“What’s Holi without the colour?
Holi is not an excuse to harass women. ”
Advertising Agency: Ogilvy, Mumbai, India
Account Management: Radhika Seth, Juhi Chittoria
Creative Team: Burzin Mehta, Sakshi Choudhary, Harsha Gharat, Vibhor Tyagi
Project Management / Tech: Priya Bajad, Vishal Shinde
Producer: Junaid Pandrowala
Photographer: Puranjoy Gupta
Advertising Agency: Watercrab, India
Studio Director: Raghavendra Rao
D Illustrator: Ajith Mathur
Art Director: Midhun Raj
Executive Creative Director: Jeevan Sebastian
Creative Director: Shylesh Kumar
Creative Director: Nashid Thenjeri
Advertising Agency: MAKANI Creatives, Mumbai, India
Art Director: Pratik Dhas
Copywriter: Dhaval Ramtirthkar
Illustrator: Alex Konahin
Retoucher: Pratik Dhas
National Creative Director: Anant Medepalli
Creative Directors: Sachin Padave, Dhaval Ramtirthkar
Santoor is India’s most loved and largest selling beauty soap among women. Santoor wanted to create a relevant campaign to connect with young voters during the elections. But, the big question we were grappling with was – what could a beauty brand say during the elections?
Most research indicated that Indian youth were disillusioned with politics and voter apathy was high among youth. During the height of the election season, #fashion and #beauty were trending more than #voting. So, our goal was simple – to bridge the gap between beauty and the ballot. To make voting just as trendy and beautiful. We wanted young women to not just look young, but to think young too.
Client: Santoor
Advertising Agency: ADK Fortune, Bangalore, India.
Executive Creative Director: Sonia Bhatnagar
Senior Creative Director/Head of Art: Siju RS
Senior Creative Director: Kedarnath Gupta
Art Director: Arjun TK
Copywriter: Shashank Kumar
Planner: Hinita Lala
We used smart illustrations to connect cricket and its elements to the type of charity work that would benefit from the match; be it education, medical aid or even setting up toilets and drinking water in villages. The result was a clear and powerful communication, that got everyone’s attention.
Print advertisement created by Stark, India for Rotary Coimbatore Spectrum, within the category: Public Interest, NGO.
Advertising Agency: Stark Communications, Cochin, India
Creative Director: Jacob Thomas
Art Director / Illustrator: Vinod Vareed
Advertising Agency: FCBUlka, Mumbai, India
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Keegan Pinto
Creative Director: Rajdatta Ranade
Senior Art Director: Niraj Patil
Image Production: Cocktail Art Co.
Background: Dark chocolates barely constitute 10% of the chocolate category in India. But recently, consumers, especially millennials, have begun embracing dark chocolate. Amul, Asia’s second largest dairy brand, has been making chocolates for over 30 years. It recently launched a variety of premium dark chocolates, including the very rare 90% dark chocolate.
Idea: Uninitiated people don’t know what to expect from dark chocolate. For them, the world of dark chocolates is uncharted and unfamiliar. Using the rarest of variants, the 90% Dark chocolate, we created a world filled with intrigue and mystique, seducing people to be a part of it, to come and get a glimpse of what lies on the other side.
Advertising Agency: JAANRISE, Hyderabad, India
Creative Director: Sumann Gadde
Art Directors: Abhi Rathan, Satish Valluri, Bhaskar Vanam
Copywriters: Rohit Narla, Aryak Ray
Photographer: Dilip K David
Managing Director: Boyapati Chaitanya
Chief Strategy Officer: Ratnakar Rao
Director Planning / Growth: Pavan Kumar
Head-Business Affairs: Sarodhya Yadav
Advertising Agency: Madras Brand Solutions, India
President: Vikram Menon
Senior Vice President: Sriram Sunder
Creative Directors: Ajit Devadason, Sendil Kumar
Art Directors: Vinay Saya, Ajit Devadason
Copywriters: Sendil Kumar, Ajay S Kurpad
Illustrator: Vinay Saya
Advertising Agency: SoS Ideas, Kolkata, India
Creative Directors: Souvik Misra, Soubhik Payra
Art Director: Siddhartha Sankar Ray
Copywriter: Indrayudh Mitra Digital
Artist: Indrajit Nandy
Advertising Agency: SoS Ideas, Kolkata, India
Creative Directors: Souvik Misra, Soubhik Payra
Art Director: Siddhartha Sankar Ray
Copywriters: Indrayudh Mitra, Preetha Basu
Illustrator: Gourab Jana
