Polar Electric by Monkey Wrench, Kolkata

Polar Electric is a 4-decade-old electronics brand that has been diversifying its range of home appliances with special emphasis on fans all across India. Powering ease and convenience, the brand takes a step further to instill a new wave of awareness in the air with its digital film.

Headline: Polar Electric brings social message forward – iss Holi, bura na bano!

While the popular act of celebrating with colours is cherished among friends and families, often this very act of smearing colours is extended to pets and stray animals as an act of teasing. Our four-legged friends are seen frantically harassed and afraid on this day. Adverse effects like blindness, skin allergies and respiratory disorders work no less than poison for them.
To impart the message of excluding pets and animals from Holi, Polar Electric decided to bring awareness in the air distinctly. The narrative gently communicates an important social message to children & young adults about respecting every being’s safety & not channelling our idea of a Holi celebration on to our furry friends.

Client: Polar Electric
Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Associate Creative Director: Madhura Chakravarty
Client Servicing Head: Kusumanjan Banerjee
Concept: Kusumanjan Banerjee
Copywriter: Madhura Chakravarty
Production House: No Country Films
Director: Nirjhar Mitra
Producers: Nilanjan Chakraborty, Shayak Roy
DOP: Shubhajit Roy
Edit & Colour Correction: Tushar Sarkar
Music & Sound Design: Mainak Mazoomdar
Make-up: Deboshree Bhattacharya
Art & Costume: Adrija Bhattacharya
Assistant Director: Poushali Saha
Voiceover: Pranjal Vaid
Actors: Subhash Chandra Pachisia, Yash Vardhan, Sidhant, Rohit, Jaan.

Unhealthy Gap by Design Juice, Bengaluru

Synopsis: OOH advertisement campaign created by DESIGN JUICE, Bengaluru for Kasturba Hospital Manipal, one of the India’s leading teaching hospital brand that has a presence in Manipal, Karnataka. We came-up with outdoor & digital campaign for World Health Day awareness programme. To create awareness around fast food that causes obesity and fatness. Which has become a world over problem that’s eating into every fast food lover’s health. So, through the button-down gap we have tried to address this global concern.

Agency: DESIGN JUICE, Bengaluru, India
Client/Brand: Kasturba Hospital, Manipal
Creative Director: Sandeep, Siddarth Basavaraj
Art Director: Sunil Kumar
Copywriter: Siddarth Basavaraj
Illustrator: Sunil Kumar, Abhijith
Junior Illustrator: Rohit
Photographer: Abhijith
Brand Strategy: Sandeep
Additional credits: Krishnakant

Unhealthy Gap by Design Juice

Rohit Redkar Photography

Rohit is a man of few words, lets his work do the talking for him. Probably he was attracted to the camera before he noticed the opposite gender ;). As much as he is comfortable behind the camera the situation is totally reverse when he has to smile for the camera.

Why are you a photographer?
It’s the only Best thing I can do in this life. I m leaving my dream.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Nothing specific moment, when I decided to be photographer.

I was an engineering student. I was very bad in studies, never enjoyed studying.


Rohit Gandhi Photography

Rohit is an artist by choice where the medium does not matter. From colors to film, the medium may have changed; the imagination to perceive has not. Always looking forward to a take that is fresh and energetic has moved him, and motion for the interactive market is not far behind. Educated at Sir J.J. Institute of Applied Arts, Mumbai, with majors in photography and assistantship with Jatin Kampani and Israr Qureshi in 2002 – 2003 made it sure what he has always been looking for.

Why are you a photographer?
It is a perfect blend of art and technology. As much as I am in love with art of creating pictures, the technology that can raise the bar of imagery is equally motivating. The physics of light and shadow and how it can be brought alive is very exciting. A lot runs through your mind and unless it takes shape in reality, the justice has not been done. It’s imperative to express and show what you really feel and share it with the world. Happiness comes when you share it with the world and find a connection.