Creative

Creatives from around the world.

Holi for Reliance General Insurance by Ogilvy Mumbai

“What’s Holi without the colour?
Holi is not an excuse to harass women. ”

Advertising Agency: Ogilvy, Mumbai, India
Account Management: Radhika Seth, Juhi Chittoria
Creative Team: Burzin Mehta, Sakshi Choudhary, Harsha Gharat, Vibhor Tyagi
Project Management / Tech: Priya Bajad, Vishal Shinde
Producer: Junaid Pandrowala
Photographer: Puranjoy Gupta

 

Holi by Ogilvy

Vogo Pharma by Peepal Tree, Pune

Advertising Agency: Peepal Tree, Pune, India
Creative Director / Copywriter: Priya Gupta
Art Directors / Illustrators: Ram Gore, Uddhav Shinde

Indians love to end their meal with desserts. They are known for their sweet tooth. Even if they are diabetic, they still give in to their craving for sweets.

Nothing can be done to treat the sweet tooth of Indians. Thankfully there is Vogo to manage the Post Prandial Hyperglycemia efficiently.

Re-Imagined/Extinct Indian Musical Instruments

Sneha Suresh is a visual communicator and printmaker born and brought up in Goa. She is a graduate from Srishti Institute of Art, Design and Technology and is currently working on her own brand, Tucksac. Her latest body of work is inspired by Indian musical instruments that are either forgotten or are on the verge of extinction.

This series of illustrations is a playful re-interpretation of lesser known Indian musical instruments that are either forgotten or are on the verge of extinction. Each illustration is a tribute to one such instrument with an aim to push people to think, wonder, imagine and perhaps even create. A year ago, Sneha’s father visited his boarding school 4 decades later where he found and re-united with his tabla after 40 whole years. The sheer joy on his face while holding an instrument that he played 40 years ago inspired her to work with forgotten indian musical instruments.

This project along with her previous projects Prajne and Inaipu, is a part of a brand that she founded 5 years ago called Tucksac. Tucksac’s logo is a carrier pigeon as a major part of the the brand’s work involves making certain narratives from the past (Indian Cultural Heritage) more accessible.

4 of Inktober 2019’s prompt words were used to create this series of illustrations. All illustrations have been hand painted and photographed by Sneha Suresh

TausxAncient by Sneha Suresh
Instrument: Taus / Mayuri Veena
 Prompt: Ancient
NagfanixMorchang by Sneha Suresh
Instruments: Morchang + Nagfani Prompt: Ring
YazhxBait-2 ny Sneha Suresh
Instrument: Yazh (Makara Yazh (Crocodile) and Matsya Yazh (Fish) Prompt: Bait

Extinct/EndangeredMusicalInstruments_SnehaSuresh

“To design is much more than simply to assemble to order or even to edit: It is to add value and meaning to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade and perhaps even to amuse. To design is to transform prose into poetry.” – Paul Rand

Santoor Beauty Spot – Case Study by ADK Fortune, Bangalore


Santoor is India’s most loved and largest selling beauty soap among women. Santoor wanted to create a relevant campaign to connect with young voters during the elections. But, the big question we were grappling with was – what could a beauty brand say during the elections?

Most research indicated that Indian youth were disillusioned with politics and voter apathy was high among youth. During the height of the election season, #fashion and #beauty were trending more than #voting. So, our goal was simple – to bridge the gap between beauty and the ballot. To make voting just as trendy and beautiful. We wanted young women to not just look young, but to think young too.

Client: Santoor
Advertising Agency: ADK Fortune, Bangalore, India.
Executive Creative Director: Sonia Bhatnagar
Senior Creative Director/Head of Art: Siju RS
Senior Creative Director: Kedarnath Gupta
Art Director: Arjun TK
Copywriter: Shashank Kumar
Planner: Hinita Lala