
August is a communications agency led by Vivek Dhyani, Ambar Sharan Lal and myself (Manish Bhatt). It’s been around since 2006. Over the years we have serviced accounts like IFFCO Tokio, Times OOH, Pizza Hut Delivery, Barista, Spice Mobility and Conscient Group.
What made you start August Communications?
The three of us had worked together at the beginning of our careers. While Vivek and Ambar kept on working in mainstream advertising, and getting longer and longer job titles, I had started dabbling with start-ups by 2002. By 2006, Vivek and I were already old friends with a common love for Old Monk and Hindi Poetry, both of us a little jaded with regular jobs. So we decided to quit our jobs to start this creative outfit called ‘Sex Creatives’. I guess we just wanted to work at our own pace and have some fun in the process. Our first office was Vivek’s living room. Then, to our surprise, we started getting business. A few hundred bounced mails later, we changed our name to August Communications. Soon, Ambar joined us to take care of the business end.
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