Netflix by Miami Ad School

Advert title: Picture My Mood
Campaign name: Picture My Mood
Media: Online
Agency: Miami Ad School, Miami, USA
Brand: Netflix
Art Director: Yann Loussouarn
Copywriter: Adam Rathbun

 

Short description:
Have you ever had music that listened to you? Music that changed based on both what you were doing and how you were feeling? As part of its new movie-suggestion algorithm, Netflix teamed up with Spotify to create a cinematic music experience independent of tiresome browsing. Introducing Picture My Mood. All you need to do is open it on Spotify and select the genre of film, such as rom-com, western, and noir.
Picture My Mood constantly evolves your personal film score as you move about your day, as if you are your own protagonist. And when you finally come home, you can simply open your connected Netflix account to pick from a special queue that suggests based on what you have been listening to.

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