Anoorupa Bose is a fearless Creative Director. Give her a brief and she’ll come up with an idea that is so bold yet effective, that you’ll want to take the leap with her! Anoorupa is also a fearless human being. She has always fought for her rights and the rights of her teammates at previous agencies where employees were overworked and systematically exploited.
Why are you into Advertising? In advertising, you get to be an artist, a filmmaker, a craftsman, a hacker, a revolutionary for social causes, a public speaker, a writer, a storyteller, a strategist, a musician, a startup incubator, a data analyst, a psychologist, it´s a field that enables you to express your creativity in so many different ways and that’s why I love it!
Did you attend school for fine art or design or Communications? I studied English.
You have been a highly awarded Creative at a very young age. How has that impacted your career? Feels a bit awkward to brag, but yes, in school I was always the most-awarded student in theatre, writing and public speaking competitions – all of which has greatly helped me hone my skills in advertising. Especially theatre, because even before you get to publish your campaign to the public, you need to first pitch that idea face to face to your client, and that’s when all the drama, stage training and public speaking experiences from the past unleash.
Famous Letterpress is a design and print studio situated in Nagaland, India. Their love for creating aesthetically pleasing handcrafted products dates back to 2008. Early in their journey, their founder Akanito discovered and fell in love with letterpress. He dedicated the next decade to perfecting the craft of letterpress printing, training our team, and developing a diverse range of products and services. Since then, Famous have grown their client base and have served national and international clients. Their unique process and approach rooted in design thinking make them the ideal partner for clients looking for intimacy and craftsmanship in their products.
What made you continue with letterpress when most people now go for digital printing? We are a team of designers, print enthusiasts, and creative professionals dedicated to making unfailing and aesthetically sound products. In a world that’s becoming increasingly electronic, we feel many people long for something a little more personal. Our approach is focused on making the final product a one-of-a-kind experience that makes the end consumer feel special. Our printing process provides our engaging designs with the warmth they need to breathe life into any piece of paper.
How many fonts do you have? Thanks to the advancement of technology and the development of photopolymer plates, we are no longer limited to ready-made fonts made from wood or metal. Any digital fonts can be accessed online and brought to life through the tactile impression of letterpress.
Kaashvi is a visual designer based out of nowhere specific. She works full-time at Studio Ping Pong and is a part-time freelancer. She works in both print and digital mediums and enjoys branding, typography, data viz, illustration and editorial design. In her free time, she likes to window shop fonts, play with recipes, thrift clothes, read books and browse supermarket aisles for hours. You’ll most likely find her making long lists, cleaning obsessively and thinking about her next meal. She takes a lot of photos, without any permission from fellow humans. She gets bored too quickly and needs constant change.
Why are you a Graphic Designer? I was quite sure I wanted to pursue graphic design since high school. I have multiple interests and design does give me a lot of freedom to explore and learn new things everyday. I love the nature of our work too. No day is ever boring, it has a lot to offer.
Did you attend school for fine art or design? I completed my graduation from MIT Institute of Design, Pune in Communication Design.
You have a distinct style of Design. How long did it take you to develop your style? I love to experiment with different styles and mediums, and just simply create. It’s important for me to take out time for practice every now and then- let it be lettering or drawing florals or studying color and composition. I think over the years, working on a variety of projects has really helped me apply these skills and develop my style
How did you focus so much on graphic illustrations? When did you realise you loved doing it and wanted more of it? I find it very fascinating how something, for eg. a fish- might have been drawn differently a million times in the past, but we still come across an illustration of it which leaves us in awe. There are new ways of seeing and newer ways of communicating visually what you see. Everyone has different influences and perspectives. And I think illustration gives you so much room for experimenting and creating, I really enjoy that. It gives me a lot of joy.
Were there any particular role models for you when you grew up? Can’t recollect anyone specific but I’ve always looked upto female designers running their own show.
When did you start freelancing? First year in college. I did small gigs I got through friends and the college in the start. I had reached out to a couple of places for internships in my first year and I eventually started freelancing for them.
Was there any time when you wanted to quit graphic design? Nope never. There are some days when the motivation is low and sometimes when I feel burnt out, but I’ve never wanted to quit graphic design. There are a lot of other interests I’d like to explore though. I’d love to study/ learn more about behavioural economics, child psychology, food science, nutrition, natural medicine, photography, textile to name a few. I do hope to possibly work at the intersection of these + design in the future.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients? I have worked with agencies/ studios previously but lately I’ve been working more directly with clients, brand managers or collaborating with other designers.
Do you have clients who give you steady work or do you advertise for new clients often? I do have a couple of clients who give steady work or direct me to newer clients through word-of-mouth. I also get new ones through Instagram and Behance sometimes.
