By Shalini Pal. (Shalini is a student of Advertising at Symbiosis College, Pune)

Gone are the days, when all we would be hooked up to in our free time for entertainment or to increase our know-how about the world were radio, TV and newspapers. With the advancement in science and technology, the emergence of extremely influential and powerful new digital era has overtaken all the other forms of media. Just like air, water and sunlight, today internet has become a quintessential part of our life and it’s impossible to imagine our life without internet!
In the present day, all our life revolves around is text messages, phone calls, google search, e-mails, tweets, Facebook status updates and game consoles. Clearly, we are way too overwhelmed with the new digital era and this is the prime reason why marketers are increasingly shifting from traditional marketing methods to digital marketing campaigns.
Digital marketing refers to promotion of a brand, service or product by using digital media which incorporates various digital channels like social networks, emails, cellular phones, Search Engine Optimization (SEO), banner advertising, pay per click (PPC), SMS, voice broadcast, smartphones, tablets, game consoles, fax broadcast, video streams, podcasting, etc.

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