Monthly Archives: June 2012

Curry Nation : Agency Profile

By Amey Katkar and Abhishek Jamwal

For DesiCreative’s very first agency profile we honed in on Curry Nation, a young and ambitious group of people headed by some very reputed individuals. The idea was to keep it friendly and get inside the walls of first impressions, to capture the essence of what they stood for, the agency, the people, their work, their ideology and a whiff of their plans for the future.
On a fateful Thursday, Priti Nair called us in for a friendly inquisition and I, in turn, called upon Amey, a fellow inquisitor armed with a tickling sense of humor that was ideal to get the conversation flowing. The two of us met at kurla and took the afternoon local to Mahalaxmi, chalking out a plan while being clear on one agenda, yes coffee to banti hi hai, peekar to aaenge hi…
At Mahalaxmi station we took a taxi for Famous studios, a landmark of the area and quite an iconic name in the advertising industry. Curry Nation was right nearby.  Then a quick pitstop at a chai tapri.


Vinci Raj : Interview

About himself:  A simple guy who loves to have fun. Vinci works at Ogilvy.

Why are you into Advertising?

I love the creative challenges every day at work. The fact that the work I create is tangible – ads that can be seen. Creating new ideas that entertain people and get them talking, excites me.

Did you attend school for fine art or design or Communications?

Yes, I did. Masters in Vis-Com, in Loyala. Post my MBA though.


All New Passat by DDB Mudra, India

The all-new Passat with Rear View Parking Camera.

Advertising Agency: DDB, Mudra, India
National Creative Director: Rajeev Raja
Creative Directors: Sreejith Kodoth, Ranjit Sasidharan
Art Directors: Sreejith Kodoth, Boby Mathew
Copywriter: Sreejith Kodoth.
Digital Artist: Y Dhaneshwar Singh
Photographers: Vikas Vasudev, Sreejith Kodoth., Alex Rank
Vice President: Anurag Tandon


Rage mobile by RK Swamy BBDO, New Delhi

Mobile Tracker’ is a unique feature that helps the owner of the mobile phone easily track his or her lost phone.

Advertising Agency: R K Swamy BBDO, Delhi, India
Creative Director / Art Director / Copywriter: Ajay Saini
Creative Group Head / Art Director: Amit Banik


Switch to organic food. While you can. By Thought Blurb.

Switch to organic food. While you can.

Advertising Agency: Thought Blurb, Mumbai, India
Creative Director / Art Director: Razia Kunj
Copywriter: Paresh K, Vinod Kunj
Illustrator: Abhinav Kafare
Photographer: Sandeep Patil
Digital Retouching: Jomi