Tarun is an Art Director with Percept AMO. He sent us this spec work for Tide.
Advertising Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Directors: Denzil Machado, Richa Mishra
Copywriters: Richa Mishra, Vivek Verma
Illustrator: Marcin Molski
Photographer: Tarun Vishwa
The shortlist for the 2nd annual Clio Healthcare Awards 2010 was declared on 20th October. In fact this is the first time ‘international’ entries were accepted in the competition. (The first edition – launched last year – only accepted work from agencies based in United States)
India’s Sorento Healthcare Communications, one of the country’s leading agencies in this space, made the cut with 3 shortlisted entries. The entries battled three rounds of rigorous judging by an esteemed international jury and had almost 235 agencies from 27 countries participating.
About a year ago, LiebeFonts (which is German for “sweet fonts” or “dear fonts”) began publishing witty picture fonts based on the work of illustrator Ulrike Wilhelm. LiebeErika is Ulrike’s first alphabetical font, and it has skyrocketed into the upper reaches of our Hot New Fonts list. A thin, compressed typeface with a hand-drawn look, LiebeErika shares some characteristics with recent fonts such as Amarelinha or Strangelove Next but the differences are obvious. LiebeErika’s curves are smoother and its shapes more regular — without being stiff. More importantly, it has lowercase forms (and very charming they are), plus more extras than you can shake a stick at: cheerful alternate forms and figures, ligatures, nicely designed key words (“and”, “the”, “by”) and more. While you need OpenType-enabled software to use these advanced features, you’ll be able to enjoy LiebeErika’s graceful shapes with other programs as well.
With kind permission of MyFonts.com