Don’t let the drink drive you.
Advertising Agency: JWT, Delhi, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Priti Kapur
Senior Creative Director: Kishaloy basu
Art Director: Kunel Gaur
Copywriter: Sayantan Choudhury
Account Director: Preetika Mohan
Illustrator: Nithin Rao Kumblekar
Creative Director: SUJIT SOMAN
Art Director: ABDUL SHAFEEQ
Copywriter: SUJIT SOMAN
Brief:
Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing.
Solution:
So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born!
BRIEF
Maraa is an NGO that employs media and art to influence the society’s quality of life, health and livelihood. They wanted an annual report that would not only sum up their year but also express everything they stand for.
SOLUTION
We took inspiration from the word ‘maraa’, meaning ‘tree’ in Kannada, and the fact that they are an NGO that works towards bettering society. Keeping this in mind we came up with a solution that was cost-effective and eco-friendly.
A single color design was created that could be reproduced using a simple photocopier or even by the most basic printer. All their information was made to fit on a single sheet to reduce wastage of both paper and ink. Folded many times over, it became a small portable booklet – that makes this the world’s cheapest annual report.
Easy shaves.
Advertising Agency: Ogilvy & Mather, Kolkata, India
Chief Creative Officer: Piyush Pandey
Executive Creative Directors: Sumanto Chattopadhyay, Abhijit Avasthi, Rajiv Rao
Creative Director: Sujoy Roy
Art Directors: Anirban Guha, Sreejita Chakroborty
Copywriter: Arnab Manna
Photography: Sanjib Ghosh
Retouch: Rajib Kumar
Print Production: Rajib Banerjee
Account Managers: Kaushik Das, Pradipta Roy
By Amey Katkar and Abhishek Jamwal
For DesiCreative’s very first agency profile we honed in on Curry Nation, a young and ambitious group of people headed by some very reputed individuals. The idea was to keep it friendly and get inside the walls of first impressions, to capture the essence of what they stood for, the agency, the people, their work, their ideology and a whiff of their plans for the future.
On a fateful Thursday, Priti Nair called us in for a friendly inquisition and I, in turn, called upon Amey, a fellow inquisitor armed with a tickling sense of humor that was ideal to get the conversation flowing. The two of us met at kurla and took the afternoon local to Mahalaxmi, chalking out a plan while being clear on one agenda, yes coffee to banti hi hai, peekar to aaenge hi…
At Mahalaxmi station we took a taxi for Famous studios, a landmark of the area and quite an iconic name in the advertising industry. Curry Nation was right nearby. Then a quick pitstop at a chai tapri.
About himself: A simple guy who loves to have fun. Vinci works at Ogilvy.
Why are you into Advertising?
I love the creative challenges every day at work. The fact that the work I create is tangible – ads that can be seen. Creating new ideas that entertain people and get them talking, excites me.
Did you attend school for fine art or design or Communications?
Yes, I did. Masters in Vis-Com, in Loyala. Post my MBA though.
The all-new Passat with Rear View Parking Camera.
Advertising Agency: DDB, Mudra, India
National Creative Director: Rajeev Raja
Creative Directors: Sreejith Kodoth, Ranjit Sasidharan
Art Directors: Sreejith Kodoth, Boby Mathew
Copywriter: Sreejith Kodoth.
Digital Artist: Y Dhaneshwar Singh
Photographers: Vikas Vasudev, Sreejith Kodoth., Alex Rank
Vice President: Anurag Tandon
Mobile Tracker’ is a unique feature that helps the owner of the mobile phone easily track his or her lost phone.
Advertising Agency: R K Swamy BBDO, Delhi, India
Creative Director / Art Director / Copywriter: Ajay Saini
Creative Group Head / Art Director: Amit Banik
Switch to organic food. While you can.
Advertising Agency: Thought Blurb, Mumbai, India
Creative Director / Art Director: Razia Kunj
Copywriter: Paresh K, Vinod Kunj
Illustrator: Abhinav Kafare
Photographer: Sandeep Patil
Digital Retouching: Jomi
