Monthly Archives: December 2011

Fox Crime channel by Ogilvy Mumbai

Advertising Agency: Ogilvy & Mather, Mumbai, India
Director: Shashank Chaturvedi
Executive Creative Director: Abhijit Awasthi, Rajiv Rao
Senior Creative Directors: Sukesh Kumar Nayak, Heeral Akhaury
Copywriters: Sangeetha Sampath, Risha Merchant, Sukesh Kumar Nayak
Art Directors: Heeral Akhaury, Purwa Sali, Samantha Nazareth


Mothers Pride by Out Of The Box

Advertising Agency: Out of the Box, Delhi, India
Chief Creative Officer: Viral Pandya
Art Directors: Komal Tandon, Viral Pandya
Copywriters: Vaibhav Pandey, Viral Pandya, Sabu Paul
Illustration: Bombay Duck Designs
Typographer: Ajay Yadav


Volkswagen Jetta

The all-new Jetta. You’ll do anything to drive it.

Advertising Agency: DDB India / Mudra group, India
Chief Creative Officer: Bobby Pawar
National Creative Director: Rajeev Raja
Creative Directors: Sreejith Kodoth, Ranjit Sasidharan
Art Director: Sreejith Kodoth
Copywriter: Ranjit Sasidharan
Vice President: Anurag Tandon
Group Director: Giridhar Bhat
Brand Manager: Punit Bhatt
Brand Executive: Lahar Joshi
Photographer: Alex Rank


Ganapathy Ramachandran, DesiCreative in Mumbai

I’m one of the few people who knew their calling early on in life. My dad was a secretary at BBDO while I was growing up, and he used to tell me about shooting with Urmila Matondkar, and he used to return late from award shows, bringing home the coolest stuff (stress balls really caught my fancy). So I was always fascinated by advertising, and spent more time observing ads rather than regular TV programming. And here I am!
I’ve spent more than seven years in advertising, growing from trainee to group head while learning a lot on the way. I started my career at Ambience Publicis, spent a couple of years in Dubai, and have worked at Percept and Ogilvy. I’m currently working with M&C Saatchi as a Creative Group Head (Copy). I like listening to trashy hindi music, reading light material, watching standup and playing all kinds of sport.
I’ve handled clients like Mazda, Xerox, Giordano, Nokia, Rajasthan Tourism, Vodafone, Aditya Birla, Kotak, Marico, etc.

Why are you into Advertising?
Because it’s not 9 to 5, and because I generally have no sense of time – I feel tired in the mornings and alive at night. Because your mind can be constantly innovating and ideating and learning and adapting – even over weekends. Ideas can strike at any time. Even in your dreams. Each day you face a different challenge, and the solution you apply is never the same. There are just so many angles – you can lose yourself in discovering them. And there is no formula. And nobody is ever labeled a success, because you are only as good as your last campaign. And because the profession is a drug – you hate it as much as you love it, but you can’t leave it once you’ve been in it.

Let Calcutta Surprise You

Client : YPO, Calcutta Chapter
Producer/Director: Priyanka Rungta, supported by Arka Bhattacharyya, Navsoft
Creative Agency : 100 Watts Design Studio
Branding, Art Direction & Copy : Kritika Malhotra
Production House: Arko Sen


Interview with Manu Gupta

Manu spent his childhood in a huge joint family with no one from advertising or art or music or any creative background and his parents worked hard as teachers in government schools, saving all they could to give their 2 young boys a good future in an English medium school, St. Mary’s. He always wanted to be a doctor. But never took his studies seriously after class 8th. He had been a DU student for 5 years without a degree in B.Sc. Mathematical Sciences. Manu, in spite of his father telling him that he will never get through IIT Entrance exam, prepared for it, but never got through it. He used to do sketches and banner designs in school, but it never occurred to him or his folks that he could have a good career in something he enjoyed … art. He kept discovering. From working in an internet cafe to get free access to internet and downloading fonts for Rs.1000 a month, to an event management agency to a web development company, to a DM firm to a media house at KG Marg and then to advertising…it’s been a road of discovery for him. He loves well written long copy advertisements, typography, photography, home cooked food and has a very high level of tolerance.

Why are you into Advertising?
Going with the flow. Wherever life takes me. I never wanted to do anything particular in life or be somebody great. I am just following where it takes me and wants me to be. If life wants me to be in advertising then I am enjoying the ride it takes you on to. A ride of a lifetime.

Chaiti Mehta Designs

Chaiti Mehta, founder of Chaiti Mehta Design (CMD) in 2009, discovered herself in the world of design when she began communicating a message both visually and conceptually. Calling herself as purely a designer, she creates forms and patterns out of brands, our of love, out of passion.
Her work spans brand identity and development, art direction, packaging, printed matter, interactive, art-projects and exhibitions. With her clientele in India, New York, London, and Dubai, she works closely and collaboratively with them who want their brands to speak. She allows a direct thought-process, approaching design holistically.

Her work has been awarded and published by curated design publication; Book of the Year, Volume Four (Praquin, France), Asia Pacific Design No. 7 (Sandu Cultural Media Co.,Ltd. Hongkong/Guangzhou/Beijing and Design 360°- Concept and Design Magazine). Featured on the front cover of India’s noted design magazine, The Kyoorius Design Magazine 7 and The Kyoorius Design Showcase 2011-12.

Why are you a Graphic Designer?
I usually stumble at being called a Graphic Designer and come up with all sorts of complicated explanations and words. I’m purely a designer. One who can define a color, a type and a form. The kind of graphic design majority of people relate to is not only about brochures, catalogs, logos and all of that. It’s about a Process. It’s how it works. Knowing the real power of holistic design and experiencing its maximum. In short every piece needs to have an Understanding of Design, a perception and experimentation. Hence I chose this path.

Logo for Nagarjuna Construction by Ray + Keshavan


Nagarjuna Construction Company (NCC) is one of India’s leading infrastructure construction companies.
Established in 1978 as a partnership by founder and chairman AVS Raju, NCC is India’s fastest growing construction
company and fifth largest E&C Company providing EPC services for infrastructure sectors.
In the infrastructure sector, NCC builds building, housing and industrial structures,
water treatment plants / pipelines, transport infrastructure, i.e., highways, flyovers, bridges,
elevated railroads, electrification projects and irrigation projects. It also has a real estate division.
Nagarjuna became a public limited company in 1990.


NCC logo, inspired by the idea of progress and positive impact is a vivid, energetic
and memorable mark. It is a confident symbol of progress and that of stakeholders’.
The logo with it’s rich colours cue corporate scale and vibrancy. It has been handcrafted for
reflect the unique way in which we collaborate with stakeholders to shape progress and outcomes,
by bringing together many elements – teams, resources, businesses, services,
skills and stakeholder interest –in a perfectly united and unified way.

Designer: Anoop V Chalil
Ray+Keshavan | The Brand Union