Advertising Agency: Happy, Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
COO: Siddartha Roy
Creative Director: Naren Kaushik
Art Director / Illustrator: Aswin Sridhar
Copywriter: Megha Ramesh
Account Management: Ajay Kumar, Pallavi Nayak
Brief: Basics Life is India’s largest menswear chain, with retail presence in over 100 exclusive stores and 600 multi-brand outlets, while also being available on their own online store basicslife.com. The store caters to all of men’s fashion needs including accessories and footwear.
The objective was to carry forward the success of their 2012 campaign – “shop like a man”.
Creative Solution: In order to take the same attitude and philosophy of last year’s ‘MAN’TRA’ (an anthem for men) to the next level, we created ‘The Men Commandments’.
With light-hearted digs at the notorious shopping practices of the opposite sex, each commandment illustrates how manly men should be shopping.
Credits
Brand: Basics Life
Client: Hanif Sattar & Suhail Sattar
Agency: Happy, Bangalore
Chief Executive Officer/Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Copywriter: Megha Ramesh
Art Directors: Sukumar N, Sevugan S
Account Planning: Ravi Bhat
Account Management: Ajay A Kumar
Production House: Pavleye Production & Artist Management
Executive Producer: Josef Pavleye
Directors: Marika Majorova, Jonas Karasek (Gunpowder)
“Depression”
[desi]8WJzgdcCifw[/desi]
Client Name: Basics Life
Ad name: Probase ‘Machos’ boxers packaging
Agency : Happy Creative Services India Pvt. Ltd.
Agency location : Bangalore, India
Chief Executive Officer: Kartik Iyer
Chief Creative Officer: Praveen Das
Designer: Viduthalai Raj M
Art Director: Viduthalai Raj M
Copywriter: Athul Chathukutty
Illustrator: Vinayachandran T
Studio Head: Ramakrishna R
Account Executives: Vigya Atri, Ajay Kumar A
Account Supervisor: Neelima Kariappa
Probase, the hi-fashion streetwear brand from Basics Life, was launching their new range of light and comfortable cotton boxers for men. Continuing the brand tradition of breaking the retail industry clichés, Basics Life wanted a catchy, innovative packaging for the same. And we were only too glad to oblige.
To highlight the lightweight, airy nature of the boxers, we designed the pack to mimic the only other product that sold thin air – the potato chips packet. Quirkily and aptly named Machos, the package combined characteristic Probase wit and bold aesthetics to delectable effect.
The design proved to be a rip-roaring success at the stores, with the customers loving the irreverent humour and handy convenience. With over 2000 units sold in just 4 months since release, Machos ended up being one of the season’s bestsellers from the Basics Life stable, a lot like hot chips.
PROBLEM:
Lingerie brand amanté has enjoyed considerable success since their launch in India 4 years ago. Keen on taking the brand to leadership status in the country, amanté wanted a campaign that would educate women on the importance of wearing the right bra. As inner wear is still considered a delicate subject in India, communication had to be bold yet relatable.
CREATIVE SOLUTION:
Working out of a common yet lesser-known statistic that 8 out of 10 women are wearing the wrong sized bra we conceptualized a campaign that urged women to come to terms with this fact and BREAK UP WITH THE WRONG BRA.
In order to stand out from conventional innerwear advertising, we decided to showcase real women talking about relatable bra problems. Print, outdoor, activations and digital banners lead women to a microsite (www.breakupwiththewrongbra.com) loaded with information, encouraging them to evaluate their current lingerie choice.
CREDITS
Client: amanté Lingerie
Creative agency: Happy
Chief executive officer: Kartik Iyer
Chief creative officer: Praveen Das
Chief operating officer: Siddartha Roy
Strategy: Ravi Bhat
Client servicing: Shweta Goud
Art director: Aswin Sridhar
Copywriter: Megha Ramesh
Photographer: Suresh Natrajan
Brief:
Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing.
Solution:
So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born!
Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.
Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.
Advertising Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh
Agency: Happy, Bangalore
Executive Creative Director : Kartik Iyer
Chief Creative Officer : Praveen Das
Designer : Viduthalai Raj M
Art Director : Viduthalai Raj M
Copywriter : Athul Chathukutty
Studio Head : Ramakrishna R
Account Supervisor : Neelima Kariappa
Account Executive : Vigya Atri
