into the present era where they both play an uninterrupted game of Rummy on JungleeRummy.com. The idea is to showcase, in a very lucid manner and with a touch of humour, how JungleeRummy enables you to enjoy your favourite skill-based card game with absolutely no distractions.
Commenting on the campaigns differentiated offerings, Mr. Ram Gedela, Managing Partner, J Walter Thompson Hyderabad said, “Online businesses need to realize that they are in a space where the audience has the ability to accept or reject any brand engagement. So unless you are surprisingly entertaining first you cannot build your brand presence online and we managed to do exactly that”
Speaking about the new TVC launch, Ankush Gera, Founder and CEO, Junglee Games said, “This is our first TVC with two of the most well respected and recognised celebrities in Indian cinema. By launching it on national television, we are letting every Indian know that Rummy, which has traditionally been one of the most popular skill-based card games in the country, is now available online to be played anytime and anywhere. Players can register for free on JungleeRummy.com and play games for free or for cash. The presence of Prakash Raj and Rana Daggubati would help Junglee Rummy establish a deeper connect with players in every region in the country.”
Brand: Junglee Games
Client: Ankush Gera, Saurabh Srivastava, Satya Mahapatra
Creative Agency – J. Walter Thompson Hyderabad
Managing Partner – Ram Gedela
VP & EBD – John Thomas
Account Manager – Kunal Shete
Executive Creative Director – Shyam Sunder Goud
Senior Creative Director – Lalitha Vaidyanath
Art Director – Subin Vijayan
Creative Supervisor (Copy) – Nikita Doshi
Brand Promotion – Nikita Doshi, Natalia Pillai
Production House: Kiss Films
Director : Shikha Makan
DOP: Paramvir Singh
Producer : Dalbir Singh, Paramvir Singh
EP: Anuradha Sachdev
Junglee Games is India’s fastest growing gaming company with a user base of over 10 million gamers. Incepted in 2012, the company develops a wide range of web and social games that offer a platform for people to connect through both traditional and modern games. Some of their most popular games are JungleeRummy, Junglee Teenpatti, Howzat Cricket and EatMe.io
About J. Walter Thompson India:
J. Walter Thompson India, the leading integrated communications company, specializing in Advertising, Digital, Activation, Public Relations, Direct Marketing, Design, Social and Rural Communications. It operates through offices in six cities and partners India’s best and most admired blue chip clients including Pepsico, Godrej, ITC, Nestle, Airtel, Hindustan Unilever, Aditya Birla Group, GSK Consumer Healthcare, Hero Moto Corp, Ford, Nokia, UB, Diageo, Kellogg’s and Exide among others.
J. Walter Thompson India has won accolades across national and international award shows, making it the most awarded agency at Goafest, Cannes, Clio and Spikes Asia in the past.
J. Walter Thompson India is known for winning at Cannes India’s very first: Grand Prix, Integrated Titanium, Design Gold, Promo Gold, Film Gold and Film Craft Gold. As well as India’s first Adfest Agency of the year 2010; India’s first Planning Grand Prix – The Jay Chiat Planning Award; and WPP’s Crème de la crème Award.
J. Walter Thompson’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com/india