By Amey Katkar and Abhishek Jamwal
For DesiCreative’s very first agency profile we honed in on Curry Nation, a young and ambitious group of people headed by some very reputed individuals. The idea was to keep it friendly and get inside the walls of first impressions, to capture the essence of what they stood for, the agency, the people, their work, their ideology and a whiff of their plans for the future.
On a fateful Thursday, Priti Nair called us in for a friendly inquisition and I, in turn, called upon Amey, a fellow inquisitor armed with a tickling sense of humor that was ideal to get the conversation flowing. The two of us met at kurla and took the afternoon local to Mahalaxmi, chalking out a plan while being clear on one agenda, yes coffee to banti hi hai, peekar to aaenge hi…
At Mahalaxmi station we took a taxi for Famous studios, a landmark of the area and quite an iconic name in the advertising industry. Curry Nation was right nearby. Then a quick pitstop at a chai tapri.