The shortlist for the 2nd annual Clio Healthcare Awards 2010 was declared on 20th October. In fact this is the first time ‘international’ entries were accepted in the competition. (The first edition – launched last year – only accepted work from agencies based in United States)
India’s Sorento Healthcare Communications, one of the country’s leading agencies in this space, made the cut with 3 shortlisted entries. The entries battled three rounds of rigorous judging by an esteemed international jury and had almost 235 agencies from 27 countries participating.

Dinesh Ghosalkar and Sarvesh Raikar, Creative Group Heads at Sorento were thrilled with the news.
“We are glad that a body of the stature of CLIO has decided to honour healthcare advertising. The recognition was long overdue, given the world-class work that’s produced in the sector”. (The duo has collectively won almost two dozen International Awards at globally recognized competitions like the New York Festivals (Globals) and the RX Club, New York.)

The Gold, Silver and Bronze Awards will now be declared on the 12th of November with a grand party at the Hudson Hotel in New York City. Just three other Indian agencies made it to the shortlist – McCann Healthcare Worldwide (Mumbai), PointBlank Advertising and Akanksha Healthcare.

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Entry details: The agency had two shortlists in the Poster Category – ‘Knee – Osama/Bush’ and
‘Knee – Batman/Joker’. Illustrated exquisitely, the concepts brought together arch rivals for a good cause – to promote an arthritis therapy to doctors.  The third shortlist came in the Direct Mail Category. Titled ‘Coffin’, the mailer was sent to diabetes patients highlighting the growing prevalence of leg amputations.

Rajesh Rai, EVP & ECD Sorento is all smiles. He says “Every year our endeavour is to produce brand solutions that set a global benchmark. I’m happy even this year, we’re up there with the world’s best”.

The team members that worked on the entries include the Creative Group Head pair of Dinesh Ghosalkar and Sarvesh Raikar with teammates Rucha Patil and Sachin Bugade.

Credits:
Title: ‘Knee – Osama/Bush’

Client: Sammy, Wockhardt
Executive Creative Director:  Rajesh Rai
Creative Group Head (Art):  Dinesh Ghoslakar
Creative Group Head (Copy): Sarvesh Raikar
Illustrator: Pritesh Rane
Graphic Designer: Sachin Bugade
Account Team: Dorelle Kulkarni, Sheron Thomas

Title:  ‘Knee – Batman/Joker’
Brand/Client: Sammy, Wockhardt
Executive Creative Director:  Rajesh Rai
Creative Group Head (Art):  Dinesh Ghoslakar
Creative Group Head (Copy): Sarvesh Raikar
Illustrator: Pritesh Rane
Graphic Designer: Sachin Bugade
Account Team: Dorelle Kulkarni, Sheron Thomas

Title:  ‘Coffin’
Brand/Client:  NervJyoti Camp, Wockhardt
Executive Creative Director:  Rajesh Rai
Creative Group Head (Art): Dinesh Ghoslakar
Creative Group Head (Copy): Sarvesh Raikar
Copywriter: Rucha Patil
Art Director: Abhay Patkar
Production Design: Rajendra Bitling
Graphic Designer: Sachin Bugade
Account Team: Dorelle Kulkarni, Ruchi Shah, Sneha Hariharan

ABOUT SORENTO: Today Team Sorento works with the crème-de-la-crème of healthcare clients in India and represents one of the largest advertising outfits dedicated to healthcare communications. Its roster of clients includes GSK, Astra Zeneca, Novartis, Piramal Healthcare, Universal, J&J, Wockhardt and Schering Plough. Sorento constantly strives to set the global benchmark in healthcare communications, with clutter-breaking strategies and out-of-the-box creative work. The agency has made it a habit of winning international awards – and has now also begun handling international businesses out of India.  Last year the agency topped the worldwide Gold tally in RX Club Awards (New York) – considered a prestigious award in the healthcare industry worldwide.

About The CLIO Healthcare Awards: The CLIO Healthcare Awards is an extension of The CLIO Awards, one of the world’s most recognized awards competitions for advertising, design and communications, which celebrated its 50th Anniversary in 2009. Healthcare is regulated differently and more stringently than traditional advertising and promotion. The CLIO Healthcare Awards will be executed using the same rigorous standards and commitment to excellence as the CLIO Awards, but levels the playing field to qualify and judge this particular and massive industry sector more fairly and appropriately.

About The CLIO Awards: The CLIO Awards is one of the world’s most recognized awards competitions for advertising, design and communications. The CLIO Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, CLIO’s iconic statue is the most widely recognized and coveted symbol of the industry’s creative accomplishments.