In India, the disparity in property ownership among men and women is very pronounced, with only 30% of women owning homes. The primary vision for Shanoor Homes, in this campaign was a need for women to own homes. They integrated this vision into their development to let women homebuyers to own property without registration charges.
The objective of our campaign aligns itself with this progressive and socially committed vision and welcomes more women to invest in housing developments, so as to create an equal space for all genders.
Advertising Agency : Evoka Communications
Creative Director : Junaid Muhammed
Client Service : Safeer AP
Photographer: Arun Pathadimethil