How do you market yourself? For Illustrations, Lettering, Wedding Invite Design- Instagram works well for me. For Branding, Packaging, Editorial- its through word of mouth and past clients.
Any other Indian graphic designers who you admire? Kriti Monga, Shiva Nallaperumal
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option? I’d say if you enjoy it, don’t give up easily or switch to other professions. Stick around for a bit, it’s quite fulfilling.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price? I think there’s definitely change and more awareness now than ever. There are lot of clients who understand the value of good design.
Mac or PC? Mac.
Who would you like to take out for dinner? Hmm so many people. But I would call them home for a themed pop-up dinner.
What’s on your iPod? Spotify? Lotsa podcasts. Freakonomics, Unexplainable, Sporkful that I can remember on top of my head
Whats your Twitter Handle? Instagram? Behance? @type.nerd www.behance.net/kaashvikothari
Advertising Agency: Evoka Communications, Kochi, Kerala, India Creative Director: Junaid Mohammed Art Director: Vivek Copywriter: Junaid Muhammed Director : Safeer AP
One of Malayalam’s leading regional news channels, MediaOne, has scaled new heights with a staggering 27 million views on Facebook. Our creative team was able to come up with innovative graphics to represent Mediaone’s achievement. The graphics display an “eye-popping” chart to showcase the viewership that MediaOne enjoys.
Swati is a self-taught artist, who believes that learning never stops. She learns from the nitty-gritties of her everyday life, her friends and even from her 7 year old son. In her words “every designer should be like an innocent child, naive but imaginative”. Growing up, her inspirations were Walt Disney, Pixar and sci-fi movies that have stayed relevant through the time.
Why are you a Visual Artist? Like they say “you should always turn your passion into your profession”, I think art is a form of communication that can reveal your innate desires. I always loved to paint and draw. As an artist, I try to create a canvas of all my hidden emotions and watch them interact with each other thereby telling my story without speaking a single word. As a child I loved to paint and draw. My work gives me an opportunity to create new things everytime I pick a pencil or hold a brush to paint an exquisite picture of a brand. It’s a form of expression for me – ‘Speaking without uttering a single word’. I have made the walls of my home my canvas, my thoughts my paint brush and my emotions my colors. And I don’t see any difference while creating exquisite art forms for any brand. Today, when people appreciate my work, I can’t help but think of the times when my parents supported and encouraged me to become an artist.
Did you attend school for fine art or design? No, I had no formal education in design. Although I did complete a course of 2D animation from Escotoonz, a venture of Escorts Group. It was the first to be introduced in North India about 2 decades ago.
You have a distinct style of Design. How long did it take you to develop your style? I feel learning never stops, I am still learning but my focus, dedication and patience towards my work and the zeal to always try something new has brought me here. Geometric, hand-drawn, organic, I like to create art in every way possible. The geometry of life pushed me to become an artist. Perhaps, that is why I like creating all types of design, be it hand-drawn or graphic illustrations.
Rollick is one of West Bengal’s favourite frozen dessert brands that offer a wide range of frozen desserts for people to delight in. The festival of Durgotsav is no different. It rather amplifies people’s spirit to enjoy every moment of the festive grandeur. This very emotion is aptly reflected in the campaign, where we have used popular Durga Puja elements like the Dhaak, Dhunuchi, Lotus, Conch and Trishul in an interesting illustration style. All these elements, drawn on different types of ice cream spoons justly describe the fun-filled moments of the festival.
In India, the disparity in property ownership among men and women is very pronounced, with only 30% of women owning homes. The primary vision for Shanoor Homes, in this campaign was a need for women to own homes. They integrated this vision into their development to let women homebuyers to own property without registration charges.
The objective of our campaign aligns itself with this progressive and socially committed vision and welcomes more women to invest in housing developments, so as to create an equal space for all genders.
Advertising Agency : Evoka Communications Creative Director : Junaid Muhammed Copywriter: Muhsin Client Service : Safeer AP Photographer: Arun Pathadimethil
Are you ready for the Big Bengali ‘Fish’tival?! Go back in time to those incredible moments with the freshest fish and the most incredible recipes! A Bengali fish festival like no other, buy these specials and get an authentic Bengali recipe with it for you to try!
Advertising Agency (School): Freeflow Ideas, Bangalore Art Director: Renjith T Copywriter: Sandeep Pai
Our main motive for the campaign was to represent our legends and there biography with there own words in Audio Lab. And if you zoom in over the portraits you guys can see how the portraits has been made with the help of typography in a very simple and cute manner.
Advertising Agency (School): Chasmawala hai na!, Mumbai, India Art Director: Chintan S. Gopani Copywriters: Babusona Ghanti Jr Designer: Dipen Jain, Niyomi Jerajani, Babusona Ghanti
