Hitarthy Shah

Dove Men+Care : Spec Work from Miami Ad School

February 17, 2022Creative, DigitalDove Men+Care : Spec Work from Miami Ad School, Hitarthy Shah, Omkcar Shethe, Ria Kulkarni, Rohit Wanino comments

Brand Name: Dove Men+Care
Campaign Title: The Non-tradable Bond
Media Type: Experiential / Outdoor

Description:Most men think about the missed work opportunities if they take paternity leave, and choose to not take the leave. But they forget about what they would miss out on, at home. How could Dove Men+Care change this?

So, we executed a stunt at the New York Stock Exchange, a marketplace dominated by men. We took over the screens at NYSE showing moments of babies to new fathers working there. The campaign pushes fathers to invest more time in the bond they share with their new born.

Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe

#EqualPockets by DDB Berlin

February 15, 2022Creative#EqualPockets, Alice Rotelli, Ana Vujanić, David Mously, DDB BERLIN, Dennis May, Elisabeth Verheijen, Hitarthy Shah, Jan Harbeck, Kings of Indigo, Marco Lemcke, Maximilian Müller, Patrik Lenhart, Rohit Wani, Salimah Gablan, Sirena Grace Martinelli, Tony Tonnaer, Vaishnavi Raione comment

Brand Name: Kings of Indigo
Campaign Title: #EqualPockets
Media Type: Integrated
Industries: Fashion

Synopsis:
DDB Berlin turns denim into a symbol for equal pay by creating the first women’s jeans collection with pockets equally as deep as men’s.

Credits:
Client: KINGS OF INDIGO:
Founder: Tony Tonnaer
Managing Director: Elisabeth Verheijen
Communication: Ana Vujanić
Illustration: Salimah Gablan

Agency: DDB BERLIN
Chief Creative Officer: Dennis May
Managing Directors Creative: Jan Harbeck, David Mously
Creative Director: Patrik Lenhart
Senior Art Director: Marco Lemcke
Copywriter: Maximilian Müller
Art Directors: Alice Rotelli, Sirena Grace Martinelli
Junior Creative: Hitarthy Shah, Rohit Wani, Vaishnavi Rai

Chivas Regal : By Independent Creatives

February 10, 2022Creative, DigitalHitarthy Shah, Rohit Wanino comments

Brand Name: Chivas Regal
Campaign Title: The Rarest Chivas
Media Type: Digital
Industries: Alcoholic Drink
Synopsis:

Chivas Regal wants to continue building on its legacy while being relevant to the next generation of hustlers. So, we made the only whiskey that grows in value after you buy it. We converted a barrel of our whiskey into an NFT, called ‘Chivas One’. Whoever purchases the NFT gets to decide how long they want to age the whiskey barrel. As the whiskey ages, the price of the NFT appreciates too.
Credits:
Art Director – Hitarthy Shah
Copywriter – Rohit Wani